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Point roll webinar_your brand everywhere_december 2011_external Point roll webinar_your brand everywhere_december 2011_external Presentation Transcript

  • Your Brand Everywhere: Reach, Engage, & Drive Return Across Digital Touch Points Cat Spurway-Hepler SVP, Strategy & Marketing PointRoll 1
  • #BrandEverywhere 2
  • Let’s get interactive… Ask Questions! Follow @PointRoll Tweet along! #BrandEverywhere #BrandEverywhere 3
  • What we’ll cover: 2012 digital trends and growth of various platforms Shifting consumer media consumption behaviors Getting your brand everywhere it needs to be Engaging consumers across multiple touch points Closing the loop between online and offline 4
  • Consumers Shift, Digital Strategies Respond 5
  • Eyeballs and Attention are ShiftingConsumers Doing More, with More…Illustration: Gary Waters, Media Magazine 2011 6
  • Smartphone/Tablet Adoption & Time Spent Will Surge November 2011 we saw a YOY month to date increase of 132%. 7
  • We’ll Cut the Cord in Greater Numbers Cord Cutting and the move to web-based TV, more online video consumption • 78% of Netflix Watch Instantly users use it to watch movies and TV shows on a TV set • 86% of Netflix households subscribe to a multi-channel video service, • 43% with a multi-channel video service subscribe to a premium service Overall, convergence and device multi-use2011 Leichtman Research Group 8
  • Reach, Unduplicated Audience and Targeting IncludingDay-parting & Device Will Become Key Reach and unduplicated audience, attribution will be key 9
  • It’s all Converging…On and Offline, Complementary Usage 10
  • Your Brand, Everywhere 11
  • Your Brand, Everywhere 12
  • Your Brand, Everywhere
  • ‘Measurement, analysis and learning’ overtook‘IT support of marketing needs’ as the #1marketing bottleneck. IBM 2011 CMO Study 14
  • But it Comes with its Challenges 15
  • Advanced Audience and Ad Delivery Analytics• Trending on Uniques - At a quick glance insights into which campaigns are: • Seeing more unique clickers and converters • Acquiring more unique users - Easily identify which campaigns are driving the desired action• Audience Size Estimator - Know by how much you can grow your addressable market - Easily identify the data sources with the largest pools of desired unique users• Gross Cost Trending - Compare different cost metrics (gross cost, CPA, CPM, and Cost per Unique) in aggregate or at the individual campaign level - Better understand which campaign drove the highest desired result (CTR or APM) with the lowest cost 16
  • Ad AnalyticsBroad and Deep Analytics at Your Fingertips • Impressions • Video • Campaign Properties • Interaction Costs • Clicks • Reach & Frequency • Placement Properties • Panel Costs • Interactions • Site Events • Creative Properties • Activity Costs • Panels • Site Event Revenue • Impression Cost • Video Costs • Activities • Site Event Time Lag • Click Costs • Dynamic Ad Variables 17
  • Closing the Loop: SUPERVALU Drives Online Awarenessand In-Store Conversion Challenge: Reach consumers where they are – online – and drive in store to increase sales Strategy: Test rich media ads with dynamic and local content Evaluate richer, expandable format vs standard ads Evaluate how various audience segments perform Results: **Click ad to view demo** Overall increase in in-store sales (three-month campaign period) and expandable, localized eCircular ads significantly outperformed the non-expanding Flash ads: 9% increase in dollar sales 10-fold return on media investment 17 % incremental sales lift among exposed households (5% is standard ad lift) Led to better understanding of customer segments* Test was conducted by Nielsen 18
  • Got a Situation? PointRoll has the Solution! 19
  • We help you identify, execute and optimizedigital campaigns• Audience insights• Analysts, benchmarks and more robust analytics• Creative tools and technical help• Creative production and resize support• Flash to HTML5 conversion, Flash and HTML5 builds• Mock ups and quick turnaround campaign options• Trafficking, QA• Continuous guidance – as much or as little hand holding as you want!• One team, one platform, one partner 20
  • Next Generation Ad Delivery & Audience Analytics Platform 87% of marketers are looking for a marketing technology suite that is more integrated. IBM 2011 CMO Study 21
  • Recap Consumers doing more with more Leverage multiple touch points to engage consumers, make experiences relevant and interactive Reach, unduplicated audience and targeting including day-parting & device important Quantifying the value of data and ad intelligence will drive success; audience- based measurement and audience-aware creative is critical and will grow in 2012 You can close the loop between online and offline connections Manage, target, create, deliver, measure and optimize campaign more efficiently with a single provider – PointRoll Thank You! 22
  • Learn More! Just ask! – Contact your rep or info@pointroll.com Check us out online – • PointRoll Blog: blog.pointroll.com Facebook: www.facebook.com/PointRoll Twitter: @PointRoll Thank You! 23
  • Questions? 25
  • See You at Our Next Webinar in January 2012!Look for Details in the Coming Weeks 26