From Interactive Video and Social Media to Mobile and Emerging Platforms, Changes in Consumer Behavior and Available Technology Have Ushered in the “Year of Adoption.”
Many in the industry have touted 2013 as the year “mobile really happens” or the “year of RTB” and so on and so forth. While we agree, there is something greater going on – 2013 is the year of adoption. Marketers have fully realized the benefits of digital advertising and are placing a stronger focus on digital campaign strategies versus a more traditional marketing mix than ever before. These savvy marketers understand the levers within their digital mix that lead to success, graduating from testing channels and technologies to wide-scale implementation.
So in 2013, which solutions will move from the margin to the mainstream “must haves” for any digital strategy? Which once emerging media strategies and technology will be the standard marketers must integrate into their campaigns?
Spanning style and substance, PointRoll’s Sr. Vice President of Strategy, Cat Spurway, and Director of Creative Technology, Todd Pasternack, will cover what the year ahead holds for brands and agencies, as well as predictions for 2013and beyond.