Becoming
an
on‐line
seller
               Part
1:

           Possibili-es
for

     a
Small
Handmade
Business

Selling
online:
what
it
is?
Online
shopping
is
the
process
whereby
consumers
directly
buy
goods
or
   services
from
a
sell...
One
month
difference
December
to
January
2010,
and
it’s
s-ll
growing!

Who
shops
online?
•  56
%
of
all
online
   shoppers
are
   women
•  The
average
age
   of
online
   shoppers
is
42
•  The
...
How
does
it
work?
•  Consumers
find
a
product
of
interest
by
visi-ng
the
website
of
the
retailer
   directly,
or
do
a
searc...
How
does
it
work?
•  Once
a
product
has
been
found
on
the
web
site
of
the
seller,
most
online
   retailers
use
shopping
ca...
How
does
it
work?
•  A
"checkout"
process
follows
in
which
payment
and
delivery
informa-on
is
   collected,
if
necessary.
...
How
does
it
work?
                                 PAYMENT
Online
shoppers
commonly
use
credit
card
to
make
payments,
howe...
How
does
it
work?
                          PAYMENT
Some
sites
will
not
accept
interna-onal
credit
cards,

some
require
bo...
How
does
it
work?
                              DELIVERY
Once
a
payment
has
been
accepted
the
goods
or
services
can
be
del...
Skills
needed
to
open
an
online
store
1.  Branding:

name
your
store
and
your
products
in
such
a
way
that
it
is
recognizab...
Recognizable,
no?

An
iden-ty
in
crisis?

Skills
needed
to
open
an
online
store
2.
Photography:

Items
on‐line
are
virtual,
and
images
or
video
are
the
sense
we
rel...
Skills
needed
to
open
an
online
store
3.
Crea-ve
wri-ng:

Second
line
of
sale
on
line
are
good,
informa-ve
descrip-ons
of
...
Skills
needed
to
open
an
online
store
4.
The
Art
of
Pricing:

The
price
for
the
new
store
and
the
one
well
established
is
...
Skills
needed
to
open
an
online
store
5.
Marke-ng:

Internet
is
a
social
place,
use
social
media
to
promote!
Also
build
  ...
Skills
needed
to
open
an
online
store
6.
Accoun-ng:

On‐line
store
is
a
real
store.
The
money
is
real,
so
treat
it
that
wa...
Skills
needed
to
open
an
online
store
7.
Shipping:

You
are
selling
virtually,
but
your
product
in
most
cases
is
not
virtu...
Items
absolutely
necessary

                   to
open
an
online
store
•  a
computer
with
broadband
internet
connec-on
•  ...
Items
really
desirable
                       to
open
an
online
store
•  Email
devoted
to
your
online
business

    ‐
also...
Why
start
a
small
business?
The
Massachuseks
Small
Business
Development
Center
(MSBDC)
Network
provides
one‐to‐one
free
co...
How
to
start
a
small
business?
     The
most
important
step:
     WRITE
A
BUSINESS
PLAN

Steps
to
star-ng
a
small
business
in
MA
•  Consult
an
akorney
regarding
the
legal
requirements
of
sefng
up
and
   opera-ng...
Now,
the
most
important:

How
do
you
know
if

on
line
selling
is
for
you?

How
do
you
know
if

                on
line
selling
is
for
you?
It
helps
to
divide
it
into
palatable
chunks.
Here
are
a
fe...
How
do
you
know
if

                on
line
selling
is
for
you?
If
you
answered
posi-vely
to
at
least
60%
of
the
ques-ons,...
WHERE
TO
START
There
are
a
number
of
places
to
sell
on
line.
To
name
just
a
few
largest
ones
in
USA:
                     ...
Ques-ons
–
Comments
‐
Your
thoughts
      I’d
love
to
hear
them.
Really.


No
need
to
raise
your
hand,
just
speak
up.


Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
Becoming on-line seller part 1
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First part of the presentation for the class: "Becoming and on-line seller: Possibilities for a Small Handmade Business" given at Emerson Umbrella.

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Transcript of "Becoming on-line seller part 1"

  1. 1. Becoming
an
on‐line
seller
 Part
1:

 Possibili-es
for

 a
Small
Handmade
Business

  2. 2. Selling
online:
what
it
is?
Online
shopping
is
the
process
whereby
consumers
directly
buy
goods
or
 services
from
a
seller
in
real‐-me,
without
an
intermediary
service,
over
 the
Internet.
It
is
a
form
of
electronic
commerce.
An
online
shop,
eshop,
e‐ store,
internet
shop,
webshop,
webstore,
online
store,
or
virtual
store
 evokes
the
physical
analogy
of
buying
products
or
services
at
a
bricks‐and‐ mortar
retailer
or
in
a
shopping
centre.
The
process
is
called
Business‐to‐ Consumer
(B2C)
online
shopping.
In
other
words:
to
sell
online
means
to
maintain
a
constant
internet
presence
 and
offer
your
wares
or
services
for
monetary
exchange
 24/7.

  3. 3. One
month
difference
December
to
January
2010,
and
it’s
s-ll
growing!

  4. 4. Who
shops
online?
•  56
%
of
all
online
 shoppers
are
 women
•  The
average
age
 of
online
 shoppers
is
42
•  The
mean
 household
 income
of
an
 online
shopper
is
 $65K
•  Average
yearly
 spending
is
$446



  5. 5. How
does
it
work?
•  Consumers
find
a
product
of
interest
by
visi-ng
the
website
of
the
retailer
 directly,
or
do
a
search
across
many
different
vendors
using
a
shopping
 search
engine.
(SEO!)

  6. 6. How
does
it
work?
•  Once
a
product
has
been
found
on
the
web
site
of
the
seller,
most
online
 retailers
use
shopping
cart
so[ware
to
allow
the
consumer
to
accumulate
 mul-ple
items
and
to
adjust
quan--es,
by
analogy
with
filling
a
physical
 shopping
cart
or
basket
in
a
conven-onal
store.


  7. 7. How
does
it
work?
•  A
"checkout"
process
follows
in
which
payment
and
delivery
informa-on
is
 collected,
if
necessary.
The
consumer
o[en
receives
an
e‐mail
 confirma-on
once
the
transac-on
is
complete.


  8. 8. How
does
it
work?
 PAYMENT
Online
shoppers
commonly
use
credit
card
to
make
payments,
however
some
 systems
enable
users
to
create
accounts
and
pay
by
alterna-ve
means,
 such
as:
•  Billing
to
mobile
phones
and
landlines
•  Cash
on
delivery
(C.O.D.,
offered
by
very
few
online
stores)
•  cheque
•  Debit
card
•  Direct
debit
in
some
countries
•  Electronic
money
transfers
of
various
types
•  Gi[
cards
•  Postal
money
orders
•  Wire
transfer/delivery
on
payment

  9. 9. How
does
it
work?
 PAYMENT
Some
sites
will
not
accept
interna-onal
credit
cards,

some
require
both
the
purchasers
billing
address
and
shipping
address
to
be
in
the
same
country
in
which
site
does
its
business,

and
s-ll
other
sites
allow
customers
from
anywhere
to
send
gi[s
anywhere.

The
financial
part
of
a
transac-on
might
be
processed
in
real
-me
(for
example,
lefng
the
consumer
know
their
credit
card
was
declined
before
they
log
off),
or
might
be
done
later
as
part
of
the
fulfillment
process.

  10. 10. How
does
it
work?
 DELIVERY
Once
a
payment
has
been
accepted
the
goods
or
services
can
be
delivered
in
the
following
ways.
• Downloading:
This
is
the
method
o[en
used
for
digital
media
products
such
as
 
so[ware,
music,
movies,
or
images.
• Drop
shipping:
The
order
is
passed
to
the
manufacturer
or
third‐party
distributor,
who
 
ships
the
item
directly
to
the
consumer,
bypassing
the
retailers
physical
loca-on
to
save
-me,
money,
and
space.
• Prin-ng
out,
provision
of
a
code
for,
or
emailing
of
such
items
as
admission
-ckets
and
 
scrip
(e.g.,
gi[
cer-ficates
and
coupons),
or
PDF
files
of
various
products
and/or
pakerns.
• 
Shipping:
The
product
is
shipped
to
the
customers
address
or
that
of
a
customer‐ 
designated
third
party.

  11. 11. Skills
needed
to
open
an
online
store
1.  Branding:

name
your
store
and
your
products
in
such
a
way
that
it
is
recognizable
to
 your
customers,
in
other
words
build
your
on‐line
iden-ty
visually
and
 by
name
(think
of
big
brands
that
s-ck
with
us,
and
why
are
they
so
 successful)


  12. 12. Recognizable,
no?

  13. 13. An
iden-ty
in
crisis?

  14. 14. Skills
needed
to
open
an
online
store
2.
Photography:

Items
on‐line
are
virtual,
and
images
or
video
are
the
sense
we
rely
upon
 when
shopping
on
line.
In
order
to
sell
your
product,
it
has
to
be
well
 presented
visually
to
your
customer.
Good,
clear
photographs
are
 essen-al.
Interes-ng
photographs
that
represent
the
product
well
in
a
 sefng,
or
give
an
idea
of
how
the
product
can
be
used
are
even
 beker.


  15. 15. Skills
needed
to
open
an
online
store
3.
Crea-ve
wri-ng:

Second
line
of
sale
on
line
are
good,
informa-ve
descrip-ons
of
items.
The
 more
informa-on
customer
can
gain
from
your
descrip-on
the
more
 likely
they
will
buy
it,
and
the
less
likely
there
will
be
issues
with
items
 being
returned
because
they
are
not
what
the
customers
thought
 they
were.
The
other
possibility
is
making
your
customers
intrigued
with
the
 descrip-on,
or
making
them
feel
more
personally
akached
to
the
 item.

  16. 16. Skills
needed
to
open
an
online
store
4.
The
Art
of
Pricing:

The
price
for
the
new
store
and
the
one
well
established
is
not
going
to
be
 the
same,
but
one
should
not
undersell
either.
Do
your
research
and
 calculate
the
-me,
material,
and
effort
spent
to
produce
and
adver-se
 an
item.
Customers
like
a
bargain,
but
don’t
trust
rock
bokom
prices
with
no
 feedback.
Beker
price
a
likle
higher
then
what
you’d
consider
to
be
 your
lowest
price,
and
then
occasionally
offer
a
discount
to
get
sales.


  17. 17. Skills
needed
to
open
an
online
store
5.
Marke-ng:

Internet
is
a
social
place,
use
social
media
to
promote!
Also
build
 rela-onships
with
other
sellers,
they
are
poten-al
customers
as
well.
A
well
placed
ad
is
well
spent
money,
so
know
your
niche
audience
and
 seek
places
to
adver-se
to
your
specific
customers.

  18. 18. Skills
needed
to
open
an
online
store
6.
Accoun-ng:

On‐line
store
is
a
real
store.
The
money
is
real,
so
treat
it
that
way
and
 keep
the
books
well
organized.
You
will
need
to
report
it
all
to
Uncle
 Sam
and
your
state.
A
few
advantages
of
this
way
is
that
you
can
also
keep
your
books
online
 as
well
as
buy
supplies.

  19. 19. Skills
needed
to
open
an
online
store
7.
Shipping:

You
are
selling
virtually,
but
your
product
in
most
cases
is
not
virtual.
It
 does
need
a
way
to
get
to
your
customer.
This
needs
to
be
cost
 effec-ve
for
you,
but
it
is
also
a
way
for
you
to
adver-se
your
 business.
Pay
aken-on
to
packaging:
you
may
recycle,
but
be
crea-ve
 about
it;
a
hand
wriken
note
included
with
the
item
goes
a
long
way;
 and
don’t
include
too
many
self
promo-onal
items,
one
card
is
usually
 enough!


  20. 20. Items
absolutely
necessary

 to
open
an
online
store
•  a
computer
with
broadband
internet
connec-on
•  a
good
digital
camera
and
some
knowledge
of
how
to
take
 good
photos
(a
higher
quality
point
and
shoot
will
work
fine)

•  online
banking
account
(so
you
can
get
paid
for
your
work)
•  Massachuseks
business
license

  21. 21. Items
really
desirable
 to
open
an
online
store
•  Email
devoted
to
your
online
business

 ‐
also
linked
to
your
on‐line
banking
account
•  A
room
or
space
a
side
of
your
work
area
where
you
keep
 things
organized

 ‐
for
taking
photographs,
accoun-ng
and
shipping
•  A
printer

 ‐

to
save
on
shipping

  22. 22. Why
start
a
small
business?
The
Massachuseks
Small
Business
Development
Center
(MSBDC)
Network
provides
one‐to‐one
free
comprehensive
and
confiden-al
services
focusing
on,
business
growth
and
strategies,
financing
and
loan
assistance
as
well
as
strategic,
marke-ng
and
opera-onal
analysis.
In
other
words:
there
is
an
exis-ng
network
of
support!

  23. 23. How
to
start
a
small
business?
 The
most
important
step:
 WRITE
A
BUSINESS
PLAN

  24. 24. Steps
to
star-ng
a
small
business
in
MA
•  Consult
an
akorney
regarding
the
legal
requirements
of
sefng
up
and
 opera-ng
your
business.
•  Consult
an
accountant
regarding
the
financial
and
tax
requirements
of
sefng
 up
and
opera-ng
your
business.
•  Register
the
name
of
the
business
with
the
state.
($50
with
City
of
Boston)
•  Make
appropriate
applica-ons
for
licenses
to
operate
in
desired
states.
•  Obtain
a
federal
employer
iden-fica-on
number
(Form
SS‐4).
•  Apply
for
state
workers’
compensa-on
and
unemployment
insurance.
•  Determine
applicable
job
safety
and
health
regula-ons
(OSHA).
•  Determine
applicable
environmental
regula-ons.
•  Apply
for
local
business
licenses.


  25. 25. Now,
the
most
important:

  26. 26. How
do
you
know
if

on
line
selling
is
for
you?

  27. 27. How
do
you
know
if

 on
line
selling
is
for
you?
It
helps
to
divide
it
into
palatable
chunks.
Here
are
a
few
ques-ons
you
should
ask
yourself:
1.  How
much
-me
do
I
spend
on‐line
anyway?

2.  What
is
my
personal
comfort
level
of
internet
usage?

3.  How
good
am
I
at
wri-ng
descrip-ons
of
my
items?
4.  Can
I,
or
somebody
I
know,
take
really
good
photographs
of
my
 items?
5.  Do
I
use
social
media?
Am
I
willing
to
learn?

6.  Do
I
have
enough
-me
to
invest
on
developing
this?

  28. 28. How
do
you
know
if

 on
line
selling
is
for
you?
If
you
answered
posi-vely
to
at
least
60%
of
the
ques-ons,
your
prospects
are
preky
good.
Ul-mately
it
really
all
depends
how
much
you
are
willing
to
invest
yourself
into
learning
a
new
way
of
doing
things,
and
learning
a
new
culture.


  29. 29. WHERE
TO
START
There
are
a
number
of
places
to
sell
on
line.
To
name
just
a
few
largest
ones
in
USA:
 Etsy
 Arqire
 Dawanda
 Bonanza

  30. 30. Ques-ons
–
Comments
‐
Your
thoughts
 I’d
love
to
hear
them.
Really.


No
need
to
raise
your
hand,
just
speak
up.



×