Pmg inbound lead gen overview


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High level overview of our approach to online lead generation and a peek at our marketing ROI tools.

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Pmg inbound lead gen overview

  1. 1. Inbound MarketingLead Generation Overview<br />Copyright 2010 - Pollock Marketing Group<br />
  2. 2. Defining Goals<br /><ul><li>Who exactly is your target audience?
  3. 3. What do you want FFF (friends, fans & followers) to do?
  4. 4. Where do you want them ultimately to go?
  5. 5. What are your primary, secondary and subsequent conversion goals?</li></ul>Copyright 2010 - Pollock Marketing Group<br />
  6. 6. Process and Tools<br />Copyright 2010 - Pollock Marketing Group<br />
  7. 7. Considerations<br />SEO <br /><ul><li>How much traffic are you generating today?
  8. 8. How much do you need to reach your inbound marketing revenue goals?</li></ul>Content Production <br />Blogs, article marketing, videos: do you have resources now?<br />Who will produce it consistently?<br />Landing Page Development<br />Is you web developer/site platform cooperative?<br />Social Media<br />Are custom profiles established? <br />How much time can your team dedicate to engage with prospects?<br />Copyright 2010 - Pollock Marketing Group<br />
  9. 9. Process Overview - SEO<br />SEO<br /><ul><li>Keyword Strategy and Analysis
  10. 10. Competition Analysis
  11. 11. Website Optimization
  12. 12. Link Building
  13. 13. Content Management
  14. 14. Blog Promotion
  15. 15. Article Directory Submisssion
  16. 16. Forum Posting
  17. 17. Social Bookmarking
  18. 18. Social Media Optimization
  19. 19. Traffic Report Generation</li></ul>Copyright 2010 - Pollock Marketing Group<br />
  20. 20. Process Overview – Social Media<br />Social Media<br /><ul><li>Social Media Marketing (SMM) Strategy and Analysis
  21. 21. Branded Profiles
  22. 22. Website Connectivity
  23. 23. Content Optimization
  24. 24. Automated ContentDistributionup to 10x/daily</li></ul>Copyright 2010 - Pollock Marketing Group<br />
  25. 25. Process Overview – Content Management<br />Content Management<br /><ul><li>Resource Review
  26. 26. Strategy and Analysis
  27. 27. Keyword Content Strategy
  28. 28. Media Assignment or Assistance
  29. 29. Content Optimization</li></ul>Copyright 2010 - Pollock Marketing Group<br />
  30. 30. Process Overview - Metrics<br />Knowledge is Power<br />We know where all your clicks and conversions originate to provide you with regular metrics on your Inbound Marketing ROI. We work together to adjust your inbound marketing strategies to produce maximum conversion and lead generation.<br />Know Exactly Where Your<br />Best Prospects Originate<br />Copyright 2010 - Pollock Marketing Group<br />
  31. 31. Process Overview –Lead Intelligence<br />Once a prospect engages, we track their activity within your site each time they return: what pages they visit, how frequently and what topics are attracting them. Custom email campaigns are created around your offers that interest this group of prospects. You can have multiple campaigns running simultaneously.<br />Identify the Warmest Leads<br />Copyright 2010 - Pollock Marketing Group<br />
  32. 32. Process Overview –Sales Assistance<br />Create CRM views for salespeople*. <br />Give information to salespeople that helps them start or re-engage prospects with relevant questions and messages.<br />*optional service<br />Copyright 2010 - Pollock Marketing Group<br />
  33. 33. Questions & Next Steps<br />Can you invest both time and money?<br />Are you motivated to change your inbound lead generation process?<br />Are you committed for the long haul?<br />When do you want/need to begin?<br />If you can positively answer these questions, we invite you to schedule an Inbound Marketing Assessment call.<br />Paula Pollock – CEO<br />Pollock Marketing Group<br />800-787-1639x4Skype: pollockmarketinggroup<br />Email:<br /><br />Copyright 2010 - Pollock Marketing Group<br />