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5 Content Marketing Strategies for 2014

5 Content Marketing Strategies for 2014






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    5 Content Marketing Strategies for 2014 5 Content Marketing Strategies for 2014 Presentation Transcript

    • 5 Content marketing strategies for 2014 with LISA HARRISON, DIGITAL MEDIA STRATEGIST
    • a little about Lisa... Passionate about media + internet + relationships = DIGITAL MEDIA STRATEGIST! MY Mission “Create safe, supportive and structured social communities online.” @_lisa_harrison #smm
    • this morning we are going to discover... 5 Content marketing strategies for 2014 @_lisa_harrison #smm
    • connect FACEBOOK www.fb.com/Secretstosocialmediamastery www.fb.com/pomocreative TWITTER @_lisa_harrison #smm BLOG www.pomo.com.au/blog @_lisa_harrison #smm
    • CULTURE. The success of brands is due to the PEOPLE behind an engaging brand. It’s everyone from senior leadership to the most junior staff, and even the consumers. @_lisa_harrison #smm
    • TIP: Think of the strongest brands you know. @_lisa_harrison #smm
    • Top five brands on FACEBOOK. 1 2 3 4 5 @_lisa_harrison #smm
    • What do they have in common? They deliver well on VALUE PROPOSITION. That is, they do what they say they will, and most likely do it better than others in their industries. @_lisa_harrison
    • Social Media and Content marketing will drive more traffic to your website than SEO. @_lisa_harrison #smm
    • examples of content marketing • EDM – electronic direct mail, email newsletters and email alerts • e books • podcasts • websites • social media • publishing - blogging • podcasting • video content @_lisa_harrison #smm
    • CLARITY Build relationships first, promote your content later . @_lisa_harrison #smm
    • Focus on Your Benefits, Not Your Feature. What problem do you help to solve? What critical service do you provide? Ask yourself the same question 5 times: Why do you do what you do? why? why? And so on. @_lisa_harrison #smm
    • Know your target. @_lisa_harrison #smm
    • @_lisa_harrison #smm
    • Demographics Gender Age Education level Income level Marital status Occupation Religion Size of a family Geographic etc. @_lisa_harrison #smm
    • Psychographics @_lisa_harrison #smm
    • TIP: CREATE COMMUNITY with Social Media strategies. Ultimately its about your audience feeling connected to you and wanting to spread your brand story. @_lisa_harrison #smm
    • 1. Personalisation @secretstomedia #smm @_lisa_harrison #smm
    • @_lisa_harrison #smm
    • 2. Entertain and Compel @_lisa_harrison #smm
    • @_lisa_harrison #smm
    • @_lisa_harrison #smm
    • 3. Credibility @secretstomedia #smm @_lisa_harrison #smm
    • @_lisa_harrison #smm
    • 4. Value @secretstomedia #smm @_lisa_harrison #smm
    • @_lisa_harrison #smm
    • 5. Ideas / Solve a problem @secretstomedia #smm @_lisa_harrison #smm
    • @_lisa_harrison #smm
    • bonus tip: Become An Influencer TIP: the 80/20 80% useful, relevant and informative content 20% bragging about your achievements (establish yourself as an expert and/or boost your credibility) @_lisa_harrison #smm
    • TAKEAWAY THE “AGE OF STRATEGY” Communication now needs to be an interactive dialogue ENGAGE @_lisa_harrison #smm
    • Where a lot of companies fall over in implementing digital marketing and engagement strategies. Who is responsible for this stuff? Do we have the “know how” (education)? What are our priorities? @_lisa_harrison #smm
    • Learn More... Brisbane & North Sydney For further information on Social Media Mastery or to book please call 1300 572 349, or visit www.secretstosocialmediamastery.com.au
    • Become an Accredited SOCIAL MEDIA MANAGER Join me at Social Media Mastery Certificate IV in Business BSB40207 The training is fully accredited Session One, 2 days (Prerequisite for remaining Sessions) Establish networks (BSBREL401A) Advanced online business networking using social networking tools (Building Client Relationships and business networks, BSBREL402A) Session Two, 2 days E-commerce (Conducting e-marketing communications, BSBMKG412A) @secretstomedia #smm @_lisa_harrison #smm
    • THANK YOU! MORE INFORMATION Email: lisa@pomo.com.au www.secretstosocialmediamastery.com.au www.pomo.com.au Subscribe to my newsletter at www.lisaharrison.com.au www.secretstosocialmediamastery.com.au Blog: www.pomo.com.au/blog/ @_lisa_harrison #smm