OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
OBA Compliance Demystified: Easy Solutions for Compliant Campaigns
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OBA Compliance Demystified: Easy Solutions for Compliant Campaigns

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It’s on everyone’s mind: OBA compliance. The self-regulatory program launched by the Digital Advertising Alliance (DAA) is designed to restore trust in online advertising in light of concern over increased behavioral targeting, but what does it mean for you, your agency and your next campaign? What are your specific compliance responsibilities? What do you need to do and when? This webinar featuring PointRoll and TRUSTe, a DAA-approved compliance partner and leading online privacy authority, to review the ins and outs of OBA compliance.

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  • Amy – (Reworking this copy to make it tighter) PointRoll’s core values center on service to our customers. For our clients this means full service, industry knowledge and creation of the most engaging rich media ads online. For the “ultimate customer”, our end users, this means creating a positive user experience. We see our role in the OBA Self Regulatory initiative as fulfilling both of these goals.Recently we have been inundated with a myriad of questions surrounding OBA compliance. And while it may not seem like a “sexy” subject, it certainly is critical to our industry both now and in the future. In order to service our clients, PointRoll has proactively integrated with compliance providers and are ready to implement the AdChoices icon when you are.   We will work with whomever you have selected as your chosen OBA compliance provider, to insure the icon and functionality are applied to the specified placements within your PointRoll Rich Media Campaign.PointRoll’s relationships with OBA providers will allow you to continue to use the robust targeting capabilities of PointRoll Rich Media campaigns, while easily remaining within the compliance guidelines. In short: you don’t have to sacrifice behavioral targeting to deliver compliant campaigns.
  • AMY AND BOBAmy - Introduce Bob. In keeping with our commitment to provide our clients with the highest level of service and expertise, we have brought in our Preferred partner in OBA Compliance – TRUSTe. While we can work with any compliance provider you have chosen, we have co-developed a seamless and scalable solution with TRUSTe, making them our preferred provider. Today we have with us Bob /Baramapour/ from TRUSTe to speak with this group about OBA compliances and the TRUSTed Ads solution with PointRoll.Bob – do your TRUSTe shtick.
  • Bob - What the landscape looks like, what you need to do to be compliant, and what PointRoll and TRUSTe have
  • Amy - These are some of the questions we have heard surrounding compliance. We received these and others in advance of today’s webinar. Our goal is to try and address these today, but please feel free to ask even more questions using the questions box and we will address them at the end.
  • Bob – So WHY are we doing this? Two major constituents. Consumers….
  • Bob – and FTC…
  • Bob – Collection vs. Use – both are covered. All the definitions.
  • Bob - So what does this mean to this audience? Down to brass tacks.Bob – what it is. (we should also elaborate as a talking point that ONLY ON CLIENT REQUEST we can target or optimize ads based on consumer behavioral/demographic data obtained from 1st or 3rd party sources)Amy – what it isn’t
  • Amy – Intro & give banner panel example. While the practices for compliance are laid out in the CLEAR standards, there are some gray areas. Specifically when it comes to rich media – the standards did not spell out compliance for notification in the panel…Bob – spirit of the law and continuously evolving. Need compliance partners that can scale with the changes.Bob - TrustE and PointRoll will help you keep on top of the changes while you’re continuing to move your brand forward.
  • Bob - The brand is accountable, but everyone in the ecosystem is responsible and needs to be aware and facilitate compliance.
  • Bob – Your show
  • Amy – we covered the why and the what – now we will cover the how.
  • Amy – read the slide
  • Bob – Talk through this.
  • Bob – not only do you need all of these elements for compliance, it just so happens that TRUSTe provides them!
  • Amy – overview of scalable solution. Many of you or familiar with our Open Insights platform. We have used this platform and our universal to develop a scalable, flexible, easily implemented solution for OBA Compliance.
  • Bob – more than just the icon in the creative.
  • Replacing with hyperlinked PointRoll branded exampleBob - Talk about placement and accommodations. Bob will talk through the experience while we drive the browser experience.
  • Amy - PointRoll’s role within the industry self regulation initiative (or OBA Compliance) is that of a facilitator and enabler.  As a full service partner, we will do everything we can to answer questions and work with your compliance provider to ensure a seamless integration. But it is important for everyone to understand that it is more than just a creative implementation. You will need to begin working on your compliance solution well in advance of the campaign. Once it’s established – implementation in a PointRoll Rich Media unit is easy!
  • Amy – now I have a campaign – what I do?
  • Amy – license the icon. TRUSTe can help you with this, but each advertiser needs to obtain their own license for the icon. Bob – do you have anything to add there?After Bob adds color on the Licensing of the icon – Amy will
  • Amy – Finish up. And while we have bob on the call…let’s take a few minutes to field some quesitons.
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