BUSTED: Top Myths about Rich Media and Exchange-Traded Media
Upcoming SlideShare
Loading in...5
×
 

BUSTED: Top Myths about Rich Media and Exchange-Traded Media

on

  • 1,793 views

Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including:...

Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including:
• Myth: Expandables can’t run on exchange-traded media
• Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers
• Myth: Campaign performance is best measured through CPA and CTR
• Myth: One size creative fits all
• FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%

View this webinar to hear these and other myths get busted. You’ll also hear about recent campaigns – featuring both targeted and interactive rich media ads.

Statistics

Views

Total Views
1,793
Views on SlideShare
1,418
Embed Views
375

Actions

Likes
0
Downloads
20
Comments
0

4 Embeds 375

http://blog.pointroll.com 290
http://www.digpages.com 83
http://localhost 1
http://blog.pointroll.name 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    BUSTED: Top Myths about Rich Media and Exchange-Traded Media BUSTED: Top Myths about Rich Media and Exchange-Traded Media Presentation Transcript

    • BUSTED: Top Myths about Rich Media and Exchange-Traded Media Presented by:Adrian Tompsett, Director of Business Development, @DataXuAdam Carroll, Director of Business Development, @PointRoll
      #AdMythbusters
    • Key Terms:
      Demand Side Platform: Software platforms used to access bidded and guaranteed digital media inventory sources (display, mobile, video & social), and connect with 3rd party audience data partners to enable optimization, bidding, and campaign reporting, in real-time
      Real-Time Bidding (RTB): Dynamic bidding at the impression level
      Exchange-Traded Media: Inventory available on a non-guaranteed basis via RTB
      Rich Media: Interactive banner ads that enables viewers to have a full experience with a brand, without leaving the page
      #AdMythbusters
    • #1
      You can’t run expandable ads on exchange-traded media
      #AdMythbusters
    • There are more than 31 BILLION rich media ready impressions available each month 
      #AdMythbusters
    • #AdMythbusters
    • #AdMythbusters
    • #AdMythbusters
    • #2
      DSPs are limited to remnant exchange traded media inventory
      #AdMythbusters
    • DSPs can run guaranteed and non-guaranteed inventory 
      #AdMythbusters
    • #3
      DSPs are just for direct response campaigns. Campaign performance is best measured with CPA & CTR
      #AdMythbusters
    • Brands and performance advertisers can use DSPs to drive objectives and KPIs like: brand engagement, video views, coupon downloads, and “Shares” and “Likes.” 
      #AdMythbusters
    • #4
      Serving your “one, best creative” will drive results!
      #AdMythbusters
    • There is a “best creative” – the one uniquely optimized for each consumer.
      #AdMythbusters
    • #AdMythbusters
    • Case Study: Dynamic Ad Generation
      Interaction Rate
      Ford Benchmark
      Ford Dynamic
      Ford targeted dealer information to specific geographic regions, delivering a customized, relevant message by location, which lifted interaction rate performance by 104%.
      #AdMythbusters
    • Myths: Busted
      You can’t run expandables on exchange-traded media
      DSPs are limited to remnant exchange-traded media inventory
      DSPs are just for direct response campaigns, and campaign performance is best measured through CPA and CTR
      Serving your “one, best creative” will drive results!
    • Thank you!
      Questions?For More Information:Adrian Tompsett, DataXuatompsett@dataxu.com
      Adam Carroll, PointRollacarroll@pointroll.com