webcitygirls// Intro Story 2010

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Experimenting with the power of Social Media & Viral Marketing the 1st Miami Girls TweetUp Event is created via Twitter to create buzz for the upcoming launch of webcitygirls// a Miami Spawned Grown Fun/Smart Social Show!

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webcitygirls// Intro Story 2010

  1. 1. CaseStudy about a Social Show called webcitygirls// By Lynn Ponder September 12, 2010 @2009 Lynn Ponder webcitygirls©
  2. 2. Experimenting with the power of Social Media & Viral Marketing the 1st Miami Girls TweetUp Networking Event is launched on Twitter a Sunday Night on Sept. 5, 2010. We reached over 3,000 viewers within 3 days who were curious about checking out our Tweetvite. Attendance over 30 Smart, Sassy, Professional Successful Women addicted to Twitter. We had video coverage from The Beach Channel and WCG’s Video Crew! Masterfully designed to create buzz for the upcoming launch of webcitygirls a Miami Spawned Grown Fun/Smart Social Show directed to Women 25+ - 50.
  3. 3. MiamiGirlsTweetUp Twitter Tracking   Did you know that #MiamiGirlsTweetup Trended on Twitter #Miami over 3hrs along with P.Diddy, Kim Kardashian & LeBron James! How COOL is that?
  4. 4. VIRAL h#p://muckrack.com/beagarcia/statuses/24098020737  
  5. 5. WCG VIRAL
  6. 6. WCG VIRAL WCGVIRAL
  7. 7.  
  8. 8. VIRAL
  9. 9. VIRAL
  10. 10. VIRAL VIRAL
  11. 11. The idea behind this presentation is to offer Maria Marin a Social Media Proposal +one. Plus 1 means we took it a step further and included a clear list of promotional tactics that will serve to achieve the following objectives: h#p://www.thecoralgablesstory.com/2010/09/10/the-­‐first-­‐miami-­‐girls-­‐tweetup-­‐was-­‐a-­‐smashing-­‐success/  
  12. 12. The idea behind this presentation is to offer Maria Marin a Social Media Proposal +one. Plus 1 means we took it a step further and included a clear list of promotional tactics that will serve to achieve the following objectives:
  13. 13. A Social Show with Sassy, Smart, Sexy, Successful Entrepreneurial Women 4 Girls, 4 Stories, 4 Careers, 4 Dreams. webcitygirls is a 6 minute Social Show communicated in Spanish & English (from a fem POV) in order to make Social Media relatable in a fun, friendly and useful way. An Entertaining and Happy Sociable Show that will help Linda, a single mother, launch her scrapbooking business online through smart and fun conversations. Set in real life (girl’s homes, offices plus a MIA local weekly favorite hang-out location) the Show will engage viewers and show them how Easy, Fun, Friendly and Useful Social Networks can be for business or personal needs. webcitygirls will connect with (25-50)+ yr old women who feel the need to understand how to best use the options available, be informed and help them make the best use of their time on Social Networks.
  14. 14. Linda a Gregarious and out spoken woman, who is always the center of attention wherever she goes. Proud Mother of a 13 yr old. Linda an entrepreneurial creative artist who has over 15 years of high end product sales in SW region. webcitygirls will help Linda launch her online scrapbooking business which is a part of the storyline of the Show. Apprentice in Social Media.
  15. 15. Mark ‘AKA’ Sunnyman. An Intelligent, Fun, Happy, 13yr old. Into technology, loves his toys (Xbox360, iPhone, iPod) and an avid video gamer. Likes to play baseball and planning to play on school football team! Linda’s Son, Lynn’s Nephew. Has a secondary role in each episode.
  16. 16. Mara a Marketing & Sales Director for Produ.com| Hispanic Publicidad, a division of PRODU -an editorial online and offline publishing group that covers the entertainment and advertising industry in the U.S. Hispanic and Latin American Markets. She is an adventurous world traveler seeking the natural beauty of life and other cultures. Mara is very sociable, fun, passionate and lovable.
  17. 17. Lynn also known as @ponderful in Twitterville, has been bitten by the Social Media bug. Perfectionist, Passionate and a very Tenacious Content Creator & Producer, owner of a production company in Miami since 1999, Peliculas Ponder. She spends most of her free time (her boyfriend would say “all her time”) engaging/connecting, learning, sharing relevant news and happiness through Social Networks. Advocate of Happiness! Lynn is also the creator/producer of webcitygirls!
  18. 18. webcitygirls// Social Channels   3,237   766   764   Weekly Guest  
  19. 19. WCG’s 2010 Networking Events 1st Miami Girls WCG’s TweetUp September 9, 2010 Miami, Fl 1st Miami Men WCG’s TweetUp October, 27, 2010 Miami, Fl WCG’s Twitter Divas Event November 18, 2010 Miami, Fl WCG’s Twitter Divas Event December 15, 2010 New York
  20. 20. webcitygirls a Miami ‘Spawned Grown’ Fun/Smart Social Show will start a promotional campaign on Facebook and WCG’s YouTube Channel on Friday October 1, 2010. Followed by the launch of weekly Episodes and consequently a total of 8 Episodes on Facebook, YouTube and webcitygirls.com
  21. 21. webcitygirls is a new product and a new inspiration based on cultural relevancy to engage Women 25 to 55 ! Advertisers brand integration participation packages for webcitygirls and WCG’s Events are available to further discussion and needs!
  22. 22. Thank you so much for checking us out! Like us on Facebook, Follow us on Twitter or you can View us on webcitygirls YouTube Channel. We are Fun, Smart Loving Women full of good ideas trying to make our world a happier and better place! Looking forward to connecting with YOU!

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