Your SlideShare is downloading. ×
0
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

FloridaUsedCarCommunity.com_AAA Cell Phones and Driving Research Study

157

Published on

Published in: Automotive
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
157
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Cell Phones and Driving:<br />Research Update<br />
  • 2. AAA Foundation<br /><ul><li>Established in 1947
  • 3. 501(c)(3) Not-For-Profit
  • 4. Research affiliate of AAA/CAA
  • 5. North American Focus</li></li></ul><li>Mission<br /><ul><li>Identify traffic safety problems
  • 6. Foster research that seeks solutions
  • 7. Disseminate information and educational resources</li></li></ul><li>Funded through the generosity of <br />and its members<br />
  • 8. Two surveys used in this analysis:<br /><ul><li>2008 Traffic Safety Culture Index
  • 9. CARAVAN omnibus survey</li></li></ul><li>What’s the Problem?<br /><ul><li>As of Dec 2007, 84% of U.S. population or 255 million people were cell phone subscribers The 2.1 trillion minutes used talking reflects a 300% increase from 2000. (CTIA-The Wireless Association)
  • 10. Approximately 11% of drivers were using hand-held or hands-free phones while driving at any given moment during the day in 2007 (NHTSA)
  • 11. Studies looking at phone records of crash-involved drivers have reported phone use while driving increases the risk of an accident by a factor of 4.</li></li></ul><li>The Research<br />AAA Foundation’s Traffic Safety Culture Index<br /><ul><li>Nationally-representative telephone survey of U.S. adults ages 18+
  • 12. Conducted from October 25, 2007 through January 10, 2008 by NuStats, LLC
  • 13. Surveyed a random sample of 2,509 U.S. adults on a variety of traffic safety issues, including cell phone use while driving.</li></ul>Opinion Research Corporation’s CARAVAN<br /><ul><li>Nationally-representative cost-shared omnibus telephone survey
  • 14. Surveys conduced from September 4 through September 8, 2008 included questions from the AAA Foundation on cell phone use while driving.</li></li></ul><li>Survey Results<br />Both surveys found more than half of all drivers admitted talking on a cell phone while driving in the past 30 days, specifically:<br /><ul><li>53% of drivers (TSC Index) and 61% (CARAVAN) report talking on a cell phone while driving at least occasionally
  • 15. 16-17% (both surveys) report doing this regularly</li></li></ul><li> Younger Drivers<br /><ul><li>Surveys indicated that younger drivers are more likely to use a cell phone while driving the oldest age groups…
  • 16. …but it’s not just young drivers.
  • 17. Drivers aged 25-34 had highest rates of any cell phone use (TSCI) and of regular cell phone use while driving (both surveys)
  • 18. Over half of drivers aged 45 to 54 reported using cell phones while driving at least occasionally (both surveys)</li></li></ul><li>Rates of Driver Cell Phone Use by Age<br />*Full bar = any usage Shaded portion = often or very often<br />**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index<br />
  • 19. Text Messaging while Driving<br />Both surveys found that a significant minority of people admit reading or sending text messages or emails (hereafter “text messages”) while driving:<br /><ul><li>14% of drivers (TSC Index) and 17% (CARAVAN) report text messaging while driving at least occasionally
  • 20. 3% (both surveys) report doing this regularly
  • 21. Young drivers (ages 18-24) were by far the most likely to do this</li></li></ul><li>Text Messaging while Driving by Age<br />*Full bar = any usage Shaded portion = often or very often<br />**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index<br />
  • 22. “Do as I Say, Not as I Do”<br /><ul><li>TSC Index survey found that 83% of drivers felt that drivers using cell phones was a serious problem  But 46% of those same drivers later admitted to using a cell phone while driving!</li></li></ul><li>People think hands-free is safer (It isn’t)<br /><ul><li>2 out of every 3 drivers* think that using a hands-free cell phone while driving is safer than using a hand-held phone...
  • 23. …BUT virtually all studies have found that using hands-free phones while driving is no safer than using a hand-held cell phone.</li></ul>*Based on data collected in the CARAVAN survey<br />
  • 24. “Too many Americans are driving around with a false sense of security that hands-free devices are somehow safer, which could be a deadly mistake.”-J. Peter Kissinger, AAA Foundation President &amp; CEO<br />
  • 25. To view the full “Cell Phones and Driving: Research Update” report or find other information about traffic safety culture, go to www.AAAFoundation.org. <br />
  • 26. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.<br />
  • 27. Learn More About Pompano Suzuki<br />To learn more about driving safe and choosing a protective automobile, visit http://pompanosuzuki.ning.com<br />

×