WORD OF MOUTH

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WORD OF MOUTH

  1. 1. PRESENTED BY : PONNY ROSE
  2. 2. WORD OF MOUTH MARKETING word-of-mouth marketing is the interaction of consumers and users of a product or service serve to amplify the original marketing message
  3. 3. Word of mouth: is the act of consumers providing honest information to other consumers Word of Mouth : is driven by influencers with large social networks who are inspired to talk positively about a brand, product or service
  4. 4. What is WOMM ? Word of Mouth Marketing(WOMM) It happens when people are given a reason to talk about a product(s) or service(s) – online and offline. WOMM is based on driven customer satisfaction , two-way dialog and transparent communications
  5. 5. Positive Neutral Negative
  6. 6. Advantages of Word-of-Mouth Marketing Free Pub Credibility Market Efficiency Market Acceptance
  7. 7. Disadvantages of Word of Mouth Advertising Spreads Slowly Limited Audience Tracking Issue Negative Feedback Effect
  8. 8. The 4 Rules of WOM Marketing Be interesting - No one talks about boring products  Make it easy - Find a simple message -Help people share it 
  9. 9. Make people happy -Fix anything Earn trust and Respect -Make ethics a part of everything you do
  10. 10. WORD OF MOUTH ADVERTISING IN SOCIAL MEDIA
  11. 11. Reference  www.wordofmouth.com  www.connectingwithconsumers.net  http://www.thefreedictionary.com/by+word +of+mouth
  12. 12. THANK YOU

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