5 steps boost your career with social media

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Social media has been called many things and has famously ended many careers. But when used strategically, social media is an unstoppable channel through which to create new and unexpected personal and career opportunities.

How? Find out at our June Lunch n’ Learn event with Lisa Harrison, an engagement and online media expert. Lisa lives and breathes social media, making her the ideal speaker to keep you updated on the ever-changing world of social media and how you can make it work for you.

Lisa Harrison is a leading blogger, speaker, trainer and consultant on all things social media. She heads up the digital arm of POMO, a creative agency in Queensland, and has written and developed an innovative course called Social Media Mastery.

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5 steps boost your career with social media

  1. 1. 5 steps to creating a killer personal brand using social media with LISA HARRISON, DIGITAL MEDIA STRATEGIST @_lisa_harrison #smm
  2. 2. a little about Lisa... Passionate about media + internet + relationships = DIGITAL MEDIA STRATEGIST! MY Mission “Create safe, supportive and structured social communities online.” @_lisa_harrison #smm
  3. 3. connect with me @_lisa_harrison #smm Keep up to date on all things digital marketing, register for my monthly e-newsletter at http://www.lisaharrison.com.au/
  4. 4. Create your Personal Brand. Step 1: Develop a persona and create profiles across the web Step 2: Engage with influencers about your topic Step 3: Create compelling content around a certain topic Step 4: Start connecting, networking and share your content to increase the influence of your brand Step 5: Monitor and review regularly @_lisa_harrison #smm
  5. 5. Step 1: Develop a persona and create profiles across the web Lifetime employment is over Proactivity, agility & resilience required Your career is a journey Be in charge of your own journey @_lisa_harrison #smm
  6. 6. These are the things which will inform the development of your personal social media BRAND strategy: Who am I? ••Mission/Vision/Career Path What do I have to offer? •• Skills What makes me special? •• Unique selling position What makes me interesting to hire? •• Anticipated demand •• Value to employer •• Industry growth potential ••Market situation and competition analysis @_lisa_harrison #smm
  7. 7. SSOoCcIiAaLl MMeEdDiaIA R ReEalA ELs EtaStTeATE
  8. 8. Examples of employess who clearly don’t have a strategy. April 2014:- According to Fairfax Media, as many as six Royal Australian Navy sailors have been fired or face disciplinary actions over controversial Facebook posts. It is alleged one of the sailors, who was working on border protection duties at the time had a friend write that asylum-seekers were coming to Australia to: ‘’to jump on Centrelink and get free government housing’’. The sailor responded with: ‘’I’m about to head out today to deal with these f---ers.’’
  9. 9. Step 2: Engage with influencers about your topic It’s not what you know but also WHO YOU KNOW! The relationships you have, also define your personal brand Key is to find mutually beneficial relationships @_lisa_harrison #smm
  10. 10. What is “Social Media Influence”? Influence expert, Mark W. Schaefer (@markwschaefer), states that : “social proof is the best measure of online influence, or maybe the ONLY measure of online influence.” @_lisa_harrison #smm
  11. 11. WHO you should be connecting with? Identify and Look at WHO you should be connecting with via social media channels, such as: •• Potential employers/fellow employees •• Recruitment agencies •• Key influencers •• Industry communities •• Potential partners @_lisa_harrison #smm
  12. 12. Step 3: Create compelling content around a certain topic Compeling content will: •• To be found / get you found in search engines (seo). •• To be identified as a candidate. •• To engage potential employment partners. •• Inform your prospects and get them closer to trusting you and doing business with you. •• To get employed @_lisa_harrison #smm
  13. 13. Creating compelling content TIP: “People are searching for answers and directions, not messages or sales pitches.” Brian Solis ••Write to a person/friend. ••Write outline of copy first then headline. •• Tell a story •• Pick a benefit “what’s in it for ME”. @_lisa_harrison #smm
  14. 14. Creating compelling content (cont’d) •• Pose a question or make a statement that induces a “yes, that’s me” nod. Let your reader know you’re going on a journey together. •• String your words together in an effort to elicit feelings. •• Speak human being. •• Teach. •• Call for action. @_lisa_harrison #smm
  15. 15. Get more bang for your buck “Don’t tell them you’re funny, tell them a joke” “Don’t sell the drink, sell the refreshment” @_lisa_harrison #smm
  16. 16. Step 4: Share content to increase your influence repurpose, repurpose, repurpose Turn a single content initiative into a series. Prime your ‘insight creation and distribution machine’ with your successes to build a critical mass of influencers, subscribers, fans and followers. @_lisa_harrison #smm
  17. 17. tip: Become An Influencer TIP: the 80/20 80% useful, relevant and informative content 20% bragging about your achievements (establish yourself as an expert and/or boost your credibility)
  18. 18. start connecting and networking •• Build your online network •• Connect with your existing contacts first •• Add new connections to your network as you meet them •• Don’t push your sales message at your contacts •• Don’t rush to speak, listen first •• Encourage debate among your network @_lisa_harrison #smm
  19. 19. Step 5: Monitor and review regularly Facebook Account – FREE Twitter Account – FREE Time Investment – NOT FREE PLUS – all this costs money: •• Graphic design ••Website developers •• Apps
  20. 20. Lisa Harrison •• Social Media Mentoring •• Strategy Development and Review •• Training •• Corpororate Workshops www.lisahrrison.com.au
  21. 21. THANK YOU! Email: lisa@pomo.com.au Subscribe to our newsletter at www.pomo.com.au www.secretstosocialmediamastery.com.au Blog: www.pomo.com.au/blog/

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