08917 netconnect presentation_15_junev2

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08917 netconnect presentation_15_junev2

  1. 1. with LISA HARRISON •
  2. 2. AT EAC RE ZZ ZZ ZZBU
  3. 3. A LITTLE BIT ABOUTLISA.• Passionate about media + internet + relationships = SOCIAL MEDIA!• On a mission to “Create safe, supportive and structured social communities online.”
  4. 4. WELCOME TO THEREVOLUTION!
  5. 5. Social networks in 2011 are dominated by Facebook world wide2010: 1.97 billion internet users – 29% of the worlds population
  6. 6. TWEETS GALORE! Feel free to tweet! Hashtag: #netconnect Natalie - @egoddesses Lisa - @secretstomedia Krishna - @KrishnaEverson and #healthymarketing Jeanne - @witch_wordswhoo hoo learning all about @secretstomedia at #netconnect
  7. 7. ACCESS THESE SLIDES ON.http://www.slideshare.net/ • R R IS ON IS A H A w it h L
  8. 8. SOCIAL MEDIA IS NOT AN ATM.
  9. 9. WHAT IS SOCIAL MEDIA?Being social is part of our DNA. People love people.We communicate. It is a very kind thing to do.That is what makes the world go around.
  10. 10. WILL SOCIAL NETWORK SITESALWAYS BE HERE?• Nothing is cast in stone.• Facebook has some way to go to equal the domination that the likes of Microsoft Windows or Coca-Cola hold in their markets globally.• But social communication will stay. Friends trust the recommendations of their friends more than they trust any other form of advertising, in any language.• That is why social media is more popular than PORN and why it’s good to have great friends.
  11. 11. WHAT DOES YOUR PROFILE PIC SAY ABOUT YOU?The Modified Cartoon Portrait Reflective sunglasses I’m A Photographer Shot I’ve Got a Mac, or the Photo JUST MARRIED Booth Warhol Shot I’m a Family Man
  12. 12. Where’s Wally Shot Random Last Name Shot I Love My Pet Shot Uni Student Joksta Shot Cartoon
  13. 13. I’ve got aBoyfriend/Girlfriend Change the World Tourist Middle Finger Joke In the Mirror
  14. 14. FACEBOOK PROMOTIONS.Facebook’s promotion/contest rules:1) Bottom line, use a third party app.2) You can do any kind of giveaway on your fan page so long aseveryone is able to receive the giveaway.3) The promotion turns into a contest the moment you areselecting winners, e.g. a drawing, sweepstakes, contest etc. and that’swhen #1 applies! :)For more on contests, see Facebook Promotional Guidelines.
  15. 15. THE POWER OF SOCIAL MEDIA.Thanks to facebook and other social media channels Nestle has an enormous publicrelations mess to deal with in March 2011 when Greenpeace created a parody video.
  16. 16. RIP & ROLL - QUEENSLANDERSSTAND UP TO AUSTRALIANCHRISTIAN LOBBY.Rip & Roll Billboard AdvertOver 96,000 people rallied together on FACEBOOK10 June - The Advertising Standards Bureau has dismissed all complaintsagainst the Rip&Roll couple advert.
  17. 17. BUZZING BUSINESS.Take full advantage of the web’s unique properties like: * interactivity, * community-building, and * the ability to specialize local offers.Types of� Social�Media mediums we can put into a Fan page: • Photos • HTML • Flash • Videos, Etc.Most novice web developers can make most of the above, but if you just want tostick to plain old text then your Facebook Fan page will turn into a forum, whichisn’t a bad thing, but it is harder to attract fans.
  18. 18. BASIC FANPAGE SETUP.If you� haven’t� already� – Set up your� Fan page NOW!Once you’ve done that you can start sprucing up your Fan page. Go to Account> Manage pages > Go To Page.Setting� up your Welcome Page • To set up your� Facebook� page� ideally�have a graphic explaining why they should like your page (A WELCOME TAB.) • Some tabs can’t be removed (like the info tab.) • Finish of your Fan page by adding some info for the info tab and your ready to start promoting your fan page!
  19. 19. ENGAGEMENT.It’s more than simply adding a Twitter icon to the bottom of an email campaign.The core value of social media is the fact that you meet, greet, chat andinteract with PEOPLE.Here are some tips for engaging your social network: 1. Listen Then Leap 2. Be a person – Not a logo 3. Be Responsive 4. Ask And You Shall Receive 5. Act Within Social Media Guidelines
  20. 20. COMMUNITY-FOCUSED PAGE.Fans who feel like they are part of a community and have a stake in a brandbecome loyal supporters and evangelists.Pages can foster this feeling by allowing fans to do more than just Likeand comment on broadcasted updates, such as by setting a Page’s wall tabto: • show user posts, • allowing users to add photos and videos, and • highlighting user content in Page updates, tabs, and the profile picture.
  21. 21. INTIMACY AND GRATITUDE.A Facebook Page can give users a deeper understanding of the lives andinner workings of the people and things they care about.By making the Page a source for special access: • users will frequently visit, • avidly await updates, • follow calls to action, and • tie their identity more closely to what the Page represents.Intimacy is particularly effective for Pages representing public figures sinceit can make users feel like they are friends with someone they admire.
  22. 22. COMMITMENT AND READINESS.Determine and prepared for the timecommitment and resources necessary to besuccessful.Assess if this venture will complement or takeaway from your existing activities.
  23. 23. THE “AGE OF STRATEGY”
  24. 24. RETHINKING MARKETING.OUTBOUND MARKETING. INBOUND MARKETING.Interrupt consumers Permission to communicate• Telemarketing • SEO/SEM• Trade Shows • Blogging V’S• Direct mail • Social Media• Email Blasts • RSS• Print ads • Free tools/trials• TV/Radio ads • Viral videos
  25. 25. TODAY ONLY.5ONLY Basic Social Media Auditsat $97 valued at $165+WIN 1 ticket to attend aSecrets ToMASTERINGWorkshopChoose from Facebook, Blogging,Twitter and Youtubevalued at $247
  26. 26. ENGAGE IN THE CONVERSATION!
  27. 27. THANK YOU! www.pomo.com.au www.facebook.com/pomocreativewww.facebook.com/secretstosocialmediamastery www.youtube.com/user/pomocreative www.au.linkedin.com/in/lisaharrison74 @POMOCreate @secretstomedia #ssmm

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