The transition to a sustainable economic model - Pollen Strategy

The Transition to a Sustainable Economic Model

MORAL INTENTIONS & OUTCOMES DIMENSION UNIT OF OF CSR VALUE SurviveENVIRONMENTAL LEVEL OF and IMPACT EQUALITY thrive Human instinct Shareholder capitalism VALUE ECONOMIC GROWTH CREATION ASPIRATIONS FOCUS Shared value capitalism MARKET Sustainable capitalism DYNAMICS The economic systems created by humans are ultimately designed to support our instinctual quest to survive and thrive.

MORAL INTENTIONS & OUTCOMES DIMENSION UNIT OF OF CSR VALUE Self-interest (good for me) l nd In oce ga a (e di n le mic g vi tr du ic o on al ) Ec Profit before inequality Survive planet SocialENVIRONMENTAL LEVEL OF and IMPACT EQUALITY thrive pi ma on l e e c e co ca an- sis Gr om lin ta d on up ow y g) m ha d h u mp th (no E Competition (survival of the fittest) Human instinct Shareholder capitalism VALUE ECONOMIC GROWTH CREATION ASPIRATIONS FOCUS Shared value capitalism MARKET Sustainable capitalism DYNAMICS The dominant model, shareholder capitalism, is powered by our basest instincts – self-interest and “survival of the fittest” competition.

MORAL INTENTIONS & OUTCOMES DIMENSION UNIT OF OF CSR Reciprocity VALUE (good for society) (a Co rop n m oc th al m e ic un nt h Et ity ric Self-interest (good for me) l nd In oce ga a ) (e di n le mic g vi tr du ic o on al ) Ec Social equality Profit before minimisation inequality Survive planet Social HarmENVIRONMENTAL LEVEL OF and IMPACT EQUALITY thrive pi ma on l e e c e co ca an- sis Gr om lin ta d on up ow y g) m ha d h u mp th (no E Competition ca so ma on G r a t iv (r pi ci de (survival of d - s el ow e an an si m ha t h de ta al the fittest) h u mp ec cou Human instinct l E on pl om ing y ) Cooperation (creating Shareholder capitalism shared value) VALUE ECONOMIC GROWTH CREATION ASPIRATIONS FOCUS Shared value capitalism MARKET Sustainable capitalism DYNAMICS We are currently seeing an evolution to the possibility of a more equitable system, based on the creation of shared value. But this is not enough.

MORAL INTENTIONS & OUTCOMES Altruism (good for the planet) DIMENSION UNIT OF c OF CSR VALUE Bi oce Reciprocity pi (e os n ro c (good for ph t r th er ic) n society) la e i Ph (a Co rop n m oc th Corporations must al m e ic un nt h Et ity ric Self-interest (good for me) reimagine l nd In oce themselves as ga a ) (e di n le mic g vi tr du ic o vehicles for on al ) Ec creating social and Environmental Social equality Profit before minimisation regeneration environmental Ecological inequality Survive justice planet Social HarmENVIRONMENTAL LEVEL OF and IMPACT thrive EQUALITY value, in addition to the requirement that they make a pi ma on l e e c e co ca an- sis Gr om lin ta d profit. on up ow y g) m ha d h u mp th (no E Competition ca so ma on G r a t iv (r pi ci de (survival of d - s el ow e an an si m ha t h de ta al the fittest) h u mp ec cou Human instinct l E on pl l c so n om ing it a a l Lo no e d ra e, ee ec lati a p ci w my e c tu ad tw (r y ) l o v /n : o e Cooperation n a m be o “s up d n- e gr ta lin (creating a n ma a n c Shareholder capitalism ow si g shared value) hu Bal VALUE th s” ) ECONOMIC GROWTH CREATION ASPIRATIONS FOCUS Symbiosis (harmony Shared value capitalism between people, planet and profit) MARKET Sustainable capitalism DYNAMICS Our imperative is to evolve our economy to a truly sustainable model where our ability to survive and thrive is actually maximised – but what will it take to get us there? It will require a new moral philosophy, a reassessment of where humans fit in the world, and a redefinition of the core purpose of business.

MORAL INTENTIONS & OUTCOMES DIMENSION UNIT OF OF CSR VALUEENVIRONMENTAL LEVEL OF IMPACT EQUALITY VALUE ECONOMIC GROWTH CREATION ASPIRATIONS FOCUS MARKET DYNAMICS When describing the biosphere and the place of different species within it, ecologists commonly use the analogy of a spider’s web.

The spider’s web analogy is useful because it highlights the interconnectedness of the biosphere and the accompanying need for humans to extend notions of morality to include all life.Evolutionary biologist Charles Darwin believed that the highest moral achievement is concern for the welfare of all livingbeings, human and nonhuman.Darwin wrote: “Sympathy beyond the confines of man, that is humanity to the lower animals, seems to be one of the latestmoral acquisitions… This virtue [concern for lower animals], one of the noblest with which man is endowed, seems to ariseincidentally from our sympathies becoming more tender and more widely diffused, until they extend to all sentient beings.”

To survive and thrive into the future, we must evolve our economic model to embrace sustainability, to the extent that economic activity has a restorative impact on the earth’s natural systems.“Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound together. All things connect.” ― Chief Seattle, 1854

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The transition to a sustainable economic model - Pollen Strategy

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