5 Content marketing strategies for 2014
with LISA HARRISON,
DIGITAL MEDIA STRATEGIST
a little about Lisa...
media + internet + relationships
= DIGITAL MEDIA STRATEGIST!
“Create safe, supportive and
structured social communities
this morning we are going to discover...
5 Content marketing
strategies for 2014
The success of brands is due to the
an engaging brand.
It’s everyone from senior
leadership to the most
junior staff, and even the
TIP: Think of the strongest
brands you know.
Top five brands on FACEBOOK.
What do they have
They deliver well on
That is, they do what
they say they will, and
most likely do it better
than others in their
Social Media and
will drive more
traffic to your
website than SEO.
examples of content marketing
• EDM – electronic direct mail, email
newsletters and email alerts
• e books
• social media
• publishing - blogging
• video content
Build relationships first,
promote your content later
Focus on Your Benefits,
Not Your Feature.
What problem do you help to solve?
What critical service do you provide?
Ask yourself the same
question 5 times:
Why do you do what you do?
why? why? And so on.
Become An Influencer TIP: the 80/20
80% useful, relevant and informative content
20% bragging about your achievements
(establish yourself as an expert and/or boost your credibility)
THE “AGE OF STRATEGY”
Communication now needs to be
an interactive dialogue
Where a lot of companies fall over in
implementing digital marketing and
Who is responsible for this stuff?
Do we have the “know how” (education)?
What are our priorities?
Brisbane North Sydney
For further information on
Social Media Mastery or to book
please call 1300 572 349, or visit
Become an Accredited
SOCIAL MEDIA MANAGER
Join me at Social Media Mastery
Certificate IV in Business
BSB40207 The training is fully accredited
Session One, 2 days (Prerequisite for remaining Sessions)
Establish networks (BSBREL401A)
Advanced online business networking using social networking tools (Building
Client Relationships and business networks, BSBREL402A)
Session Two, 2 days
E-commerce (Conducting e-marketing communications, BSBMKG412A)
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