How to Raise Money in 9 Easy Steps
VC
Nicolas Wittenborn
Point Nine Capital
About me
I blog (too little) at heyni.co and tweet (too much) @ncsh
Associate at Berlin based early-stage VC Point Nine
Get familiar with potential investors
Make sure they are investing in your area
And that it’s the right stage
Step 1: Sele...
Make sure there is a fit!
Not every VC invests in everything
Step 1: Select a target
(Not the typical VCs)
Find some context
Make subject line & intro count
Have all material at hand
Step 2: Approach & Open
Don’t ‘shotgun’ your pitch
Your potential investor wants to feel special ;)
Step 2: Approach & Open
Precise Deck
Financial Plan
First Traction
Step 3: Demonstrate Value
Don’t overcomplicate it
The material should be concise and easy to understand
Step 3: Demonstrate Value
BUT don’t make it too simple either
Step 3: Demonstrate Value
Be Ambitious
But not overconfident
Or unrealistic
Step 4: Manage Expectations
Step 4: Manage Expectations
Looks good but won’t happen
Ask for a ‘coffee meeting’
Book a nice hotel, buy flowers & champagne
Step 5: Extract to a seduction location
Ask for a ‘coffee meeting’
Book nice hotel, buy flowers & champagne
Step 5: Extract to a seduction location
Wait, this was...
Step 6: Make a physical connection
Bring your co-founders
Be on time & prepared for a discussion
Have some slides as backup
Step 6: Make a physical connection
Don’t be a ‘ballhog’
Let your team chime in
Identify last question marks
Provide missing data (incl. sources)
Set up reference calls
Step 7: Disarm the obstacles
Step 7: Disarm the obstacles
Don’t go on vacation during fundraising
Why would you do that?
Solicit a decision deadline
Communicate that there are other options on the table
Update on major developments
(numbers, d...
Don’t name drop (or worse, lie)
Avoid an ‘investor cartel’ forming behind your back
Step 8: Pump Buying Temperature
Get lead investor to sign a term sheet
Let potential co-investors and/or lemmings know
Close the round & get back to busin...
Step 9: Blast Last-Minute Resistance
A handshake is not a contract (unfortunately)
Keep all options open until the deal is...
Ready to make it rain?!
Send your pitch to nicolas@pointninecap.com
(pls don’t try #5)
Or snapchat your Executive Summary ...
Follow Point Nine on Twitter
Sign up for our monthly newsletter
Send us your pitches
Thanks! :)
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The (VC) Game

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Raising money for your company is easy.. if you have VC game! :)

Loosely based on the pickup bestseller The Game, Nicolas put together some fundraising advice.

Please don't take it too seriously. :)

Published in: Economy & Finance
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The (VC) Game

  1. 1. How to Raise Money in 9 Easy Steps VC Nicolas Wittenborn Point Nine Capital
  2. 2. About me I blog (too little) at heyni.co and tweet (too much) @ncsh Associate at Berlin based early-stage VC Point Nine
  3. 3. Get familiar with potential investors Make sure they are investing in your area And that it’s the right stage Step 1: Select a target
  4. 4. Make sure there is a fit! Not every VC invests in everything Step 1: Select a target (Not the typical VCs)
  5. 5. Find some context Make subject line & intro count Have all material at hand Step 2: Approach & Open
  6. 6. Don’t ‘shotgun’ your pitch Your potential investor wants to feel special ;) Step 2: Approach & Open
  7. 7. Precise Deck Financial Plan First Traction Step 3: Demonstrate Value
  8. 8. Don’t overcomplicate it The material should be concise and easy to understand Step 3: Demonstrate Value
  9. 9. BUT don’t make it too simple either Step 3: Demonstrate Value
  10. 10. Be Ambitious But not overconfident Or unrealistic Step 4: Manage Expectations
  11. 11. Step 4: Manage Expectations Looks good but won’t happen
  12. 12. Ask for a ‘coffee meeting’ Book a nice hotel, buy flowers & champagne Step 5: Extract to a seduction location
  13. 13. Ask for a ‘coffee meeting’ Book nice hotel, buy flowers & champagne Step 5: Extract to a seduction location Wait, this was for the ‘other’ Game… … let’s move on to the next step
  14. 14. Step 6: Make a physical connection Bring your co-founders Be on time & prepared for a discussion Have some slides as backup
  15. 15. Step 6: Make a physical connection Don’t be a ‘ballhog’ Let your team chime in
  16. 16. Identify last question marks Provide missing data (incl. sources) Set up reference calls Step 7: Disarm the obstacles
  17. 17. Step 7: Disarm the obstacles Don’t go on vacation during fundraising Why would you do that?
  18. 18. Solicit a decision deadline Communicate that there are other options on the table Update on major developments (numbers, deals, hires) Step 8: Pump Buying Temperature
  19. 19. Don’t name drop (or worse, lie) Avoid an ‘investor cartel’ forming behind your back Step 8: Pump Buying Temperature
  20. 20. Get lead investor to sign a term sheet Let potential co-investors and/or lemmings know Close the round & get back to business Step 9: Blast Last-Minute Resistance
  21. 21. Step 9: Blast Last-Minute Resistance A handshake is not a contract (unfortunately) Keep all options open until the deal is signed
  22. 22. Ready to make it rain?! Send your pitch to nicolas@pointninecap.com (pls don’t try #5) Or snapchat your Executive Summary to nc5h (just kidding, but I would be impressed)
  23. 23. Follow Point Nine on Twitter Sign up for our monthly newsletter Send us your pitches Thanks! :)
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