Why should I CARE about SOCIAL MEDIA?The future of marketing integrates traditional and social tools, connected bysuccessful, ongoing relationships with media, influencers, and people.That’s right…it’s about relationships and it’s about people.Relationships serve as the foundation for everything, whether its traditional ornew media, and the constant reminder that we’re reaching people, and notaudiences, will keep us on a path to relevance. Brian Solis 2007 International publisher in new media.
Why is SOCIAL MEDIA GOOD for business?1. Social media is a very effective branding strategy2. SEO uses social media to improve rankings3. Used in purchasing decisions4. Increased traffic and subscriber rates5. oppoirtunities for new business partnerships6. reduced marketing expenses7. improved sales8. Lead generation effectiveness may be lower on the list, but best practices are emerging rapidly
3 TYPES of SOCIAL MEDIA.1. PUBLISHEveryone can publish anything for everyone • publish everything you have anywhere you can, • monitor what others publish, promote it, • and empower your customers to publish.
2. SHAREAnyone can promote anything to everyone • monitor what’s being shared about you • find where your audience hangs out • promote your content and other content • produce content your audience with love
3. NETWORKAnyone can connect with everyone from anywhere • make friends - find your existing connections • network through groups • add to your email signture, • be helpful - answer questions, share interesting content • make connections
SOCIAL MEDIA isn’t just TWITTER, FACEBOOK and LINKEDIN.Here are some examples of social media websites:• Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.• Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.• Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.• Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.• Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.• Blogs (Wordpress, blogger)• Microblogging (Twitter)• RSS
TIP #1: BE CONSISTENT• Repeat the same core messages• Use the same photo• Focus on your topic• Use the same language style everywhere
THE POWER of SOCIAL MEDIA.Thanks to facebook and other social media channels Nestle has an enormous publicrelations mess to deal with in March 2011 when Greenpeace created a parody video.
TIP #4: AUDIENCE TYPES.Profiles of internet usersThink of your“target audiences” in terms of: • Passionates • Influencers • Ad-Hocs
TIP #5: ENGAGE.Here are some tips for engaging your social network: 1. Listen Then Leap 2. Be a person – Not a logo 3. Be Responsive 4. Ask And You Shall Receive 5. Act Within Social Media Guidelines