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2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
2010 Holiday Marketing Webinar – “November is the New Black…Friday”
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2010 Holiday Marketing Webinar – “November is the New Black…Friday”

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http://www.pointroll.com …

http://www.pointroll.com

Join Rob Gatto, SVP of PointRoll, and Vikram Sharma, CEO of ShopLocal, the Retail Division of PointRoll, for a high-impact, action-oriented webinar focused on ways to plan for, and capitalized on, the upcoming holiday season beyond just Black Friday and Cyber Monday.

During this one-hour session, you will:
• Get a holistic view of the Holiday Season including hidden opportunities for brands and retailers
• Discover opportunities for non-retail advertisers during the holiday season
• View compelling, rich holiday creative and discover the best features to engage consumers and drive interaction
• Review holiday performance data and advertising benchmarks as well as how to exceed them
• Explore holiday campaign best practices and learn how to put them into practice

Give consumers the gift of good, relevant and engaging digital advertising this holiday season to influence their buying decisions.

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  • Pull w/ interaction rate
  • Customize your Facebook Deals Tab with your brand, colorsCustomize your layout to highlight the content most important to your usersAdd personalization to target the right user at the right time in the right location
  • Transcript

    • 1. November is the New Black… Friday …and other tips and tricks to maximize revenue this holiday season Rob Gatto SVP PointRoll Vikram Sharma CEO ShopLocal, Retail Division of PointRoll 1
    • 2. Today‟s Agenda: Christmahannukwanzikah • Spending Trends for All Holidays Leave the Sleigh at Home • Delivering engaging experiences across the digital landscape Dear Santa… • Q&A 2
    • 3. Retail Sales Up in August Source: Retail Sales Jumped in August, Wall Street Journal 9/14/2010 3
    • 4. 4
    • 5. Consumers More Comfortable with Small Ticket Items 5
    • 6. Consumers Feeling Better, but Still Apprehensive The Conference Board Consumer Confidence Index® • Declined in July, improved moderately in August • Currently stands at 53.5 (1985=100), up from 51.0 in July • The Present Situation Index decreased to 24.9 from 26.4 • The Expectations Index increased to 72.5 from 67.5 last month Lynn Franco, Dir. of The Conference Board Consumer Research Center: • Consumer confidence posted a modest gain in August, the result of an improvement in consumers’ short-term outlook • Consumers’ assessment of current conditions, however, was less favorable as employment concerns continue to weigh heavily on consumers’ attitudes • Expectations about future business and labor market conditions have brightened somewhat • but overall, consumers remain apprehensive about the future 6
    • 7. 65% Start Holiday Shopping/Research by October 7
    • 8. Consumer Loyalty has Decreased Over Past Two Years Q. Please indicate how you are cutting your shopping expenses July Oct April April July % Chg (07/08 to 07/10) 2008 2008 2009 2010 2010 Reducing gift spending 41% 51% 59% 57% 56% +15% Shopping at different retailers 20% 25% 30% 33% 32% +12% Buying different brands (including generic brands) 52% 51% 58% 57% 62% +10% Shopping online for deals 24% 25% 33% 32% 32% +8% Signing up for retail point programs or customer loyalty 22% 22% 27% 29% 29% +7% programs Using coupons more often when making purchases 59% 62% 68% 64% 66% +7% Shopping only when there are sales (i.e. one day 40% 43% 41% 43% 44% +4% sales) Shopping at secondhand stores, garage sales, etc. 30% 33% 30% 31% 33% +3% Shopping less frequently 68% 71% 70% 72% 69% +1% Buying in bulk at warehouse/discount retailers like 27% 28% 31% 28% 28% +1% Costco, Sam`s Club, BJ`s etc. Shopping at auction sites such as ebay.com 13% 14% 14% 13% 13% 0% Only shopping for basic necessities 66% 67% 60% 62% 65% -1% Source: comScore Surveys – July & October 2008, April 2009, April & July 2010 8
    • 9. How is the current economic climate affecting the way you shop? NCR 2009 Self Service Consumer Research, 2009 9
    • 10. 2009 Holiday Season: E-Commerce Daily Sales Online Spending by Day Source: comScore, Inc. $1,000,000,000 Cyber “Green" Monday Monday $900,000,000 $800,000,000 Black $700,000,000 Friday $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $- 10
    • 11. Your First Gift: Growth! 11
    • 12. Market Share is Shifting: Multi-Channel vs. Pure-Play Pure-play retailers have gained market share over the past two years. Multi-channel retailers have lost share Multi-channel vs. Pure-play: Share of Quarterly U.S. e-Commerce Sales 100% 90% 36.0% 80% 42.5% 40.1% 41.3% 47.2% 44.3% 44.8% 44.6% 51.1% 48.6% 70% 60% 50% Multi-Channel Pure-Play 40% 64.0% 58.7% 30% 57.5% 59.9% 52.8% 55.7% 55.2% 55.4% 48.9% 51.4% 20% 10% 0% Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Source: ComScore 12
    • 13. „09 Holiday Season Set a Record for Retailer Deals …‟10 year-to-date is running at or ahead of „09 Weekly Offers Per Store 450 400 350 300 2007 2008 2009 250 2010 200 150 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 Week Source: ShopLocal data for the circulars of top US retailers 13
    • 14. 2009 Promotion around Black Friday was an all-time high. Will 2010 be a repeat? Daily Offers Per Store 500 450 400 350 2006 300 2007 2008 250 2009 200 150 -9 -8 -7 -6 -5 -4 -3 -2 -1 -10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Days BEFORE and AFTER Black Friday Source: ShopLocal data for the circulars of top US retailers 14
    • 15. Think Outside the Box! 15
    • 16. Delivering Engagement… Everywhere Vibrant / Mobile Social Brand Site Digital Dynamic Search Display Ads OOH AUDIENCE PROMOTIONS/ Open, Agnostic CREATIVE MESSAGING Elements, Features, F unctionality Products, Offers, Inventory 16
    • 17. Understand Your Audience Find Your Audience Primary Dashboard Serve the Right Creative Integration (Engage your Audience) 17
    • 18. Delivering Engagement… Everywhere Vibrant / Mobile Social Brand Site Digital Dynamic Search Display Ads OOH AUDIENCE PROMOTIONS/ Open, Agnostic CREATIVE MESSAGING Elements, Features, F unctionality Products, Offers, Inventory 18
    • 19. Dynamic Ads Targeted. Personalized. Engaging. Data Optimization Engine Geography Targeted Holiday Ad Products & Demographics Messaging Hyperlinked to view creative 19
    • 20. Dynamic Ads Banners and expandable panels are Create Multiple Versions across all Formats adjusted on the fly! by Swapping in Elements Including: 6 x 3 x 5 x 30 x 4 x 8 = 86,400 versions that you don’t have to create or traffic! Backgrounds, Offers, Terms & Conditions, Logos, Copy Points, Calls to 3 Calls to 5 rich media Action, Videos, Click Through URLs 6 videos Action features Rich Media Features such as polling, send to a friend and data collection 30 locations 4 8 price points backgrounds 20
    • 21. Holiday Inspiration Create an interactive holiday shopping experience in a rich media ad-unit Convert by allowing users to choose items within the ad and buy them online or in-store Why? 80% of internet users research products online. The question is, what percentage actually make it to your site? *Source: eMarketer, Retail E-commerce Update, November 2008 21
    • 22. Holiday Inspiration 22
    • 23. Holiday Inspiration 23
    • 24. Yahoo! Homepage Takeover 24
    • 25. Social Add-Ons/Features – Extend Your Brand Extend your brand message and add social functionality to existing campaigns Reach into the social sphere with Twitter and Facebook buttons, enable users to post comments, chat with the brand and more Measure activity within the ad unit or implement site event view through reporting to track activity on the site driven from ad activity Facebook Social Toolbar / Polite Twitter Posting/Blogging Real Time Messaging Customer Posts/ Feedback 25
    • 26. Features Drive Engagement E- Coupons Circular Gaming Video Dynamic Email Data 26
    • 27. Analysis of Features 27
    • 28. Delivering Engagement… Everywhere Vibrant / Mobile Social Brand Site Digital Dynamic Search Display Ads OOH AUDIENCE PROMOTIONS/ Open, Agnostic CREATIVE MESSAGING Elements, Features, F unctionality Products, Offers, Inventory 28
    • 29. Bring Your Brand to Consumers Anywhere • Fully interactive rich media and video • Tap to expand video to full screen • Click-to-call • Coupon downloads • Geo /mapping • In-ad purchase • Surveys • Integrated performance tracking Browser Native App iPad 29
    • 30. 30
    • 31. Native iPhone Apps Reach Shoppers with Your Local Promotions Via WAP Enabled Websites and Smart Phone Applications 31
    • 32. Delivering Engagement… Everywhere Vibrant / Mobile Social Brand Site Digital Dynamic Search Display Ads OOH AUDIENCE PROMOTIONS/ Open, Agnostic CREATIVE MESSAGING Elements, Features, F unctionality Products, Offers, Inventory 32
    • 33. Capture Consumer Attention On-the-Go Digital Out of Home: • In-Store Kiosks • Digital billboards • Elevators – captivate • Gyms/coffee shops • Gas stations 33
    • 34. Delivering Engagement… Everywhere Vibrant / Mobile Social Brand Site Digital Dynamic Search Display Ads OOH AUDIENCE PROMOTIONS/ Open, Agnostic CREATIVE MESSAGING Elements, Features, F unctionality Products, Offers, Inventory 34
    • 35. Deals #1 reason consumers "like" brands on Facebook Motivation to "Like" Company or Brand on Facebook Facebook Motivations % of Respondents Receive discounts and promotions 40% Show support for the company 37 Get a "freebie" 36 Stay informed about company 34 Get updates about products 33 Get updates on upcoming sales 30 Fun and entertainment 29 Access to exclusive content 25 Recommended 22 Learn about company 21 Source: ExactTarget, August 2010 35
    • 36. Retailers see the opportunity on Facebook 36
    • 37. All You Have to Do is Ask! (…your entire network) “Gift Me This”: Push Products to Facebook News Feed Facebook news feed SmartCircular 37
    • 38. “Holiday Gift Ideas” widget for Facebook Fan Page 38
    • 39. Delivering Engagement… Everywhere Vibrant / Mobile Social Brand Site Digital Dynamic Search Display Ads OOH AUDIENCE PROMOTIONS/ Open, Agnostic CREATIVE MESSAGING Elements, Features, F unctionality Products, Offers, Inventory 39
    • 40. MSN: Local Deal Center Circulation = 124MM 40
    • 41. Deliver an Engaging Brand.com Experience 41
    • 42. Delivering Engagement… Everywhere Vibrant / Mobile Social Brand Site Digital Dynamic Search Display Ads OOH AUDIENCE PROMOTIONS/ Open, Agnostic CREATIVE MESSAGING Elements, Features, F unctionality Products, Offers, Inventory 42
    • 43. Questions? 43
    • 44. Thanks for attending! Check out our blog for continuing coverage of how to succeed this holiday season! http://blog.pointroll.com Contact your PointRoll Sales Rep or email info@pointroll.com today! 44

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