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2010 LMME Presentation

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A recent presentation on Social Media for museum educators; just a quick introduction, not a comprehensive review.

A recent presentation on Social Media for museum educators; just a quick introduction, not a comprehensive review.

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  • 1. Allowed in the CrowdSocial Media for Interpreters
    December 2, 2009
    Chris Mathieson, Executive Director
    Vancouver Police Museum
    chris@vancouverpolicemuseum.ca | Twitter// @policemuseum
  • 2. A Shocking Confession:
    I don’t know what I’m talking about.
    (Don’t trust anyone who says they do.Social Media is too new…)
  • 3. About the Police Museum
    Features history of VPD and forensics
    Housed in the old Coroner’s Court & City Analyst’s Lab
    Very active with social media for marketing
    Great Success!
  • 4. Driving Philosophy
    Small museum with few resources
    A reputation for being boring, un-engaging
    We’re reinventing ourselves, on the cheap
    Reaching out to new audiences
  • 5. POLL: Which of the following do you spend the most time doing on a typical day?
    Watching TV
    Reading books, magazines, newspapers
    Surfing the internet
  • 6. The Problem
    How can we be effective interpreters if we don’t know much about the language, customs and lifestyle of those we’re interpreting to?
  • 7. POLL: What’s the first page you see when you open your web browser?
    news page
    search page (Google, Yahoo, Bing)
    a blank page
    social media page (Facebook, Myspace)
    customized dashboard (iGoogle, Netvibes)
    last page visited
    your browser’s “top visited sites”
    Something else (write it into chat)
  • 8. A History Lesson
    As the Internet has matured, the way people use it has changed. One way to describe it is:
    Passive => Active => Hyperactive
    Let’s get some buzzwords out of the way…
  • 9. “Web 1.0”
    Broadcasting to a diverse audience
    “Sage on the Stage”
  • 10. “Web 1.0”(after the marketing people got done with it)
    Broadcasting to a segmented audience
  • 11. “Web 2.0”
    Encouraging interaction
    “Guide on the Side”
  • 12. The Social Web
    Being part of the audience
    We need a new slogan…
  • 13. How about…
    “Allowed in the Crowd”
    Not “loud in the crowd”
    A full participant in the discourse
    An occasional leader
    Entirely based on permission
  • 14. Tools of the Trade
    In some ways, this is the least important part of this talk, but probably the part you’re most interested in.
    Just remember the classic adage:
    “When all you have is a hammer,everything’s a nail.”
  • 15. POLL: Have you used any of the following personally in the last month?
    Facebook
    LinkedIn
    Myspace
    Twitter
    Blog
    Discussion Forum
    Wikipedia
    Flickr
  • 16. POLL: Have you used any of the following in an interpretive capacity in the last month?
    Facebook
    LinkedIn
    Myspace
    Twitter
    Blog
    Discussion Forum
    Wikipedia
    Flickr
  • 17. Choosing Your Tools
    Puppet shows for every program?
    Different tools, different strengths
    Strategy comes first, last and always
    Just because you can doesn’t mean you should
    Pick tools that make sense to you
    (Really, *this* isn’t the important stuff…)
  • 18. Blogs(The lecture)
    One of the oldest “Web 2.0” platforms
    Many different software choices with different features
    Wordpress is extremely popular because it is easy to use behind-the-scenes
  • 19. YouTube(The TV in the Rumpus Room)
    A video sharing website
    “Well over a billion views a day”
    “Channels” allow organizations to have their own identity on the YouTube site
  • 20. Flickr(Part portfolio, part scrapbook)
    Born in Vancouver as an in-game service to share images
    Most popular site to share images
    Access control, filing, tagging, favourites, reuse
    Tons of content, easy to get lost
    Flickr Commons
  • 21. Facebook(The school cafeteria)
    Began as a student directory for Harvard
    Expanded to include high schools and businesses
    Added “sticky” features and has moved from being a directory to being a platform
    It is now the top social networking site
    The average user spends 5 ¾ hours a month on Facebook
  • 22. Twitter(The cocktail party)
    Began as a way of distributing phone text messages
    Anyone could “follow” you if interested
    Useful in real-time
    Steep learning curve
    @ mentions
    Direct Messages
    #hashtags
    URL Shorteners
  • 23. The Power of Twitter
  • 24. Nice Tools, Now What?
    What do you want to do?
    What are your organization’s goals?
    Are you hearing feedback from stakeholders?
    What expertise do you already have in-house?
    What kind of time can you afford to spend?
  • 25. Planning Advice from a “Veteran”
    Never stop refining your strategy
    Do one thing at a time
    Connect your efforts together
    Not every tool connects with every group
    Do something “exclusive” on each platform
    Don’t wait for opportunities to come to you
    Connect to “real life” whenever possible
  • 26. What can you do?
    Write entries for a local blog, putting current events into context
    Monitor Twitter for relevant events on which you can share expertise
    Set up a fan page on Facebook and keep it fed with a moderate amount of current info
    Tell visitors they can upload pictures of your site to Flickr or Facebook
    Encourage teachers to submit student work to your social media streams
    Blog, YouTube, Flickr
    Keep in touch with colleagues
    Run a multimedia contest
    Search for groups talking about your topics online and join in the discussion
    Tweet or blog on behalf of a character on your site
  • 27. The Important Stuff
    Listen
    Be conversational
    Be yourself
    Be relevant
    Build relationships
    Set a consistent tone
    Invite interaction
  • 28. Questions
    Are we going to be relevant to the next generation?
    Are we missing “teachable moments”?
    Are opinions going to be solidified well before we get a chance to interact in-person?
    How can we change attitudes so our sites are not an “elsewhere”?
  • 29. Nervous?
    Maybe this will help:
  • 30. A Brief Comparison(In their respective natural environments)
    Interpreters
    Gregarious
    Engaging
    Knowledgeable
    Enthusiastic
    Incredibly handsome
    Social Media Gurus
    Gregarious
    Engaging
    Knowledgeable
    Enthusiastic
    Incredibly handsome
    We’re almost the same!
  • 31. Go gently, be attentive, participate and before long you’ll find yourself…
    Allowed in the Crowd
  • 32. Allowed in the CrowdSocial Media for Interpreters
    December 2, 2009
    Chris Mathieson, Executive Director
    Vancouver Police Museum
    chris@vancouverpolicemuseum.ca | Twitter// @policemuseum