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Becoming on-line seller, part 2

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Second part of the presentation for the class: "Becoming an on-line seller: Opening up the Shop".

Second part of the presentation for the class: "Becoming an on-line seller: Opening up the Shop".

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Transcript

  • 1. Becoming
an
on‐line
seller
 Part
2:

 Opening
up
the
shop

  • 2. First
step:
Get
yourself
acquainted
with
the
place
As
every
good
scout
knows
it
is
important
to
know
your
way
around.
And
as
every
ar@st
knows
a
market
place
can
be
worse
then
a
jungle.

  • 3. First
step:
Get
yourself
acquainted
with
the
place
What
can
you
sell?
Handmade
Vintage
Supplies
They
make
it
look
simple,
and
it
is.


  • 4. It’s
the
same
for
both:
buyers
and
sellers.

  • 5. First
step:
Get
yourself
acquainted
with
the
place
As
any
Etsy
store
owner
will
aMest,
forums
are
a
good
place
to
start.
Especially
for
research,
news
and
general
help.

  • 6. First
step:
Get
yourself
acquainted
with
the
place
FORUMS PROS per Etsy seller Littleputbooks:“1. Etsy users are genuinely helpful. You can ask advice, basic questions, look for honest and kind critiques and find camaraderie with others in your field. 2. Etsy sellers also shop on Etsy. There is a strong feeling of wanting to support one another and while begging for sales is not really the way to go being visible among a community of shoppers is a smart move. 3. Forum posters have their pulse on the industry. With so many designers in a small community you can get a real feel for what is people are looking for. Simply asking other sellers to give you their input on your shop (see the critiques section) is a great way to get an idea of what youre doing right and what needs improving on. 4. Etsy Admin is involved in the forums. While I still dont believe Admin tends towards favorites, being visible to the people who write the Etsy articles and choose the featured seller is a good idea. It never hurts if the powers that be know you exist."
  • 7. First
step:
Get
yourself
acquainted
with
the
place
Blog
is
also
a
great
resource.
Of
ideas
and
trends,
inspira@on,
and
all
around
fun.

  • 8. First
step:
Get
yourself
acquainted
with
the
place
Most
important
feature
is
the
MERCHANDISING
DESK
‐
freshly
minted
at
the
end
of
each
month,
with
possibili@es
for
the
next.

  • 9. First
step:
Get
yourself
acquainted
with
the
place
Beside
the
forums
there
is
the
community
of
people
you
can
get
to
know,
events
to
aMend
in
real
and
virtual
space,
and
teams
to
belong
to.



  • 10. Change
of
view

  • 11. BEHIND
THE
SCENES
Similar
for
buyers
and
sellers:
Only
for
sellers:

  • 12. SeWng
up
the
shop

  • 13. SeWng
up
the
shop
BANNER:
760x100
px!

  • 14. SeWng
up
the
shop

  • 15. SeWng
up
the
shop

  • 16. SeWng
up
the
shop
Shop
policies
  Welcome
Message

‐
General
informa@on,
philosophy,
etc.
  Payment
Policy
‐
Payment
methods,
terms,
deadlines,
taxes,
 cancella@on
policy,
etc.
  Shipping
Policy
‐
Shipping
methods,
upgrades,
deadlines,
insurance,
 confirma@on,
interna@onal
customs,
etc.
  Refund
Policy
‐
Terms,
eligible
items,
damages,
losses,
etc.
  Addi<onal
Informa<on
‐
Addi@onal
policies,
FAQs,
custom
orders,
 wholesale
&
consignment,
guarantees,
etc.


  • 17. SeWng
up
the
shop

  • 18. SeWng
up
the
shop

  • 19. SeWng
up
the
shop

  • 20. SeWng
up
the
shop

  • 21. SeWng
up
the
shop

  • 22. SeWng
up
the
shop

  • 23. SeWng
up
the
shop

  • 24. SeWng
up
the
shop

  • 25. SeWng
up
the
shop

  • 26. Lis@ng
items
Make
sure
you
have
all
the
elements
prepared
in
advance,
or
it
 will
take
forever!
 •  @tle
 •  pictures
 •  descrip@ons
 •  tags/keywords
 •  price
 •  Materials
 TIP:
Group
similar
items
together
for
wri@ng
descrip@ons
as
well
as
preparing
 photographs.
Batching
makes
it
faster!

  • 27. Lis@ng
items

  • 28. Lis@ng
items

  • 29. Lis@ng
items

  • 30. Lis@ng
items

  • 31. Lis@ng
items

  • 32. Lis@ng
items

  • 33. Lis@ng
items

  • 34. Lis@ng
items

  • 35. Lis@ng
items

  • 36. Lis@ng
items

  • 37. Lis@ng
items

  • 38. Lis@ng
items

  • 39. Lis@ng
items
hMp://www.crabopolis.com/

  • 40. Lis@ng
items
hMp://www.crabopolis.com/

  • 41. A
@ny
break

  • 42. Monitoring
your
success
 Welcome
to
math!
Not
so
scary
if
you
can
understand
the
visualiza@on
of
it.

  • 43. Google
Analy@cs


  • 44. Google
Analy@cs


  • 45. Google
Analy@cs


  • 46. Google
Analy@cs


  • 47. Google
Analy@cs


  • 48. Google
Analy@cs


  • 49. Google
Analy@cs


  • 50. Google
Analy@cs


  • 51. Google
Analy@cs


  • 52. Google
Analy@cs


  • 53. Google
Analy@cs


  • 54. Google
Analy@cs


  • 55. Google
Analy@cs


  • 56. Google
Analy@cs


  • 57. Google
Analy@cs


  • 58. Google
Analy@cs


  • 59. If
in
doubt:
double
check,
it
really
works

  • 60. Just
Plain
Useful
Stuff
Etsy
itself
is
a
wealth
of
informa@on,
the
seller
handbook
is
a
well
wriMen,

HUGE
pile
of
informa@on.

  • 61. Just
Plain
Useful
Stuff

  • 62. Just
Plain
Useful
Stuff
www.statsy.org

  • 63. Just
Plain
Useful
Stuff
www.statsy.org

  • 64. Just
Plain
Useful
Stuff

  • 65. Just
Plain
Useful
Stuff

  • 66. Just
Plain
Useful
Stuff
www.trunkt.com