08855 ssmm noosa business group presentation

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08855 ssmm noosa business group presentation

  1. 1. with LISA HARRISON DIGITAL MEDIA STRATEGIEST •
  2. 2. AT EAC RE ZZ ZZ ZZBU
  3. 3. A Little ABOUT LISA.• Passionate about media + internet + relationships = SOCIAL MEDIA!• On a mission to “Create safe, supportive and structured social communities online.”
  4. 4. EVOLUTION
  5. 5. ACCESS these SLIDES on...http://www.slideshare.net/ • R R IS ON IS A H A w it h L
  6. 6. SOCIAL MEDIA is NOT an ATM.
  7. 7. WELCOME TO THEREVOLUTION!
  8. 8. Why should I CARE about SOCIAL MEDIA?The future of marketing integrates traditional and social tools, connected bysuccessful, ongoing relationships with media, influencers, and people.That’s right…it’s about relationships and it’s about people.Relationships serve as the foundation for everything, whether its traditional ornew media, and the constant reminder that we’re reaching people, and notaudiences, will keep us on a path to relevance. Brian Solis 2007 International publisher in new media.
  9. 9. Why is SOCIAL MEDIA GOOD for business?1. Social media is a very effective branding strategy2. SEO uses social media to improve rankings3. Used in purchasing decisions4. Increased traffic and subscriber rates5. oppoirtunities for new business partnerships6. reduced marketing expenses7. improved sales8. Lead generation effectiveness may be lower on the list, but best practices are emerging rapidly
  10. 10. 3 TYPES of SOCIAL MEDIA.1. PUBLISHEveryone can publish anything for everyone • publish everything you have anywhere you can, • monitor what others publish, promote it, • and empower your customers to publish.
  11. 11. 2. SHAREAnyone can promote anything to everyone • monitor what’s being shared about you • find where your audience hangs out • promote your content and other content • produce content your audience with love
  12. 12. 3. NETWORKAnyone can connect with everyone from anywhere • make friends - find your existing connections • network through groups • add to your email signture, • be helpful - answer questions, share interesting content • make connections
  13. 13. SOCIAL MEDIA isn’t just TWITTER, FACEBOOK and LINKEDIN.Here are some examples of social media websites:• Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.• Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.• Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.• Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.• Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.• Blogs (Wordpress, blogger)• Microblogging (Twitter)• RSS
  14. 14. TIP #1: BE CONSISTENT• Repeat the same core messages• Use the same photo• Focus on your topic• Use the same language style everywhere
  15. 15. WHAT does YOUR PROFILEpicture SAY about YOU?
  16. 16. WHAT does YOUR PROFILE picture SAY about YOU? I’m AThe Modified Reflective Cartoon sunglasses Portrait I’ve Got a Mac, or JUST the Photo I’m a MARRIED!! Booth Warhol Family Man
  17. 17. Where’s Wally Random I Love My Shot Last Name Pet Shot Shot Uni Student Cartoon
  18. 18. I’ve got aBoyfriend/Girlfriend Change the Tourist World Middle Finger Joke In the Mirror
  19. 19. TIP #2: BE COMMITTEDDetermine and prepared for the timecommitment and resources necessary to besuccessful.Assess if this venture will complement or takeaway from your existing activities.
  20. 20. Set SMART AIMS andOBJECTIVES. S pecific M easurable A ttainable R elevant T ime-bound
  21. 21. TIP #3: RETHINK MARKETING.OUTBOUND MARKETING.Interrupt consumers• Telemarketing• Trade Shows• Direct mail• Email Blasts• Print ads• TV/Radio ads
  22. 22. TIP #3: RETHINK MARKETING.OUTBOUND MARKETING. INBOUND MARKETING.Interrupt consumers Permission to communicate• Telemarketing • SEO/SEM• Trade Shows V’S • Blogging• Direct mail • Social Media• Email Blasts • RSS• Print ads • Free tools/trials• TV/Radio ads • Viral videos
  23. 23. The NEW SALES FUNNEL.
  24. 24. COMMUNITY-FOCUSED.
  25. 25. INTIMACY and GRATITUDE.
  26. 26. THE POWER of SOCIAL MEDIA.Thanks to facebook and other social media channels Nestle has an enormous publicrelations mess to deal with in March 2011 when Greenpeace created a parody video.
  27. 27. TIP #4: AUDIENCE TYPES.Profiles of internet usersThink of your“target audiences” in terms of: • Passionates • Influencers • Ad-Hocs
  28. 28. TIP #5: ENGAGE.Here are some tips for engaging your social network: 1. Listen Then Leap 2. Be a person – Not a logo 3. Be Responsive 4. Ask And You Shall Receive 5. Act Within Social Media Guidelines
  29. 29. ENGAGE IN THE CONVERSATION!
  30. 30. WANT TO LEARN MORE?TODAY ONLY.3ONLY2hr SocialMediaMentoringvalued at $397for $297
  31. 31. THANK YOU! www.pomo.com.au www.facebook.com/pomocreativewww.facebook.com/secretstosocialmediamastery www.youtube.com/user/pomocreative www.au.linkedin.com/in/lisaharrison74 @POMOCreate @secretstomedia #ssmm
  32. 32. THE “AGE OF STRATEGY”

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