2010 LMME Presentation


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A recent presentation on Social Media for museum educators; just a quick introduction, not a comprehensive review.

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2010 LMME Presentation

  1. 1. Allowed in the CrowdSocial Media for Interpreters<br />December 2, 2009<br />Chris Mathieson, Executive Director<br />Vancouver Police Museum<br />chris@vancouverpolicemuseum.ca | Twitter// @policemuseum<br />
  2. 2. A Shocking Confession:<br />I don’t know what I’m talking about.<br />(Don’t trust anyone who says they do.Social Media is too new…)<br />
  3. 3. About the Police Museum<br />Features history of VPD and forensics<br />Housed in the old Coroner’s Court & City Analyst’s Lab<br />Very active with social media for marketing<br />Great Success!<br />
  4. 4. Driving Philosophy<br />Small museum with few resources<br />A reputation for being boring, un-engaging<br />We’re reinventing ourselves, on the cheap<br />Reaching out to new audiences<br />
  5. 5. POLL: Which of the following do you spend the most time doing on a typical day?<br />Watching TV<br />Reading books, magazines, newspapers<br />Surfing the internet<br />
  6. 6. The Problem<br />How can we be effective interpreters if we don’t know much about the language, customs and lifestyle of those we’re interpreting to?<br />
  7. 7. POLL: What’s the first page you see when you open your web browser?<br />news page<br />search page (Google, Yahoo, Bing)<br />a blank page<br />social media page (Facebook, Myspace)<br />customized dashboard (iGoogle, Netvibes)<br />last page visited<br />your browser’s “top visited sites”<br />Something else (write it into chat)<br />
  8. 8. A History Lesson<br />As the Internet has matured, the way people use it has changed. One way to describe it is: <br />Passive =&gt; Active =&gt; Hyperactive<br />Let’s get some buzzwords out of the way…<br />
  9. 9. “Web 1.0”<br />Broadcasting to a diverse audience<br />“Sage on the Stage”<br />
  10. 10. “Web 1.0”(after the marketing people got done with it)<br />Broadcasting to a segmented audience<br />
  11. 11. “Web 2.0”<br />Encouraging interaction<br />“Guide on the Side”<br />
  12. 12. The Social Web<br />Being part of the audience<br />We need a new slogan…<br />
  13. 13. How about…<br />“Allowed in the Crowd”<br />Not “loud in the crowd”<br />A full participant in the discourse<br />An occasional leader<br />Entirely based on permission<br />
  14. 14. Tools of the Trade<br />In some ways, this is the least important part of this talk, but probably the part you’re most interested in.<br />Just remember the classic adage:<br />“When all you have is a hammer,everything’s a nail.”<br />
  15. 15. POLL: Have you used any of the following personally in the last month?<br />Facebook<br />LinkedIn<br />Myspace<br />Twitter<br />Blog<br />Discussion Forum<br />Wikipedia<br />Flickr<br />
  16. 16. POLL: Have you used any of the following in an interpretive capacity in the last month?<br />Facebook<br />LinkedIn<br />Myspace<br />Twitter<br />Blog<br />Discussion Forum<br />Wikipedia<br />Flickr<br />
  17. 17. Choosing Your Tools<br />Puppet shows for every program?<br />Different tools, different strengths<br />Strategy comes first, last and always<br />Just because you can doesn’t mean you should<br />Pick tools that make sense to you<br />(Really, *this* isn’t the important stuff…)<br />
  18. 18. Blogs(The lecture)<br />One of the oldest “Web 2.0” platforms<br />Many different software choices with different features<br />Wordpress is extremely popular because it is easy to use behind-the-scenes<br />
  19. 19. YouTube(The TV in the Rumpus Room)<br />A video sharing website<br />“Well over a billion views a day”<br />“Channels” allow organizations to have their own identity on the YouTube site<br />
  20. 20. Flickr(Part portfolio, part scrapbook)<br />Born in Vancouver as an in-game service to share images<br />Most popular site to share images<br />Access control, filing, tagging, favourites, reuse<br />Tons of content, easy to get lost<br />Flickr Commons<br />
  21. 21. Facebook(The school cafeteria)<br />Began as a student directory for Harvard<br />Expanded to include high schools and businesses<br />Added “sticky” features and has moved from being a directory to being a platform<br />It is now the top social networking site<br />The average user spends 5 ¾ hours a month on Facebook<br />
  22. 22. Twitter(The cocktail party)<br />Began as a way of distributing phone text messages<br />Anyone could “follow” you if interested<br />Useful in real-time<br />Steep learning curve<br />@ mentions<br />Direct Messages<br />#hashtags<br />URL Shorteners<br />
  23. 23. The Power of Twitter<br />
  24. 24. Nice Tools, Now What?<br />What do you want to do?<br />What are your organization’s goals?<br />Are you hearing feedback from stakeholders?<br />What expertise do you already have in-house?<br />What kind of time can you afford to spend?<br />
  25. 25. Planning Advice from a “Veteran”<br />Never stop refining your strategy<br />Do one thing at a time<br />Connect your efforts together<br />Not every tool connects with every group<br />Do something “exclusive” on each platform<br />Don’t wait for opportunities to come to you<br />Connect to “real life” whenever possible<br />
  26. 26. What can you do?<br />Write entries for a local blog, putting current events into context<br />Monitor Twitter for relevant events on which you can share expertise<br />Set up a fan page on Facebook and keep it fed with a moderate amount of current info<br />Tell visitors they can upload pictures of your site to Flickr or Facebook<br />Encourage teachers to submit student work to your social media streams<br />Blog, YouTube, Flickr<br />Keep in touch with colleagues<br />Run a multimedia contest<br />Search for groups talking about your topics online and join in the discussion<br />Tweet or blog on behalf of a character on your site<br />
  27. 27. The Important Stuff<br />Listen<br />Be conversational<br />Be yourself<br />Be relevant<br />Build relationships<br />Set a consistent tone<br />Invite interaction<br />
  28. 28. Questions<br />Are we going to be relevant to the next generation?<br />Are we missing “teachable moments”?<br />Are opinions going to be solidified well before we get a chance to interact in-person?<br />How can we change attitudes so our sites are not an “elsewhere”?<br />
  29. 29. Nervous?<br />Maybe this will help: <br />
  30. 30. A Brief Comparison(In their respective natural environments)<br />Interpreters<br />Gregarious<br />Engaging<br />Knowledgeable<br />Enthusiastic<br />Incredibly handsome<br />Social Media Gurus<br />Gregarious<br />Engaging<br />Knowledgeable<br />Enthusiastic<br />Incredibly handsome<br />We’re almost the same!<br />
  31. 31. Go gently, be attentive, participate and before long you’ll find yourself…<br />Allowed in the Crowd<br />
  32. 32. Allowed in the CrowdSocial Media for Interpreters<br />December 2, 2009<br />Chris Mathieson, Executive Director<br />Vancouver Police Museum<br />chris@vancouverpolicemuseum.ca | Twitter// @policemuseum<br />