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Delivering Locally Relevant Advertising Across Screens<br />#SmartDelivery<br />Jamie Ray<br />VP, Retail Sales<br />
Agenda<br />Some History…<br />Industry Landscape<br />Old vs. New<br />Distribution with ShopLocalSmartDelivery Technolog...
Some History…<br />
Background: PointRoll & ShopLocal<br />Legacy in rich media display advertising for 10+ years <br />Product Suite<br />Lea...
Industry Landscape<br />
Disconnect: Media Time Spent vs. Ad Spending<br />
Traditionally, newspapers had been the vehicle to drive in-store sales, but…<br />People are spending less time reading ne...
The Internet Has a $1+ Trillion impact on in-store sales!<br />March 2010 “US Online Retail Forecast, 2009 To 2014”<br />F...
82%<br />Shoppers that use more than one channel such as stores, online or catalogues before making purchases spend 82% mo...
50% - 70%<br />50%-70% of consumers switch channels while engaged in a shopping process <br />- Forrester Research<br />
50%<br />While switching channels, 50% of consumers switch retailers<br />– Forrester & IBM Research<br />
Digital Media is Fragmentedand Now a Website Alone is Not Enough<br />Average Internet User: Number of Hours/Month<br />32...
Old vs. New<br />
Old: Traditional Print Circular<br />The traditional Sunday ad<br />
New: Personalized Digital Circular<br />
New: iPhone & iPad websites and apps<br />
Old: Your local paperboy<br />
New: Targeted rich-media campaigns<br />
Old: Clipping Coupons<br />
New: Mobile coupons<br />
Old: Static billboard advertising<br />
New: Digital Out of Home<br />
What We Do & How it Works<br />
How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets for personalized communication <br />...
Offers<br />messages, deals, pricing<br />Productimages, disclaimers<br />Locationstores, retailers<br />Promotions: Produ...
Ideal for Retail, CPG, QSR, Auto and Wireless<br />
Local Offer Management Platform<br />How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets ...
Data Portability: ShopLocal API<br />Product Data<br />Targeted digital promotion<br />API<br />
Local Offer Management Platform<br />How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets ...
ShopLocal SmartDelivery Suite<br />
Distribute local marketing promotions to any digital format. Examples:<br />Digital Out of Home<br />Mobile<br />Social<br...
PaperBoy<br />Brings circular content to rich media ads<br />Highly interactive and data-driven<br />Recent Retailer Case ...
PaperBoy Retail Examples (using localized, circular data)<br />
What We Can We Do On Facebook<br />Facebook Ads<br />Facebook Pages<br />Create engaging, personalized experiences within ...
Search<br />Complete Solution for Dynamic and Localized Search Campaigns<br />Visitors are mapped to nearby store in circu...
Digital Out of Home<br />In-Store Kiosks<br />Digital Billboards<br />Elevators  (Captivate)<br />Gyms/Coffee Shops<br />G...
Precise word targeting for brand impact<br />Proven results including:<br />Brand awareness<br />Purchase<br />Engagement<...
Summary: Your Brand… Everywhere<br />Online Circular<br />Rich Media/Display<br />Digital Out of Home<br />iPad<br />Faceb...
Summary<br />Spend where the eyeballs are<br />Users are using many sources to make purchasing decisions – make sure you’r...
Join us for our next webinar!Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise http://bit.l...
Questions?<br />
THANK YOU!<br />Jamie Ray<br />jray@pointroll.com<br />
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Delivering Locally Relevant Advertising Across Screens

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It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”

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Transcript of "Delivering Locally Relevant Advertising Across Screens"

  1. 1. Delivering Locally Relevant Advertising Across Screens<br />#SmartDelivery<br />Jamie Ray<br />VP, Retail Sales<br />
  2. 2. Agenda<br />Some History…<br />Industry Landscape<br />Old vs. New<br />Distribution with ShopLocalSmartDelivery Technology<br />#SmartDelivery<br />
  3. 3. Some History…<br />
  4. 4. Background: PointRoll & ShopLocal<br />Legacy in rich media display advertising for 10+ years <br />Product Suite<br />Leader in digital circulars for 10+ years<br />
  5. 5. Industry Landscape<br />
  6. 6. Disconnect: Media Time Spent vs. Ad Spending<br />
  7. 7. Traditionally, newspapers had been the vehicle to drive in-store sales, but…<br />People are spending less time reading newspapers and more time with digital media <br />Newspaper circulation is declining<br />Average minutes spent per day by US adults, 2008-2010<br />Source: eMarketer, Dec 2010<br />
  8. 8. The Internet Has a $1+ Trillion impact on in-store sales!<br />March 2010 “US Online Retail Forecast, 2009 To 2014”<br />Forecast: US Online And Web-Influenced Retail Sales, 2009 To 2014<br />US online and Web-influenced retail sales as a % of total sales<br />Source: Forrester Research Web-Influenced Retail Sales Forecast, 12/09 (US)<br />
  9. 9. 82%<br />Shoppers that use more than one channel such as stores, online or catalogues before making purchases spend 82% more per transaction than those that only shop in stores <br />– Deloitte, 2010<br />
  10. 10. 50% - 70%<br />50%-70% of consumers switch channels while engaged in a shopping process <br />- Forrester Research<br />
  11. 11. 50%<br />While switching channels, 50% of consumers switch retailers<br />– Forrester & IBM Research<br />
  12. 12. Digital Media is Fragmentedand Now a Website Alone is Not Enough<br />Average Internet User: Number of Hours/Month<br />32.6 hours<br />30<br />20<br />Amount of Time (hours)<br />10<br />5.1 hours<br />22.3minutes<br />1.4 hours<br />0<br />Total Internet<br />Social<br />Retail Sites<br />Retail Leader<br />Source: ComScore Media Metrix, January 2011<br />
  13. 13. Old vs. New<br />
  14. 14. Old: Traditional Print Circular<br />The traditional Sunday ad<br />
  15. 15. New: Personalized Digital Circular<br />
  16. 16. New: iPhone & iPad websites and apps<br />
  17. 17. Old: Your local paperboy<br />
  18. 18. New: Targeted rich-media campaigns<br />
  19. 19. Old: Clipping Coupons<br />
  20. 20. New: Mobile coupons<br />
  21. 21. Old: Static billboard advertising<br />
  22. 22. New: Digital Out of Home<br />
  23. 23. What We Do & How it Works<br />
  24. 24. How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets for personalized communication <br />Print:<br />Circulars & Catalog<br />Digital Store Promotions<br />Local Database Uses All Store Assets<br />Local Offer Management Platform<br />Other Promotional Data (e.g. cutting room floor items)<br />Ecommerce Feeds<br />Coupons<br />Clearance<br />
  25. 25. Offers<br />messages, deals, pricing<br />Productimages, disclaimers<br />Locationstores, retailers<br />Promotions: Products, Offers, Messaging <br />PointRoll’s platform helps you manage local offers and promotions.<br />
  26. 26. Ideal for Retail, CPG, QSR, Auto and Wireless<br />
  27. 27. Local Offer Management Platform<br />How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets for personalized communication <br />Print:<br />Circulars & Catalog<br />Digital Store Promotions<br />Local Database Uses All Store Assets<br />Other Promotional Data (e.g. cutting room floor items)<br />API<br />Ecommerce Feeds<br />Coupons<br />Clearance<br />
  28. 28. Data Portability: ShopLocal API<br />Product Data<br />Targeted digital promotion<br />API<br />
  29. 29. Local Offer Management Platform<br />How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets for personalized communication <br />Mobile<br />Social<br />Display Ads<br />Search<br />Partners<br />Print:<br />Circulars & Catalog<br />Digital Store Promotions<br />Local Database Uses All Store Assets<br />Other Promotional Data (e.g. cutting room floor items)<br />API<br />Ecommerce Feeds<br />Coupons<br />Clearance<br />Digital Circular<br />Digital Out of Home<br />Email<br />
  30. 30. ShopLocal SmartDelivery Suite<br />
  31. 31. Distribute local marketing promotions to any digital format. Examples:<br />Digital Out of Home<br />Mobile<br />Social<br />Display<br />Digital Circulars<br />Aggregated Circulars<br />Search<br />In-Text Ads<br />Email<br />
  32. 32. PaperBoy<br />Brings circular content to rich media ads<br />Highly interactive and data-driven<br />Recent Retailer Case Study with AC Nielsen: Standard banner ads 5% in-store lift; PaperBoy ads 17% in-store lift.<br />
  33. 33. PaperBoy Retail Examples (using localized, circular data)<br />
  34. 34. What We Can We Do On Facebook<br />Facebook Ads<br />Facebook Pages<br />Create engaging, personalized experiences within Facebook Pages, displaying highly targeted products and deals.<br />Deliver highly targeted ads with most relevant products and offers based on multiple points of data including gender and geography.<br />Facebook Commerce<br />Increase ROI by creating a social commerce experience within a Facebook tab enabling purchases without having to leave Facebook. <br />
  35. 35. Search<br />Complete Solution for Dynamic and Localized Search Campaigns<br />Visitors are mapped to nearby store in circular<br />Offer count and expiration in ad copy<br />Location and local price in ad copy<br />Printer Sale ends Nov 15<br />11 Printers starting at $60<br />Come to OfficeMax in Chicago<br />OfficeMax.shoplocal.com<br />Dynamically selected landing page<br /> Visitors<br />Router Sale ends Nov 8<br />2 Routersstarting at $85<br />Come to OfficeMax in Chicago<br />OfficeMax. shoplocal.com<br />(Paused)<br />Keywords and ad copy are dynamically activated and paused<br />SmartCircular™<br />
  36. 36. Digital Out of Home<br />In-Store Kiosks<br />Digital Billboards<br />Elevators (Captivate)<br />Gyms/Coffee Shops<br />Gas Stations<br />Features:<br />Geo-Targeted<br />Local store weekly ad promotions<br />Extension of online, mobile and traditional activities<br />Can also include day-parting and weather triggers<br />
  37. 37. Precise word targeting for brand impact<br />Proven results including:<br />Brand awareness<br />Purchase<br />Engagement<br />Recent study showed 9X increase in brand awareness<br />In-Text Advertising<br />
  38. 38. Summary: Your Brand… Everywhere<br />Online Circular<br />Rich Media/Display<br />Digital Out of Home<br />iPad<br />Facebook<br />Mobile Site<br />Mobile App<br />
  39. 39. Summary<br />Spend where the eyeballs are<br />Users are using many sources to make purchasing decisions – make sure you’re present along the path to purchase<br />Create an experience optimized for the medium<br />PointRoll’sShopLocal technology:<br /> Most robust database in the retail industry<br /> Enables you to deliver local, personalized promotions to consumers across screens to any digital touch point<br />Want to learn more? Email us at info@pointroll.com<br />
  40. 40. Join us for our next webinar!Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise http://bit.ly/get-noticed-webinar  <br />
  41. 41. Questions?<br />
  42. 42. THANK YOU!<br />Jamie Ray<br />jray@pointroll.com<br />
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