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Facebook your library 2 April 2008 VALA General Meeting Anne Holmes Manager Library Services City of Boroondara [email_add...
Outline <ul><li>What is Facebook? </li></ul><ul><li>Why Facebook for Boroondara? </li></ul><ul><li>Decisions </li></ul><ul...
What is Facebook? <ul><li>High profile social networking tool </li></ul><ul><li>4 February 2004 - launched for Harvard stu...
Why Facebook for Boroondara? <ul><li>Ready made marketing tool </li></ul><ul><li>Demographic that uses libraries </li></ul...
Decisions <ul><li>Profile vs Group vs Page </li></ul><ul><li>Implementation – when and who </li></ul><ul><li>Approvals </l...
What is on Boroondara’s page? <ul><li>General info </li></ul><ul><li>Newsfeed </li></ul><ul><li>HTML/FBML boxes </li></ul>...
Issues <ul><li>Who maintains </li></ul><ul><li>Various elements –videos, IM banned </li></ul><ul><li>Only room for 1 addre...
Where to now? <ul><li>Only up since 28 Jan 2008 </li></ul><ul><li>33 fans without trying </li></ul><ul><li>No publicity, n...
Questions? <ul><li>This presentation is available on  http://www.slideshare.net/Polyxena/vala-facebooking-your-library-mar...
References <ul><li>Laurie M Bridges,  Facebook 101: what librarians need to know , Presentation Online Northwest, 2008  ht...
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Vala Facebooking Your Library March 2008

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Part of a presentation to VALA 2 April 2008

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Transcript of "Vala Facebooking Your Library March 2008"

  1. 1. Facebook your library 2 April 2008 VALA General Meeting Anne Holmes Manager Library Services City of Boroondara [email_address] B OROONDARA C i t y o f H a r m o n y
  2. 2. Outline <ul><li>What is Facebook? </li></ul><ul><li>Why Facebook for Boroondara? </li></ul><ul><li>Decisions </li></ul><ul><li>What is on the Boroondara page? </li></ul><ul><li>Issues </li></ul><ul><li>Where to now? </li></ul>
  3. 3. What is Facebook? <ul><li>High profile social networking tool </li></ul><ul><li>4 February 2004 - launched for Harvard students </li></ul><ul><li>2 September 2005 – high schools </li></ul><ul><li>11 September 2006 – open to everyone over 13 with an email address </li></ul><ul><li>24 May 2007 – external applications added </li></ul><ul><li>Late 2007 – pages introduced </li></ul><ul><li>January 2008 - 64 million regular users worldwide </li></ul>
  4. 4. Why Facebook for Boroondara? <ul><li>Ready made marketing tool </li></ul><ul><li>Demographic that uses libraries </li></ul><ul><li>User information </li></ul><ul><li>Learning 2.0 </li></ul><ul><li>Business Plan & Marketing Plan </li></ul><ul><li>Ning -> Facebook, MySpace, Bebo </li></ul><ul><li>Blog, Nings, Wikis </li></ul>
  5. 5. Decisions <ul><li>Profile vs Group vs Page </li></ul><ul><li>Implementation – when and who </li></ul><ul><li>Approvals </li></ul><ul><li>Maintenance </li></ul><ul><li>Moderation </li></ul><ul><li>What used for </li></ul>
  6. 6. What is on Boroondara’s page? <ul><li>General info </li></ul><ul><li>Newsfeed </li></ul><ul><li>HTML/FBML boxes </li></ul><ul><li>Events </li></ul><ul><ul><li>Single events </li></ul></ul><ul><ul><li>Wall for multiple events </li></ul></ul><ul><li>Blog feed </li></ul><ul><li>Artshare </li></ul><ul><li>Easter egg hunt </li></ul><ul><li>Discussion board </li></ul><ul><li>Worldcat link </li></ul><ul><li>Photographs (CBLS & fans) </li></ul><ul><li>Videos (CBLS & fans) </li></ul><ul><li>Notes </li></ul><ul><li>Slideshows </li></ul><ul><li>Fan update </li></ul><ul><li>Insights (usage & stats) </li></ul><ul><li>Work in progress </li></ul><ul><li>Reviews </li></ul><ul><li>Scheduler </li></ul>
  7. 7. Issues <ul><li>Who maintains </li></ul><ul><li>Various elements –videos, IM banned </li></ul><ul><li>Only room for 1 address & opening hours </li></ul><ul><li>Multiple/regular events problematic </li></ul><ul><li>Can’t do clips (work around with blog) </li></ul><ul><li>Limited placenames – eg Ashburton, Parkville (so maps…) </li></ul><ul><li>Applications for different types of pages </li></ul>
  8. 8. Where to now? <ul><li>Only up since 28 Jan 2008 </li></ul><ul><li>33 fans without trying </li></ul><ul><li>No publicity, no links from website </li></ul><ul><li>One marketing tool in context of many </li></ul><ul><li>Monitor applications for Pages as appear </li></ul><ul><li>Develop in context of other Web 2.0 tools e.g. IM </li></ul>
  9. 9. Questions? <ul><li>This presentation is available on http://www.slideshare.net/Polyxena/vala-facebooking-your-library-march-2008 </li></ul><ul><li>The City of Boroondara Facebook Page is at http://www.facebook.com/pages/Hawthorn-Australia/City-of-Boroondara-Library-Service/7905992206 </li></ul>
  10. 10. References <ul><li>Laurie M Bridges, Facebook 101: what librarians need to know , Presentation Online Northwest, 2008 http://www.slideshare.net/ilaurie/facebook-101-for-librarians </li></ul><ul><li>Facebook , Wikipedia.org, viewed 31 March 2008, http://en.wikipedia.org/wiki/FaceBook </li></ul><ul><li>Jeremiah Owyang, Your Facebook strategy: Facebook offers a ready-made marketing platform , Presentation December 2007 http://www.slideshare.net/jeremiah_owyang/your-facebook-strategy-opportunities-of-a-readymade-platform </li></ul>
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