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IN-STREAM BEST PRACTICES:VIDEO CAMPAIGNS THATDRIVE SUCCESS                            1
• ASK QUESTIONS• FOLLOW @POINTROLL• TWEET ALONG #PRVIDEO                         2
THREE STEPS TOSTREAMLINE YOURIN-STREAM VIDEO                  3
STEP #1:CHOOSE TYPE OF IN-STREAM       Standard         Interactive        Dynamic     Interactive/Dynamic                ...
STEP #2:CHOOSE CAMPAIGN OBJECTIVE      Direct Response   Brand Awareness                                          5
STEP #3:CHOOSE LAYOUT Side Bar Overlay   Bottom Overlay   End Card                                                6
STANDARDIN-STREAM            7
8
STANDARD IN-STREAM••••                         9
10
INTERACTIVEIN-STREAM              11
12
13
INTERACTIVE IN-STREAM••••                            14
DYNAMICIN-STREAM            15
16
DYNAMIC IN-STREAM••••                        17
HYBRIDIN-STREAM            18
19
20
21
HYBRID IN-STREAM••••                       22
IN-STREAM VIDEOTAKE-OVER                  23
24
IN-STREAM VIDEO TAKE-OVER••••                                25
POINTROLL IN-STREAMRECOMMENDATIONS                      26
STANDARD IN-STREAM                     27
INTERACTIVE IN-STREAM                     ••                     •••                            28
IN-STREAM EFFECTIVENESS       •            •     •     •            •                  •                          29
DYNAMIC IN-STREAM•                   ••••                        30
POINTROLL &IN-STREAM              31
IN-STREAM CERTIFIED PUBLISHERS                                 32
33
DEEP VIDEO INSIGHTS AND ANALYTICS              •            •              •            •              •            •     ...
35
SUPPORTED VIDEO FORMATS•            •            ••            •            •             •             •             •   ...
LET’S RECAP              37
LET’S RECAP              38
POINTROLL MAKES IN-STREAM EASY•    •        •        •        •        •        •                                 39
POINTROLL MAKES IN-STREAM EASY•    •    •        •        •        •    •                                 40
POINTROLL MAKES IN-STREAM EASY•    •    •    •                                 41
POINTROLL MAKES IN-STREAM EASY                                 42
THANK YOU            43
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In-Stream Best Practices Webinar

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With everyone rushing to explore the in-stream video space, brands and marketers continue to search for creative ways to stand out and drive user interaction. Whether brand awareness or direct response is the end goal, marketers need to understand the various components of an in-stream ad and the necessary steps needed to build a successful campaign.

In this 30 minute webinar PointRoll's Director of Creative Technology, Todd Pasternack, will guide you through some best practices when planning your in-stream video campaigns.

Published in: Technology, Business
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  • From video views to interaction, PointRoll can track, optimize and target your video campaigns to reach your campaign’s audiences and key performance indicators and achieve maximum ROI.
  • At PointRoll we can support the latest and greatest video formats across devices and platforms rendering optimal quality. In addition, the execution process is easy to use and doesn’t require highly technical resources. PointRoll supports delivery for VAST and VPAID ads with the following video formats:
  • Transcript of "In-Stream Best Practices Webinar"

    1. 1. IN-STREAM BEST PRACTICES:VIDEO CAMPAIGNS THATDRIVE SUCCESS 1
    2. 2. • ASK QUESTIONS• FOLLOW @POINTROLL• TWEET ALONG #PRVIDEO 2
    3. 3. THREE STEPS TOSTREAMLINE YOURIN-STREAM VIDEO 3
    4. 4. STEP #1:CHOOSE TYPE OF IN-STREAM Standard Interactive Dynamic Interactive/Dynamic 4
    5. 5. STEP #2:CHOOSE CAMPAIGN OBJECTIVE Direct Response Brand Awareness 5
    6. 6. STEP #3:CHOOSE LAYOUT Side Bar Overlay Bottom Overlay End Card 6
    7. 7. STANDARDIN-STREAM 7
    8. 8. 8
    9. 9. STANDARD IN-STREAM•••• 9
    10. 10. 10
    11. 11. INTERACTIVEIN-STREAM 11
    12. 12. 12
    13. 13. 13
    14. 14. INTERACTIVE IN-STREAM•••• 14
    15. 15. DYNAMICIN-STREAM 15
    16. 16. 16
    17. 17. DYNAMIC IN-STREAM•••• 17
    18. 18. HYBRIDIN-STREAM 18
    19. 19. 19
    20. 20. 20
    21. 21. 21
    22. 22. HYBRID IN-STREAM•••• 22
    23. 23. IN-STREAM VIDEOTAKE-OVER 23
    24. 24. 24
    25. 25. IN-STREAM VIDEO TAKE-OVER•••• 25
    26. 26. POINTROLL IN-STREAMRECOMMENDATIONS 26
    27. 27. STANDARD IN-STREAM 27
    28. 28. INTERACTIVE IN-STREAM •• ••• 28
    29. 29. IN-STREAM EFFECTIVENESS   • • • • • • 29
    30. 30. DYNAMIC IN-STREAM• •••• 30
    31. 31. POINTROLL &IN-STREAM 31
    32. 32. IN-STREAM CERTIFIED PUBLISHERS 32
    33. 33. 33
    34. 34. DEEP VIDEO INSIGHTS AND ANALYTICS • • • • • • • • • 34
    35. 35. 35
    36. 36. SUPPORTED VIDEO FORMATS• • •• • • • • • 36
    37. 37. LET’S RECAP 37
    38. 38. LET’S RECAP 38
    39. 39. POINTROLL MAKES IN-STREAM EASY• • • • • • • 39
    40. 40. POINTROLL MAKES IN-STREAM EASY• • • • • • • 40
    41. 41. POINTROLL MAKES IN-STREAM EASY• • • • 41
    42. 42. POINTROLL MAKES IN-STREAM EASY 42
    43. 43. THANK YOU 43
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