Higher Purpose & Stakeholder Orientation 
Conscious Capitalism 
Who is this?
In 2006 I had achieved my career aspirations 
•Senior leadership team in a national organisation 
•Consulted to large, blu...
Three years ago I started my own business, determined to make a net positive contribution to the common good 
Competitive ...
My goal tonight: provide a unique perspective on the notions of Stakeholder Orientation and Higher Purpose 
•A case for an...
For a long time, businesses viewed themselves in purely economic terms 
5 
Economy
But a healthy economy is a subset of a healthy society 
6 
Economy 
Society
And a healthy society is a subset of a healthy environment 
7 
Economy 
Environment 
Society
Each of these nested systems has stakeholders 
8
Each of these nested systems has stakeholders 
9
Each of these nested systems has stakeholders 
10
11
And each successive system embraces the entire set of stakeholders from the system below 
12 
These nested systems represe...
Businesses and philanthropists have begun to recognise the need for investment in the common good 
13
But tend to focus solely on investment into society 
•Transform Cambodia 
•Water for Africa 
•Medical research 
•Youth sui...
Is the environment important? 
15
The problem: resource use is “coupled” to economic growth 
•If we wish to continue pursuing growth, we must decouple it fr...
To keep economic activity within ecological limits, we must achieve absolute decoupling 
•There is some limited evidence o...
So why does the environment get overlooked? 
18
So why does the environment get overlooked? 
19 
•The “invisible hand” 
•Self-interest 
•Reputation. 
•Cycles of value cre...
Our environment needs altruism –the highest human virtue 
20 
The common good 
Our definition of the common good must incl...
Survive 
and 
thrive 
Human instinct 
Shareholder capitalism 
Shared value capitalism 
Sustainable / conscious 
capitalism...
What is raising consciousness? 
22 
Expanding the boundaries of our awareness to encompass 
a larger and larger system
Human instinct 
Shareholder capitalism 
Shared value capitalism 
Sustainable / conscious 
capitalism 
LEVEL OF 
EQUALITY 
...
Human instinct 
Shareholder capitalism 
Shared value capitalism 
Sustainable / conscious 
capitalism 
LEVEL OF 
EQUALITY 
...
Human instinct 
Shareholder capitalism 
Shared value capitalism 
Sustainable / conscious 
capitalism 
LEVEL OF 
EQUALITY 
...
Human instinct 
Shareholder capitalism 
Shared value capitalism 
Sustainable / conscious 
capitalism 
LEVEL OF 
EQUALITY 
...
LEVEL OF 
EQUALITY 
UNIT OF 
VALUE 
MORAL INTENTIONS 
& OUTCOMES 
MARKET 
DYNAMICS 
ENVIRONMENTAL 
IMPACT 
VALUE 
CREATION...
Economy 
Society 
Environment 
The great opportunity of our time is to recalibrate 
business as a total system contributor...
Authentic purpose must come from the heart 
29
Pollen Strategy: 
•“To deliver strategic planning that helps organisations improve their performance and increase their co...
Primary measures of performance 
•Net Promoter Score 
•Total funds contributed to social and environmental projects and ch...
Enough 
32 
What I could charge 
Enough 
25% 
Surplus for altruisticreinvestment (can experiment)
Transparency 
•Operating: 3 years 
•Philanthropy: $68,000 
•Philanthropy % of revenue: 25% 
•Philanthropy % of profit: 48%...
ommon 
Vision: a bright future where the natural world and the human spirit are perpetually enriched by the activities of ...
Kommonis a case study 
•The brand we will use for investments in the common good that are non DGR. 
•Purposely disassociat...
KommonValues 
•Diversity (Resilience/Complexity) 
•Wholeness (Unity/Oneness/Equality) 
•Connection (Systems thinking)
Kommoncampaigns and goals 
•“Women rising”: promote the role of women in the new economy. 
•Giving a voice to sustainabili...
38
39 
Natalie Jeremijenko
40
41
42
KommonSense –book gifting to CEOs 
43
It is fractal 
44 
Pollen 
Purpose 
Vision 
Consulting work 
Philanthropy 
DGR 
Kommon 
Purpose 
Diversity Wholeness Conne...
Where I was versus where I am now 
Competitive 
Damaging to the environment 
Meaningless 
Not living my human values 
Inau...
Emergent characteristics of the new paradigm 
46 
Generous connection 
Sustainability 
Love 
Altruism 
Vulnerability 
Free...
Take-aways 
•Any business that makes a net-negative contribution to the common good of all life can not regard itself as “...
48 
Who is this?
49
50
Thank you. 
51
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Higher Purpose and Stakeholder Orientation

  1. 1. Higher Purpose & Stakeholder Orientation Conscious Capitalism Who is this?
  2. 2. In 2006 I had achieved my career aspirations •Senior leadership team in a national organisation •Consulted to large, blue- chip companies •Good salary •But there were aspects of the corporate world that were misaligned with my own values 2
  3. 3. Three years ago I started my own business, determined to make a net positive contribution to the common good Competitive Damaging to the environment Meaningless Not living my human values Inauthentic Disempowered Secretive Soulless “More” growth /profit Unfulfilled Collaborative Environmentally regenerative Meaningful Aligned with my human values Authentic Empowered Transparent Soulful / “heart” Enough Fulfilled
  4. 4. My goal tonight: provide a unique perspective on the notions of Stakeholder Orientation and Higher Purpose •A case for an unorthodox view of Stakeholder Orientation •Higher (transcendent) Purpose •My business as evidence that it works 4
  5. 5. For a long time, businesses viewed themselves in purely economic terms 5 Economy
  6. 6. But a healthy economy is a subset of a healthy society 6 Economy Society
  7. 7. And a healthy society is a subset of a healthy environment 7 Economy Environment Society
  8. 8. Each of these nested systems has stakeholders 8
  9. 9. Each of these nested systems has stakeholders 9
  10. 10. Each of these nested systems has stakeholders 10
  11. 11. 11
  12. 12. And each successive system embraces the entire set of stakeholders from the system below 12 These nested systems represent a holarchy, where each component, or holon, is both a part and a whole. Like a fractal, the patterns evident at one level can be similar to another. There is no absolute top or bottom.
  13. 13. Businesses and philanthropists have begun to recognise the need for investment in the common good 13
  14. 14. But tend to focus solely on investment into society •Transform Cambodia •Water for Africa •Medical research •Youth suicide prevention •Children with special needs •Impact 100 (community contributions) •PMH •Spinifex Trust •Royal Flying Doctor Service •UWA Cancer Research •The Smith Family •Homelessness •Indigenous disadvantage •Youth, arts, health, education, sports •Special building projects •Disaster relief 14
  15. 15. Is the environment important? 15
  16. 16. The problem: resource use is “coupled” to economic growth •If we wish to continue pursuing growth, we must decouple it from resource use. •Relative decouplingmeans resource use may increase, however, at a slower rate than economic growth. •Absolute decouplingis achieved when resource use declines over time while the economy grows. 16
  17. 17. To keep economic activity within ecological limits, we must achieve absolute decoupling •There is some limited evidence of relative decoupling occurring thanks to efficiency gains over the last three decades. –This means that economic growth has outpaced efficiency improvements, and there has been growth in resource use overall. •There is little to no evidence of absolute decoupling. <
  18. 18. So why does the environment get overlooked? 18
  19. 19. So why does the environment get overlooked? 19 •The “invisible hand” •Self-interest •Reputation. •Cycles of value creation: “shared value”. •Pleasure. •Reciprocity ? •Giving with no expectation of return •Altruism Economy Environment Society
  20. 20. Our environment needs altruism –the highest human virtue 20 The common good Our definition of the common good must include all life, not just people. Evolutionary biologist Charles Darwin believed that the highest moral achievement is concern for the welfare of all living beings, human and nonhuman. Darwin wrote: “Sympathy beyond the confines of man, that is humanity to the lower animals, seems to be one of the latest moral acquisitions… This virtue [concern for lower animals], one of the noblest with which man is endowed, seems to arise incidentally from our sympathies becoming more tender and more widely diffused, until they extend to all sentient beings.”
  21. 21. Survive and thrive Human instinct Shareholder capitalism Shared value capitalism Sustainable / conscious capitalism Self-Interest Altruism Reciprocity
  22. 22. What is raising consciousness? 22 Expanding the boundaries of our awareness to encompass a larger and larger system
  23. 23. Human instinct Shareholder capitalism Shared value capitalism Sustainable / conscious capitalism LEVEL OF EQUALITY UNIT OF VALUE MORAL INTENTIONS & OUTCOMES MARKET DYNAMICS ENVIRONMENTAL IMPACT VALUE CREATION FOCUS LEVEL OF OPENNESS ECONOMIC GROWTH ASPIRATIONS Survive and thrive
  24. 24. Human instinct Shareholder capitalism Shared value capitalism Sustainable / conscious capitalism LEVEL OF EQUALITY UNIT OF VALUE MORAL INTENTIONS & OUTCOMES MARKET DYNAMICS ENVIRONMENTAL IMPACT VALUE CREATION FOCUS LEVEL OF OPENNESS ECONOMIC GROWTH ASPIRATIONS Survive and thrive Self-interest (good for me) Competition (survival of the fittest) Growth economy (no decoupling) Social inequality Individual (egocentric) Secretive Profit before planet Emphasis on human-made capital
  25. 25. Human instinct Shareholder capitalism Shared value capitalism Sustainable / conscious capitalism LEVEL OF EQUALITY UNIT OF VALUE MORAL INTENTIONS & OUTCOMES MARKET DYNAMICS ENVIRONMENTAL IMPACT VALUE CREATION FOCUS LEVEL OF OPENNESS ECONOMIC GROWTH ASPIRATIONS Survive and thrive Self-interest (good for me) Reciprocity (good for society) Cooperation (creating shared value) Competition (survival of the fittest) Growth economy (relative decoupling) Growth economy (no decoupling) Social equality Social inequality Individual (egocentric) Community (anthropocentric) Reciprocal sharing Secretive Profit before planet Harm minimisation Emphasis on human-made and social capital Emphasis on human-made capital
  26. 26. Human instinct Shareholder capitalism Shared value capitalism Sustainable / conscious capitalism LEVEL OF EQUALITY UNIT OF VALUE MORAL INTENTIONS & OUTCOMES MARKET DYNAMICS ENVIRONMENTAL IMPACT VALUE CREATION FOCUS LEVEL OF OPENNESS ECONOMIC GROWTH ASPIRATIONS Survive and thrive Self-interest (good for me) Reciprocity (good for society) Altruism (good for the planet) Symbiosis (harmony between people, planet and profit) Cooperation (creating shared value) Competition (survival of the fittest) “Steady state” economy Growth economy (relative decoupling) Growth economy (no decoupling) Ecological justice Social equality Social inequality Individual (egocentric) Community (anthropocentric) Biosphere (ecocentric) Total transparency Reciprocal sharing Secretive Profit before planet Harm minimisation Environmental regeneration Balance between human-made, social and natural capital Emphasis on human-made and social capital Emphasis on human-made capital
  27. 27. LEVEL OF EQUALITY UNIT OF VALUE MORAL INTENTIONS & OUTCOMES MARKET DYNAMICS ENVIRONMENTAL IMPACT VALUE CREATION FOCUS LEVEL OF OPENNESS ECONOMIC GROWTH ASPIRATIONS Altruism (good for the planet) Symbiosis (harmony between people, planet and profit) “Steady state” economy Ecological justice Community (anthropocentric) Biosphere (ecocentric) Total transparency Environmental regeneration Balance between human-made, social and natural capital Survive and Thrive Appealing to women Human instinct Shareholder capitalism Shared value capitalism Sustainable / conscious capitalism
  28. 28. Economy Society Environment The great opportunity of our time is to recalibrate business as a total system contributor. To achieve this, businesses must reimagine themselves as vehicles for delivering true social and environmental value, in addition to customer value. In other words, businesses must identify their transcendent purpose.
  29. 29. Authentic purpose must come from the heart 29
  30. 30. Pollen Strategy: •“To deliver strategic planning that helps organisations improve their performance and increase their contribution to our world.” •“Lead a new business movement whereby more and more organisations view success in terms of their total contribution to our world, causing significant growth in social and environmental capital.” 30 Purpose Vision Values “If you think of vision and purpose as an organization’s head and heart, the values it holds are its soul.” ~ Victor R. Buzzotta Intellectual curiosity Admiration for natural systems Power of the individual
  31. 31. Primary measures of performance •Net Promoter Score •Total funds contributed to social and environmental projects and charities. 31
  32. 32. Enough 32 What I could charge Enough 25% Surplus for altruisticreinvestment (can experiment)
  33. 33. Transparency •Operating: 3 years •Philanthropy: $68,000 •Philanthropy % of revenue: 25% •Philanthropy % of profit: 48% 33
  34. 34. ommon Vision: a bright future where the natural world and the human spirit are perpetually enriched by the activities of business and society.
  35. 35. Kommonis a case study •The brand we will use for investments in the common good that are non DGR. •Purposely disassociated from Pollen. •To eliminate cynicism –“doing good for reputational purposes only”. •Not looking for business ROI. •Want to conduct experiments.
  36. 36. KommonValues •Diversity (Resilience/Complexity) •Wholeness (Unity/Oneness/Equality) •Connection (Systems thinking)
  37. 37. Kommoncampaigns and goals •“Women rising”: promote the role of women in the new economy. •Giving a voice to sustainability through art. •Combatting the influence of the “for profit” media. •Promotion of investment in the common good by business and individuals. 37
  38. 38. 38
  39. 39. 39 Natalie Jeremijenko
  40. 40. 40
  41. 41. 41
  42. 42. 42
  43. 43. KommonSense –book gifting to CEOs 43
  44. 44. It is fractal 44 Pollen Purpose Vision Consulting work Philanthropy DGR Kommon Purpose Diversity Wholeness Connection Vision Non-DGR
  45. 45. Where I was versus where I am now Competitive Damaging to the environment Meaningless Not living my human values Inauthentic Disempowered Secretive Soulless “More” growth /profit Unfulfilled Collaborative Environmentally regenerative Meaningful Aligned with my human values Authentic Empowered Transparent Soulful / “heart” Enough Fulfilled
  46. 46. Emergent characteristics of the new paradigm 46 Generous connection Sustainability Love Altruism Vulnerability Freedom Spirituality Truthfulness Intuition Women rising Openness towards… And it’s one of the easiest, lowest-risk things I’ve ever done
  47. 47. Take-aways •Any business that makes a net-negative contribution to the common good of all life can not regard itself as “conscious”. •The environment needs our altruism. •The notion of “enough” is very powerful. •Break the rules! •Build a fractal business. 47
  48. 48. 48 Who is this?
  49. 49. 49
  50. 50. 50
  51. 51. Thank you. 51
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