Higher Purpose and Stakeholder Orientation
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Higher Purpose and Stakeholder Orientation

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Jo Hunter's Conscious Capitalism presentation

Jo Hunter's Conscious Capitalism presentation

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Higher Purpose and Stakeholder Orientation Higher Purpose and Stakeholder Orientation Presentation Transcript

  • Conscious Capitalism Higher Purpose & Stakeholder Orientation Who is this?
  • In 2006 I had achieved my career aspirations • • • • Senior leadership team in a national organisation Consulted to large, bluechip companies Good salary But I was desperately unhappy. 2
  • Three years ago I started my own business, determined to make a net positive contribution to the common good Competitive “More” growth /profit Meaningless Secretive Damaging to the environment Inauthentic Not living my human values Disempowered Unfulfilled Soulless Collaborative Enough Transparent Environmentally regenerative Meaningful Authentic Aligned with my human values Fulfilled Empowered Soulful / “heart”
  • My goal tonight: provide a unique perspective on the notions of Stakeholder Orientation and Higher Purpose • A case for an unorthodox view of Stakeholder Orientation • Higher (transcendent) Purpose • My business as evidence that it works 4
  • For a long time, businesses viewed themselves in purely economic terms Economy 5
  • But a healthy economy is a subset of a healthy society Society Economy 6
  • And a healthy society is a subset of a healthy environment Environment Society Economy 7
  • Each of these nested systems has stakeholders 8
  • Each of these nested systems has stakeholders 9
  • Each of these nested systems has stakeholders 10
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  • And each successive system embraces the entire set of stakeholders from the system below These nested systems represent a holarchy, where each component, or holon, is both a part and a whole. Like a fractal, the patterns evident at one level can be similar to another. There is no absolute top or bottom. 12
  • Businesses and philanthropists have begun to recognise the need for investment in the common good 13
  • But tend to focus solely on investment into society • Transform Cambodia • Royal Flying Doctor Service • Water for Africa • UWA Cancer Research • Medical research • The Smith Family • Youth suicide prevention • Homelessness • Children with special needs • Indigenous disadvantage • Impact 100 (community contributions) • Youth, arts, health, education, sports • PMH • Special building projects • Spinifex Trust • Disaster relief 14
  • Is the environment important? 15
  • The problem: resource use is “coupled” to economic growth • • • If we wish to continue pursuing growth, we must decouple it from resource use. Relative decoupling means resource use may increase, however, at a slower rate than economic growth. Absolute decoupling is achieved when resource use declines over time while the economy grows. 16
  • To keep economic activity within ecological limits, we must achieve absolute decoupling • There is some limited evidence of relative decoupling occurring thanks to efficiency gains over the last three decades. – This means that economic growth has outpaced efficiency improvements, and there has been growth in resource use overall. • There is little to no evidence of absolute decoupling. <
  • So why does the environment get overlooked? 18
  • ? Society • Reciprocity • Self-interest • Giving with no expectation of return • • • • Altruism Economy Environment So why does the environment get overlooked? Reputation. Cycles of value creation: “shared value”. Pleasure. • The “invisible hand” 19
  • Our environment needs altruism – the highest human virtue The common good Our definition of the common good must include all life, not just people. Evolutionary biologist Charles Darwin believed that the highest moral achievement is concern for the welfare of all living beings, human and nonhuman. Darwin wrote: “Sympathy beyond the confines of man, that is humanity to the lower animals, seems to be one of the latest moral acquisitions… This virtue [concern for lower animals], one of the noblest with which man is endowed, seems to arise 20 incidentally from our sympathies becoming more tender and more widely diffused, until they extend to all sentient beings.”
  • Altruism Reciprocity Self-Interest Survive and thrive Human instinct Shareholder capitalism Shared value capitalism Sustainable / conscious capitalism
  • What is raising consciousness? Expanding the boundaries of our awareness to encompass a larger and larger system 22
  • MORAL INTENTIONS & OUTCOMES ENVIRONMENTAL IMPACT ECONOMIC GROWTH ASPIRATIONS UNIT OF VALUE Survive and thrive LEVEL OF EQUALITY Human instinct VALUE CREATION FOCUS LEVEL OF OPENNESS Shareholder capitalism Shared value capitalism MARKET DYNAMICS Sustainable / conscious capitalism
  • MORAL INTENTIONS & OUTCOMES Self-interest (good for me) al ) du ic vi tr di n In oce g (e Social inequality Survive and thrive LEVEL OF EQUALITY c Se E h u mp m ha ca an- sis pi ma on ta d l e ECONOMIC GROWTH ASPIRATIONS UNIT OF VALUE Growth economy (no decoupling) Pro fi pl t b an ef et ore ENVIRONMENTAL IMPACT t re e iv Competition (survival of the fittest) Human instinct VALUE CREATION FOCUS LEVEL OF OPENNESS Shareholder capitalism Shared value capitalism MARKET DYNAMICS Sustainable / conscious capitalism
  • MORAL INTENTIONS & OUTCOMES ENVIRONMENTAL IMPACT LEVEL OF EQUALITY t re e iv ar sh al oc pr ci Re Competition (survival of the fittest) in g Cooperation (creating shared value) LEVEL OF OPENNESS E hu mp m h an an asi s d ca so -ma on pi ci de ta al l c Se E h u mp m ha ca an- sis pi ma on ta d l e in Ha i m rm is at io n m Growth economy (no decoupling) Pro fi pl t b an ef et ore Survive and thrive Social equality Social inequality Growth economy (relative decoupling) ) i t y ri c un nt m ce m po Co ro h nt (a Self-interest (good for me) al ) du ic vi tr di n In oce g (e ECONOMIC GROWTH ASPIRATIONS UNIT OF VALUE Reciprocity (good for society) Human instinct VALUE CREATION FOCUS Shareholder capitalism Shared value capitalism MARKET DYNAMICS Sustainable / conscious capitalism
  • MORAL INTENTIONS & OUTCOMES Altruism (good for the planet) e iv a oc pr ha ls rin g r pa ns ra cy en Cooperation (creating shared value) E h u mp m h an an asi d - s ca so ma on pi ci de ta al l Growth economy (no decoupling) Pro fi pl t b an ef et ore LEVEL OF EQUALITY E h u mp m ha ca an- sis pi ma on ta d l e in H a im rm isa t io n m Growth economy (relative decoupling) t re ci Competition (survival of the fittest) hu Bal an ma anc d n- e na m be tu ad tw ra e, e l c so en ap ci ita al l En re v i r ge on ne m ra en t io t a n l “Steady state” economy Ecological justice Social equality Social inequality Survive and thrive c Se Re lt ta To LEVEL OF OPENNESS ) ity ric un nt m e m oc Co rop th n (a Self-interest (good for me) al ) du ic vi tr di n In oce g (e ECONOMIC GROWTH ASPIRATIONS UNIT OF VALUE Reciprocity (good for society) e er ic) ph tr os en Bi oc c (e ENVIRONMENTAL IMPACT VALUE CREATION FOCUS Human instinct Shareholder capitalism Symbiosis (harmony between people, planet and profit) Shared value capitalism MARKET DYNAMICS Sustainable / conscious capitalism
  • MORAL INTENTIONS & OUTCOMES Altruism (good for the planet) “Steady state” economy Ecological justice lt ta To hu Bal an ma anc d n- e na m be tu ad tw ra e, e l c so en ap ci ita al l Survive and Thrive r pa ns ra VALUE CREATION FOCUS cy en LEVEL OF OPENNESS Appealing to women ) ity ric un nt m e m oc Co rop th ECONOMIC GROWTH ASPIRATIONS n (a En re v i r ge on ne m ra en t io t a n l UNIT OF VALUE e er ic) ph tr os en Bi oc c (e ENVIRONMENTAL IMPACT LEVEL OF EQUALITY Human instinct Shareholder capitalism Symbiosis (harmony between people, planet and profit) Shared value capitalism MARKET DYNAMICS Sustainable / conscious capitalism
  • The great opportunity of our time is to recalibrate business as a total system contributor. Environment Society Economy To achieve this, businesses must reimagine themselves as vehicles for delivering true social and environmental value, in addition to customer value. In other words, businesses must identify their transcendent purpose.
  • Authentic purpose must come from the heart 29
  • “If you think of vision and purpose as an organization’s head and heart, the values it holds are its soul.” ~ Victor R. Buzzotta Pollen Strategy: Purpose • “To deliver strategic planning that helps organisations improve their performance and increase their contribution to our world.” • “Lead a new business movement whereby more and more organisations view success in terms of their total contribution to our world, causing significant growth in social and environmental capital.” Vision Values Intellectual curiosity Admiration for natural systems Power of the individual 30
  • Primary measures of performance • Net Promoter Score • Total funds contributed to social and environmental projects and charities. 31
  • 25% Surplus for altruistic reinvestment (can experiment) Enough What I could charge Enough 32
  • Transparency • • • • Operating: 3 years Philanthropy: $68,000 Philanthropy % of revenue: 25% Philanthropy % of profit: 48% 33
  • Vision: a bright future where the natural world and the human spirit are perpetually enriched by the activities of business and society. ommon
  • Kommon is a case study • The brand we will use for investments in the common good that are non DGR. • Purposely disassociated from Pollen. • To eliminate cynicism – “doing good for reputational purposes only”. • Not looking for business ROI. • Want to conduct experiments.
  • Kommon Values • Diversity (Resilience/Complexity) • Wholeness (Unity/Oneness/Equality) • Connection (Systems thinking)
  • Kommon campaigns and goals • • • • “Women rising”: promote the role of women in the new economy. Giving a voice to sustainability through art. Combatting the influence of the “for profit” media. Promotion of investment in the common good by business and individuals. 37
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  • Natalie Jeremijenko 39
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  • Kommon Sense – book gifting to CEOs 43
  • It is fractal Consulting work DGR Vision Pollen Purpose Philanthropy Non-DGR Diversity Wholeness Connection Vision Kommon Purpose 44
  • Where I was versus where I am now Competitive “More” growth /profit Meaningless Secretive Damaging to the environment Inauthentic Not living my human values Disempowered Unfulfilled Soulless Collaborative Enough Transparent Environmentally regenerative Meaningful Authentic Aligned with my human values Fulfilled Empowered Soulful / “heart”
  • Emergent characteristics of the new paradigm Spirituality Openness towards… Altruism Truthfulness Intuition Love Women rising Generous connection And it’s one of the easiest, lowest-risk things I’ve ever done Freedom Vulnerability Sustainability 46
  • Take-aways • Any business that makes a net-negative contribution to the common good of all life can not regard itself as “conscious”. • The environment needs our altruism. • The notion of “enough” is very powerful. • Break the rules! • Build a fractal business. 47
  • Who is this? 48
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  • Thank you. 51