Getting More from LinkedIN

Getting More From LinkedIN Maximize Your Networking in 15 Minutes per Day Presented by Adrienne Cregar Jandler President, Atlantic Webworks Managing Partner, Point Productivity

RECOGNIZING THE OPPORTUNITIES What We’ll Talk About Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. WHY are we here? Recognizing Core Opportunities, What We Want to Achieve Setting the stage for “A little less talk, a little more action”! Get Cooking With Gas! Strategies for Active Networking Breaking It Down: 5 Days of LinkedIN Daily action plan Quick ‘how to’ for key networking activities

FIRST THINGS FIRST A little housekeeping… Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. The Newsfeed (AKA “LinkedIN Home”)

RECOGNIZING THE OPPORTUNITIES Opportunities & Objectives for LinkedIN Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. Credibility & Exposure Active Networking & Relationship Building Research & Intel LinkedIN provides us with three core opportunities… Which do you find yourself spending more time doing? Which would give you a greater return on your investment of time?

STRATEGIES FOR ACTIVE NETWORKING Get Cooking with GAS! Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. How do We Build Credibility ?
The Profile (Your Home on LinkedIN…Have you Cleaned House lately? )
Your Contributions to Online Conversation (groups, polls, etc.)
Recommendations from your clients, partners, colleagues
Other ideas?
How (and where) do we Get Exposure ?
Updates to your Profile
Online activity (group posts, ‘likes’, poll voting, etc.)
Posting of content through apps on your profile
Through your contacts’ profiles
Being ‘found’ in searches
It’s easy to get overly focused on the exposure … Don’t confuse exposure for networking… 

A WORD OF CAUTION Speaking of Exposure… Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. Don’t be this guy: Overexposure can be worse than NO exposure. Timing is everything!

A WORD OF CAUTION Speaking of Exposure… Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. How can timing your exposure benefit you?
Multiple updates/Housekeeping
Jobhunting
3 Examples of activities where timing is key: How do your updates impact others?
Recommendations

Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. STRATEGIES FOR ACTIVE NETWORKING Get Cooking with GAS! Use LinkedIN for Active Networking Exposure aside, the real power of LinkedIN lies within your active use of the tools to connect with others What are the traits of the best networkers offline? Now, let’s break it down…

MONDAY Say hello to the week, and your network! Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved.
Review your newsfeed
Comment or ‘like’ where appropriate
Any new connections to be made?
What new clients or prospects are you meeting with this week? Have you connected with them?
Reach out to 3 of your existing connections
(shoot a message, forward a profile to a friend,
or share a group with a connection who would benefit)

Peruse group discussions
Comment or ‘like’ where you have something of value to add
Start discussions if appropriate
Shoot a welcome note to new group members and/or connect
with those you know or want to
get to know
Search for new groups of interest
Invite others who may have an interest to join relevant groups you are in
Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. TUESDAY Check in on your Groups

WEDNESDAY Focus on visibility and positioning yourself
Request recommendations – be strategic and specific!
Ask and answer questions
Post or respond to polls
Share books, articles, links, documents, presentations or other relevant resources
Update your status!
Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. What apps have added to your profile ? Today is the day to attend to them !

THURSDAY Connect Meaningfully
Give recommendations
Ask your friends to connect you to others
Invite friends to connect offline (Suggest a coffee? Lunch?)
Send private messages
Connect your friends to others
Reach out to people you would like to know, citing what you
have in common and why you are contacting them
Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved.
Invite a connection to one of the groups you are in

Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. ‘ Invite Others ’ Link enables you to invite a friend to a group you are in Use LinkedIN to CONNECT OTHERS How to invite a friend to a group you are in

Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. Use LinkedIN to CONNECT OTHERS How to Forward a Profile ‘ Forward this profile to a connection ’ Link
Go to the profile of the person you want to connect with someone else
Click the link to ‘Forward this profile to a Connection’
Follow the steps on the resulting page (select recipient/s and enter your message)

Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. Hello Adrienne, We share 24 common connections and 5 groups; we likely target similar companies and our services could be complementary. Would you be interested in meeting for coffee to see if we can help each other with leads, referrals or other connections? Regards, (his name) (his company name) Use LinkedIN to Stick Your Hand Out Example of connection request

ASK for help connecting… How to request an Introduction ‘ Get Introduced through a Connection ’ Link
Go to the profile of the person you want to connect with
( who is a 2 nd or 3 rd level
connection)
Scroll to the bottom of their profile and click the link to ‘Get Introduced through a Connection’
Follow the steps on the resulting page (select mutual contact and enter your message)

FRIDAY Staying Competitive : Intel & Research
Peruse others’ connections
Check out your competitors (locally and nationally).
What are they doing on LI? Groups? Q&A?
Search out opportunities
Compile a ‘hit list’ of new contacts to seek out next week
Seek out details on new prospects and/or strategic partners
which offer commonalities or opportunities to connect
Employers: Check out employee profiles and profiles of prospective employees
Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved.

Thank You! For the latest on upcoming seminars and webinars, please visit our website at www. p oint p roductivity.com

Getting More from LinkedIN

by Point Productivity, LLC

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