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Facebook for Business                 26th May, 2012              Croesyceiliog CEC
Learning Objectives•   Why use Facebook for business•   Setting up Facebook Page•   Promotion, Engagement & Lead Generatio...
Why Use Facebook For Business• 38 million users• Some 45% of online shoppers in the UK  have ‘liked’ a brand and of those•...
Business goals• Get found by people who are searching  for your products or services• Connect and engage with current and ...
Facebook Success Stories#1: Cheese & Burger Society#2: IdeaPaint#3: Tesco clothing
Setting Up Facebook Page• Personal Vs Business Accounts• Setup a page
New Timeline FeaturesWhat does it look like ?
Best Practices for using Timelines• Vanity URL• The page summary box
• Publish a visual content like images & videos.  eBay – https://www.facebook.com/eBay• Feature custom tabs in views & app...
• Edit Tab Image
• Highlight best post
• Pin New Promotions Every seven Days• Publish more than once a day• Some Examples of Excellent Brand Timelines –  SmartIn...
Promotion, Engagement & Lead             Generation• Put your fan page URL in your email signature• Write a blog post abou...
Discussion – Fan Page Jewels Nails and Teeth Whitening Cwmbran• Connect• Create• Engagement
How to engage your fans• Ask simple questions that your fans can answer in 2 or 3  words• Status updates that invite fans ...
Vouchers / Offers• Rapid grown in popularity over the past few  years.• Can make overall cost per acquisition (CPA)  lower...
Few helpful Facebook Apps
Understanding Woobox Iframe App
Woobox paid apps• Coupons & Vouchers: Create fan-only Coupons for  your Facebook page or Twitter and limit your vouchers t...
Facebook Ads•   Identify Your Goals & Audience•   Targeting Options•   Using Images•   Keep the Ad Copy Simple•   Call to ...
Facebook Sponsored Stories• News Feed stories give friends an easy way to show  each other what they like.They can appear ...
Customer Service with Facebook• Questions : Norwegian Cruise Line always  provides comprehensive answers to  questions on ...
• Complaints - apologise, Acknowledge,  Atone, Affirm. Here’s a nice example from  Pizza Hut:
• Positivity - Don’t let users who post  positive sentiment slip by unnoticed while  complaining users take up all of your...
5 tips for getting customer service right on                     Facebook• Listen to what people are saying about you• Cre...
Understanding Facebook              Insights• Your Facebook business page is a haven  for well-crafted status updates, pho...
Understanding Facebook         Plugins
Conclusion & Learning               Resources•   Know your customers•   Formulate your goals•   Meet up with your team•   ...
Please Email Jean to request a FREE copy    of “Facebook for Business” Guide                   OR             Download fro...
• If you need further help, Contact Jean Gaywood to book  a workshop.• Torfaen Adult Community Learning - 01633 647642• Em...
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
Facebook For Business - Torfaen Community Education Centre
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Facebook For Business - Torfaen Community Education Centre

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Transcript of "Facebook For Business - Torfaen Community Education Centre"

  1. 1. Facebook for Business 26th May, 2012 Croesyceiliog CEC
  2. 2. Learning Objectives• Why use Facebook for business• Setting up Facebook Page• Promotion, Engagement & Lead Generation• Facebook Ads• Facebook Sponsored Stories• Facebook for Customer Support• Understanding Facebook Insight• Understanding Facebook Plugins• Facebook Learning Resources
  3. 3. Why Use Facebook For Business• 38 million users• Some 45% of online shoppers in the UK have ‘liked’ a brand and of those• 24% said they were more likely to buy from the brand
  4. 4. Business goals• Get found by people who are searching for your products or services• Connect and engage with current and potential customers• Create a community around your business• Promote other content you create, including webinars, blog articles, or other resources• Generate leads for your business
  5. 5. Facebook Success Stories#1: Cheese & Burger Society#2: IdeaPaint#3: Tesco clothing
  6. 6. Setting Up Facebook Page• Personal Vs Business Accounts• Setup a page
  7. 7. New Timeline FeaturesWhat does it look like ?
  8. 8. Best Practices for using Timelines• Vanity URL• The page summary box
  9. 9. • Publish a visual content like images & videos. eBay – https://www.facebook.com/eBay• Feature custom tabs in views & apps toolbar
  10. 10. • Edit Tab Image
  11. 11. • Highlight best post
  12. 12. • Pin New Promotions Every seven Days• Publish more than once a day• Some Examples of Excellent Brand Timelines – SmartInsights
  13. 13. Promotion, Engagement & Lead Generation• Put your fan page URL in your email signature• Write a blog post about your new fan page• Ask your Twitter followers to join your fan page• Invest in Facebook ads• Put your fan page URL on your business cards• Put your fan page URL on your Twitter profile background• Invite all of your friends
  14. 14. Discussion – Fan Page Jewels Nails and Teeth Whitening Cwmbran• Connect• Create• Engagement
  15. 15. How to engage your fans• Ask simple questions that your fans can answer in 2 or 3 words• Status updates that invite fans to “fill in the blanks”.• Share longer updates uploaded in the form of Notes.• Share your events directly from the “Events”:Church Tech & PA Live Q&A• Run Facebook Polls which have chances of viral spread but also superb as a customer research tool.• Run competitions asking qualitative questionsLet’s look at a highly engage page: JoinParkBench
  16. 16. Vouchers / Offers• Rapid grown in popularity over the past few years.• Can make overall cost per acquisition (CPA) lower than other channels, such as Google Adwords.Let’s look at an example: Amsterdam Printing.You can also give exclusive offers to the fanscreating a “Special Offer” page. Let’s look at anexample: Concord Extra
  17. 17. Few helpful Facebook Apps
  18. 18. Understanding Woobox Iframe App
  19. 19. Woobox paid apps• Coupons & Vouchers: Create fan-only Coupons for your Facebook page or Twitter and limit your vouchers to one per fan.• Sweepstakes & Giveaways: Create Sweepstakes for Facebook or Twitter. Restrict entry to fans and give bonus entries when friends enter.• Group Deals: Create Group Deals that encourage sharing by requiring a minimum number of people before everyone gets it.• Reward Individual Fans: Reward your most engaged fans with gifts and coupons. Only fans you put on the guest list can get the reward.
  20. 20. Facebook Ads• Identify Your Goals & Audience• Targeting Options• Using Images• Keep the Ad Copy Simple• Call to Action• Bidding Options• Monitor Performance
  21. 21. Facebook Sponsored Stories• News Feed stories give friends an easy way to show each other what they like.They can appear for apps & checkins, but the two most common types are: Page Like, Page post Like.• Targeted only at people who are eligible to see the story (wall posts) in their News Feed.• Fine-tune your targeting with the same criteria available for Ads, such as location, language, and interests.• Similarly, setting your budget works in the same way as with Ads (CPC, CPM).
  22. 22. Customer Service with Facebook• Questions : Norwegian Cruise Line always provides comprehensive answers to questions on their Facebook Wall.
  23. 23. • Complaints - apologise, Acknowledge, Atone, Affirm. Here’s a nice example from Pizza Hut:
  24. 24. • Positivity - Don’t let users who post positive sentiment slip by unnoticed while complaining users take up all of your response time. For this scenario, many times a simple “Thanks [name]!” works best, as we can see from the Vera Wang Facebook Wall.
  25. 25. 5 tips for getting customer service right on Facebook• Listen to what people are saying about you• Create a dedicated Facebook app or tab• If you’re going to do customer service on Facebook, do customer service on Facebook.• Don’t be afraid to let customers talk to each other.• Respond quickly and appropriately.
  26. 26. Understanding Facebook Insights• Your Facebook business page is a haven for well-crafted status updates, photos, and links – it’s the ultimate content-sharing platform.• Understand which content you post is actually benefiting your business• Learning Page Insights Video / PDF
  27. 27. Understanding Facebook Plugins
  28. 28. Conclusion & Learning Resources• Know your customers• Formulate your goals• Meet up with your team• Create Strategy• Implement/Experiment• Measure• React & Improve
  29. 29. Please Email Jean to request a FREE copy of “Facebook for Business” Guide OR Download from www.facebook.com/TorfaenACL
  30. 30. • If you need further help, Contact Jean Gaywood to book a workshop.• Torfaen Adult Community Learning - 01633 647642• Email: jean.gaywood@torfaen.gov.uk• Facebook: www.facebook.com/TorfaenACL• Twitter: @torfaenacl Thank you Q&A
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