The Ponte al 100 (Be 100% Fit) program that combines nutritional and physical activity recommendations in its pilot phase in Mexico has been able to stop the increase of obesity levels in most participants and reduce fat percentages in 1% and 2%. This project, promoted by the Comisión Nacional de Cultura Física y Deporte (CONADE), the Federación Mexicana de Medicina del Deporte (FMMD) and as founding partners Coca-Cola Foundation and the Fundación Movimiento es Salud, will hold today and tomorrow in Cancun its first International Be 100% Fit Forum attended by more than 400 specialists, government and institutional representatives to report and share best practices to fight physical inactivity, overweight and obesity.

1. IN MEXICO, PONTE AL 100 (BE 100% FIT) FEDERAL PROGRAM STOPS
OBESITY AMONGST ITS PARTICIPANTS
· This is the first forum of its type held in Mexico that gathers international researchers and
specialists as well as national and international authorities.
· The forum’s objective is to provide recent information on the energy balance and will provide
recommendations regarding physical activity.
Cancún, Quintana Roo, México, August 27, 2014.: The Ponte al 100 (Be 100% Fit) program that
combines nutritional and physical activity recommendations in its pilot phase in Mexico has
been able to stop the increase of obesity levels in most participants and reduce fat percentages
in 1% and 2%.
This project, promoted by the Comisión Nacional de Cultura Física y Deporte (CONADE), the
Federación Mexicana de Medicina del Deporte (FMMD) and as founding partners Coca-Cola
Foundation and the Fundación Movimiento es Salud, will hold today and tomorrow in Cancun its
first International Be 100% Fit Forum attended by more than 400 specialists, government and
institutional representatives to report and share best practices to fight physical inactivity,
overweight and obesity.
CONADE’s General Director Jesus Mena explained during the opening ceremony that Ponte al
100 has already registered more than one million people. Of these, in 600 school centers and in
2,828 State and Municipal Sports Centers more than 900 thousand people between 6 and 60
years old were evaluated, and of these, 125 thousand underwent a second evaluation (64% of
them had a 2% drop in fat with a recommended five-week physical activity program).
Ponte al 100 will start its national phase in September and it anticipates that for the next six
years it will have measurement points in 140,000 grammar schools and junior high schools, in
15,000 sports centers and in 100 companies with more employees where periodic evaluations of
the physical condition will be made together with nutritional and physical activity
recommendations.
To Coca-Cola de Mexico President, “a real solution can only be accomplished through education,
through a cultural change in the principles and values pattern. History has shown that in this
field impositions never get farther than the individual commitment by people. Coca-Cola shares
the vision of incorporating more people to active and healthy life styles. That is why in 2013 we
became proud founding allies of Ponte al 100.” This way, Crespo invited other entities of the
private sector and the government to join this project and stated that Coca-Cola “believes in the
Program but will not be able to solve the problem of obesity without the participation of the
Government as well as of private and social entities”.
Classified - Unclassified

2. On the other hand, Marco Antonio Ojeda, Chairman of the Federación Mexicana de
Medicina del Deporte (Mexican Sports Medicine Federation) emphasized that this forum
“will benefit public health required by our country before the increase of obesity and
chronic-degenerative diseases. PA is the main axis to promote, prevent, preserve and
develop health in the Mexican population”.
As representative of the Department of Health, Eduardo Jaramillo Navarrete, General
Director of Health Promotion from the Department of Health, he said that “sedentarism is
an anti-natural condition of man; therefore, we have to acknowledge the importance of
physical activity to keep our body working adequately. Our generation faces the big
challenge of doing whatever is necessary for our children no to live less years than us or
than our grandparents. It is our viability as human species”.
About Conade. Mexico’s National Commission for Physical Culture and Sport is the Government’s agency that issues public
policies for physical activity and sports. It was created in 1988 and since then it looks for mechanisms to develop programs
to have healthier and more competent Mexicans by incorporating the population in general in physical recreational and
sport activities that strengthen their development. It also directs its activities to follow up representation and high
performance sports. For more information on CONADE visit: www.conade.gob.mx or follow s in Twitter and Facebook:
@CONADE y /CONADE.oficial.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company and it refreshes consumers with more than 500 brands of
carbonated and non-carbonated products. Lead by Coca-Cola®, one of the world’s most valuable and acknowledged brands, the
Company’s portfolio includes 17 brands valued in more than one billion dollars including Diet Coke®/Coca-Cola light®, Fanta®,
Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply®, Georgia ® y Jugos del Valle®. Worldwide, we are
provider number one of carbonated beverages, juices and juice-based beverages and ready-to-drink coffee. Through the
world’s largest beverage distribution system, consumers in more than 200 countries enjoy Coca-Cola products in a range of over
1.9 billion servings a day. Committed to build sustainable communities the Company is focused on initiatives that reduce our
environmental footprint, that support active and healthy life styles, that promote the creation of inclusive work environment
for our collaborators and that improve the economic development of the locations it operates at. Together with or bottler
partners, we are considered one of the world’s 10 larger private with more than 700,000 employees. For more information on
Coca-Cola de Mexico visit the web site: www.coca-colamexico.com.mx or follow us in twitter: @holacocacola. You can also visit
our blog www.coca-colablog.com or in Linkedin www.linkedin.com/company/the-coca-cola-company.
For more information:
Elías González Dirección General 59275222 ext. 1823 egonzalez@conade.gob.mx
Lizette Zavala Coca-Cola de México 5262-2489 lizavala@coca-cola.com
Patricia Romero AB Estudio de Comunicación 5525-4221 promero@abestudiodecomunicacion.com.mx
Classified - Unclassified