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Vala Facebooking Your Library March 2008
 

Vala Facebooking Your Library March 2008

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Part of a presentation to VALA 2 April 2008

Part of a presentation to VALA 2 April 2008

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    Vala Facebooking Your Library March 2008 Vala Facebooking Your Library March 2008 Presentation Transcript

    • Facebook your library 2 April 2008 VALA General Meeting Anne Holmes Manager Library Services City of Boroondara [email_address] B OROONDARA C i t y o f H a r m o n y
    • Outline
      • What is Facebook?
      • Why Facebook for Boroondara?
      • Decisions
      • What is on the Boroondara page?
      • Issues
      • Where to now?
    • What is Facebook?
      • High profile social networking tool
      • 4 February 2004 - launched for Harvard students
      • 2 September 2005 – high schools
      • 11 September 2006 – open to everyone over 13 with an email address
      • 24 May 2007 – external applications added
      • Late 2007 – pages introduced
      • January 2008 - 64 million regular users worldwide
    • Why Facebook for Boroondara?
      • Ready made marketing tool
      • Demographic that uses libraries
      • User information
      • Learning 2.0
      • Business Plan & Marketing Plan
      • Ning -> Facebook, MySpace, Bebo
      • Blog, Nings, Wikis
    • Decisions
      • Profile vs Group vs Page
      • Implementation – when and who
      • Approvals
      • Maintenance
      • Moderation
      • What used for
    • What is on Boroondara’s page?
      • General info
      • Newsfeed
      • HTML/FBML boxes
      • Events
        • Single events
        • Wall for multiple events
      • Blog feed
      • Artshare
      • Easter egg hunt
      • Discussion board
      • Worldcat link
      • Photographs (CBLS & fans)
      • Videos (CBLS & fans)
      • Notes
      • Slideshows
      • Fan update
      • Insights (usage & stats)
      • Work in progress
      • Reviews
      • Scheduler
    • Issues
      • Who maintains
      • Various elements –videos, IM banned
      • Only room for 1 address & opening hours
      • Multiple/regular events problematic
      • Can’t do clips (work around with blog)
      • Limited placenames – eg Ashburton, Parkville (so maps…)
      • Applications for different types of pages
    • Where to now?
      • Only up since 28 Jan 2008
      • 33 fans without trying
      • No publicity, no links from website
      • One marketing tool in context of many
      • Monitor applications for Pages as appear
      • Develop in context of other Web 2.0 tools e.g. IM
    • Questions?
      • This presentation is available on http://www.slideshare.net/Polyxena/vala-facebooking-your-library-march-2008
      • The City of Boroondara Facebook Page is at http://www.facebook.com/pages/Hawthorn-Australia/City-of-Boroondara-Library-Service/7905992206
    • References
      • Laurie M Bridges, Facebook 101: what librarians need to know , Presentation Online Northwest, 2008 http://www.slideshare.net/ilaurie/facebook-101-for-librarians
      • Facebook , Wikipedia.org, viewed 31 March 2008, http://en.wikipedia.org/wiki/FaceBook
      • Jeremiah Owyang, Your Facebook strategy: Facebook offers a ready-made marketing platform , Presentation December 2007 http://www.slideshare.net/jeremiah_owyang/your-facebook-strategy-opportunities-of-a-readymade-platform