This webinar will explore display ad effectiveness and provide conclusive research into the value of more engaging rich media advertising. New research from PointRoll and Compete confirms that consumers exposed to expandable rich media ads are significantly more likely to take action across the entire purchase funnel. Together we'll look at the findings from this exclusive study and how to put this research to work for your digital strategies.
During this session, participants will:
Review display advertising – standard ads, flash ads and expandable rich media including cutting edge creative
Explore the results of a comprehensive study on ad effectiveness
Learn how expandable ads drive interest, consideration and conversion
Understand how to leverage expandable ads in every campaign to push consumers down the purchase funnel
Join Holly Mason, Senior Associate Online Media and Search at Compete, and Max Mead, PointRoll VP of Business Development and Analytics, or this deep dive into the business of rich media.
For more information, contact your sales representative or email@example.com.