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Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
Delivering Locally Relevant Advertising Across Screens
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Delivering Locally Relevant Advertising Across Screens

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It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital …

It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”

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  • 1. Delivering Locally Relevant Advertising Across Screens<br />#SmartDelivery<br />Jamie Ray<br />VP, Retail Sales<br />
  • 2. Agenda<br />Some History…<br />Industry Landscape<br />Old vs. New<br />Distribution with ShopLocalSmartDelivery Technology<br />#SmartDelivery<br />
  • 3. Some History…<br />
  • 4. Background: PointRoll & ShopLocal<br />Legacy in rich media display advertising for 10+ years <br />Product Suite<br />Leader in digital circulars for 10+ years<br />
  • 5. Industry Landscape<br />
  • 6. Disconnect: Media Time Spent vs. Ad Spending<br />
  • 7. Traditionally, newspapers had been the vehicle to drive in-store sales, but…<br />People are spending less time reading newspapers and more time with digital media <br />Newspaper circulation is declining<br />Average minutes spent per day by US adults, 2008-2010<br />Source: eMarketer, Dec 2010<br />
  • 8. The Internet Has a $1+ Trillion impact on in-store sales!<br />March 2010 “US Online Retail Forecast, 2009 To 2014”<br />Forecast: US Online And Web-Influenced Retail Sales, 2009 To 2014<br />US online and Web-influenced retail sales as a % of total sales<br />Source: Forrester Research Web-Influenced Retail Sales Forecast, 12/09 (US)<br />
  • 9. 82%<br />Shoppers that use more than one channel such as stores, online or catalogues before making purchases spend 82% more per transaction than those that only shop in stores <br />– Deloitte, 2010<br />
  • 10. 50% - 70%<br />50%-70% of consumers switch channels while engaged in a shopping process <br />- Forrester Research<br />
  • 11. 50%<br />While switching channels, 50% of consumers switch retailers<br />– Forrester & IBM Research<br />
  • 12. Digital Media is Fragmentedand Now a Website Alone is Not Enough<br />Average Internet User: Number of Hours/Month<br />32.6 hours<br />30<br />20<br />Amount of Time (hours)<br />10<br />5.1 hours<br />22.3minutes<br />1.4 hours<br />0<br />Total Internet<br />Social<br />Retail Sites<br />Retail Leader<br />Source: ComScore Media Metrix, January 2011<br />
  • 13. Old vs. New<br />
  • 14. Old: Traditional Print Circular<br />The traditional Sunday ad<br />
  • 15. New: Personalized Digital Circular<br />
  • 16. New: iPhone & iPad websites and apps<br />
  • 17. Old: Your local paperboy<br />
  • 18. New: Targeted rich-media campaigns<br />
  • 19. Old: Clipping Coupons<br />
  • 20. New: Mobile coupons<br />
  • 21. Old: Static billboard advertising<br />
  • 22. New: Digital Out of Home<br />
  • 23. What We Do & How it Works<br />
  • 24. How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets for personalized communication <br />Print:<br />Circulars & Catalog<br />Digital Store Promotions<br />Local Database Uses All Store Assets<br />Local Offer Management Platform<br />Other Promotional Data (e.g. cutting room floor items)<br />Ecommerce Feeds<br />Coupons<br />Clearance<br />
  • 25. Offers<br />messages, deals, pricing<br />Productimages, disclaimers<br />Locationstores, retailers<br />Promotions: Products, Offers, Messaging <br />PointRoll’s platform helps you manage local offers and promotions.<br />
  • 26. Ideal for Retail, CPG, QSR, Auto and Wireless<br />
  • 27. Local Offer Management Platform<br />How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets for personalized communication <br />Print:<br />Circulars & Catalog<br />Digital Store Promotions<br />Local Database Uses All Store Assets<br />Other Promotional Data (e.g. cutting room floor items)<br />API<br />Ecommerce Feeds<br />Coupons<br />Clearance<br />
  • 28. Data Portability: ShopLocal API<br />Product Data<br />Targeted digital promotion<br />API<br />
  • 29. Local Offer Management Platform<br />How it Works: Digital Store Promotion Strategy <br />Leveraging all promotion assets for personalized communication <br />Mobile<br />Social<br />Display Ads<br />Search<br />Partners<br />Print:<br />Circulars & Catalog<br />Digital Store Promotions<br />Local Database Uses All Store Assets<br />Other Promotional Data (e.g. cutting room floor items)<br />API<br />Ecommerce Feeds<br />Coupons<br />Clearance<br />Digital Circular<br />Digital Out of Home<br />Email<br />
  • 30. ShopLocal SmartDelivery Suite<br />
  • 31. Distribute local marketing promotions to any digital format. Examples:<br />Digital Out of Home<br />Mobile<br />Social<br />Display<br />Digital Circulars<br />Aggregated Circulars<br />Search<br />In-Text Ads<br />Email<br />
  • 32. PaperBoy<br />Brings circular content to rich media ads<br />Highly interactive and data-driven<br />Recent Retailer Case Study with AC Nielsen: Standard banner ads 5% in-store lift; PaperBoy ads 17% in-store lift.<br />
  • 33. PaperBoy Retail Examples (using localized, circular data)<br />
  • 34. What We Can We Do On Facebook<br />Facebook Ads<br />Facebook Pages<br />Create engaging, personalized experiences within Facebook Pages, displaying highly targeted products and deals.<br />Deliver highly targeted ads with most relevant products and offers based on multiple points of data including gender and geography.<br />Facebook Commerce<br />Increase ROI by creating a social commerce experience within a Facebook tab enabling purchases without having to leave Facebook. <br />
  • 35. Search<br />Complete Solution for Dynamic and Localized Search Campaigns<br />Visitors are mapped to nearby store in circular<br />Offer count and expiration in ad copy<br />Location and local price in ad copy<br />Printer Sale ends Nov 15<br />11 Printers starting at $60<br />Come to OfficeMax in Chicago<br />OfficeMax.shoplocal.com<br />Dynamically selected landing page<br /> Visitors<br />Router Sale ends Nov 8<br />2 Routersstarting at $85<br />Come to OfficeMax in Chicago<br />OfficeMax. shoplocal.com<br />(Paused)<br />Keywords and ad copy are dynamically activated and paused<br />SmartCircular™<br />
  • 36. Digital Out of Home<br />In-Store Kiosks<br />Digital Billboards<br />Elevators (Captivate)<br />Gyms/Coffee Shops<br />Gas Stations<br />Features:<br />Geo-Targeted<br />Local store weekly ad promotions<br />Extension of online, mobile and traditional activities<br />Can also include day-parting and weather triggers<br />
  • 37. Precise word targeting for brand impact<br />Proven results including:<br />Brand awareness<br />Purchase<br />Engagement<br />Recent study showed 9X increase in brand awareness<br />In-Text Advertising<br />
  • 38. Summary: Your Brand… Everywhere<br />Online Circular<br />Rich Media/Display<br />Digital Out of Home<br />iPad<br />Facebook<br />Mobile Site<br />Mobile App<br />
  • 39. Summary<br />Spend where the eyeballs are<br />Users are using many sources to make purchasing decisions – make sure you’re present along the path to purchase<br />Create an experience optimized for the medium<br />PointRoll’sShopLocal technology:<br /> Most robust database in the retail industry<br /> Enables you to deliver local, personalized promotions to consumers across screens to any digital touch point<br />Want to learn more? Email us at info@pointroll.com<br />
  • 40. Join us for our next webinar!Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise http://bit.ly/get-noticed-webinar  <br />
  • 41. Questions?<br />
  • 42. THANK YOU!<br />Jamie Ray<br />jray@pointroll.com<br />

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