The rise of NoSQL is characterized with confusion and ambiguity; very much like any fast-emerging organic movement in the absence of well-defined standards and adequate software solutions. Whether you are a developer or an architect, many questions come to mind when faced with the decision of where your data should be stored and how it should be managed. The following are some of these questions: What does the rise of all these NoSQL technologies mean to my enterprise? What is NoSQL to begin with? Does it mean "No SQL"? Could this be just another fad? Is it a good idea to bet the future of my enterprise on these new exotic technologies and simply abandon proven mature Relational DataBase Management Systems (RDBMS)? How scalable is scalable? Assuming that I am sold, how do I choose the one that fit my needs best? Is there a middle ground somewhere? What is this Polyglot Persistence I hear about? The answers to these questions and many more is the subject of this talk along with a survey of the most popular of NoSQL technologies. Be there or be square.