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Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll

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More and more marketers are realizing Dynamic Creative Optimization (DCO) is not just an option, but a necessity in their digital marketing plans. Why? Because dynamic creative optimization allows ...

More and more marketers are realizing Dynamic Creative Optimization (DCO) is not just an option, but a necessity in their digital marketing plans. Why? Because dynamic creative optimization allows marketers to put the right message in front of the right consumer. By tailoring your campaign’s messaging and creative to a specific target audience, everything from your creative build to your media buy becomes that much smarter and more focused around campaign’s key performance objectives.

In this 30 minute webinar you’ll gain a clear understanding of how PointRoll enables you to make your campaigns more effective across all placements and devices

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  • Dynamic creative optimization enables an advertiser to target the right messageto the right consumer. It allows them to efficiently custom-tailor the right combination of creative elements and is very effective at increasing campaign performance.
  • Step One: Identify Key Dynamic ElementsStep Two: Indentify Custom Dynamic Rule Sets
  • Limitless creative variations based around client key performance objectives and online engagement learning
  • Creative versioning with advanced optimization can easily determine what combination of creative elements (products, offers, videos, backgrounds, etc) to serve based on information known about the user!
  • PointRoll can ALSO segment visitors on a variety of levels including:Behavioral Data from Yahoo!, AOL, QuadrantOne, and more!Demographic profiles from Yahoo!, AOL, QuadrantOne, BlueKai and more!Custom inputs allow you to target based on third party data providersOnce visitor segments are determined, Pointroll will auto optimize on all visitor profilesGeographies, both predefined and custom created territoriesContext based on media buy (publisher, site section, placement)
  • Let PointRoll determine the combination of creative elements that is best for each visitor segment through advanced optimization and testing. Advanced optimization combines creative versioning with a powerful auto-optimization engine to yield maximum results for your rich media campaign.
  • New Reporting Screenshots Needed
  • By providing you with one centralized tool and database, PointRoll solves this challenge and empowers you to maintain your global brand standards while giving control to the local level. PointRoll provides a measurable and effective way to activate marketing programs at the local level. Key Benefits - Easily execute field marketing initiatives - Successfully manage brand and communication  standards across your marketing footprint  - Your local level marketing executives can smoothly   create custom marketing communications - Distribute one ad to multiple digital formats including rich media display ads, mobile, social and more - Prove the effectiveness of co­op advertising dollars Measure performance based on creative versioning,  targeting, geography, behavioral segments and more Additional Benefits - Ensures that only the right employees have access through user roles and privileges and maintains branding with a fully customizable interface -Interface offers built-­in offer archive and preview capabilities - Able to optimize and personalize offers with advanced user data from publishers and data providers - Powers any digital distribution channel, including online ads, mobile, social, local websites and more, enabling you to dynamically deliver your message across the digital landscape
  • Click on “Dynamic Ads” to trigger online demo

Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll Presentation Transcript

  • 2012 DYNAMIC CREATIVE &OPTIMIZATION 1
  • • ASK QUESTIONS• FOLLOW @POINTROLL• TWEET ALONG HASH TAG #PRDCO 22
  • WHAT IS DYNAMICCREATIVEOPTIMIZATION? 3
  • CLICK HERE FOR DEMO 44
  • DYNAMIC ANATOMY 5
  • THE ANATOMY OF A DYNAMIC AD… Messaging Offer Background Images 66
  • EASILY CREATE DIFFERENT VERSIONS OF THESAME DYNAMIC CREATIVE BASED ON RULES…MALE – TEXAS - $600 - FEMALE - TEXAS - $300 - MALE - NY - $500 – FEMALE - NY - $300 - ORANGE BLUE GREEN PINKMALE – TEXAS - $500 – FEMALE - FLORIDA - FEMALE - NY - $600 – FEMALE - NY - $300 – RED $600 - PURPLE BLUE GREEN 77
  • 88
  • DYNAMIC CREATIVEMADE EASY 9
  • SNAPSHOTS OF A POINTROLL DYNAMIC CAMPAIGN HOME DECOR JEWLERY BEAUTY MEN WOMEN 10 10
  • DEMOS Click to View Click to View Click to View Click to View Click to View Click to View Click to View Click to View Click to View 11 11
  • TARGETING &OPTIMIZATION 12
  • RULE BASED TARGETING 13 13
  • AUDIENCE TARGETING 14 14
  • OPTIMIZE BEST PERFORMING CREATIVE 15 15
  • MEASUREMENT & REPORTING 16
  • WHY USE DYNAMICCREATIVE? 17
  • WHY DYNAMIC CREATIVE OPTIMIZATION? • • • • • 18 18
  • STRATEGIC DYNAMIC MESSAGING WORKS • *SOURCE: eMarketer, Adobe 2011 Survey Digital Marketing in the Next Decade Click HERE to View Full Article 19
  • WHEN TO USEDYNAMIC CREATIVE 20
  • USE DYNAMIC CREATIVE WHEN YOU NEED TO…•••• 21 21
  • WHY DYNAMIC MAKES SENSE WITH POINTROLL EFFICIENT PROVEN SAVINGS 22
  • “72% of consumers want an integratedmarketing approach consistent acrossmobile, social, TV…” MyBuys July 2011 23
  • QUESTIONS?? 24