www.PODIUMRGM.com                       REPUTATION GROWTH MANAGEMENTPROVIDING A PARTNERSHIP SOLUTION WHICH HELPS YOU TO MA...
AGENDA – 3 ITEMS1. How sponsors can increase their sponsorship value bycreating a brand2. How sponsors can extend the life...
WHAT DO THESE ATHLETES HAVE IN COMMON?All have made more money from their brand and personality than from their           ...
MANAGING RISKKey component to guard your sponsorship asset - Protecting Downsides                                         ...
MATTHEW HAYDEN - CASE IN POINTQuick Facts    Playing ability was declining at end of his career.    (Didn’t pass 15 runs i...
HOW WAS THIS DONE?1. Clear consistent brand, values, beliefs2. Built a visible & vibrant online community3. Proactive bran...
OUTCOME FOR SPONSORS   Increase your sponsorship value, extend the life and value of your sponsorships,expand your target ...
WHY PODIUM RGM?Who we have and are working with…   As seen in                Build. Protect. Preserve.
CONTACT PODIUM RGM TO GET AHEAD OF THE GAME AND BE IN CONTROLJake Allan (Managing Director)Mobile: +61 412 973 192Email: j...
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Reputation Brand Management - Awareness Slidedeck For Sponsors

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This document shows the trends in sport for sponsors, and highlights that sport has become an entertainment business. It shows sponsors how they can best take advantage of this opportunity. Whether athletes like it or not, athletes have turned from sports stars to celebrities, sports clubs to brand icons. It is important for athletes to leverage their personal brands so they can maximise their income during their career, and sustain it post sport.

http://podiumgm.com are brand management specialists working with elite athletes. We specialise in assisting and mentoring our clients to build their reputation and personal brand online to attract, maximise and sustain sponsorships, and commercial deals during and after they finish their sporting career. We do this by strategically increasing their social media exposure among other things to get them to their goals.

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Reputation Brand Management - Awareness Slidedeck For Sponsors

  1. 1. www.PODIUMRGM.com REPUTATION GROWTH MANAGEMENTPROVIDING A PARTNERSHIP SOLUTION WHICH HELPS YOU TO MAXIMISE YOUR SPONSORSHIPS
  2. 2. AGENDA – 3 ITEMS1. How sponsors can increase their sponsorship value bycreating a brand2. How sponsors can extend the life and value of deals, andincreasing opportunities3. How sponsors can safeguard their assets by managing theirathlete’s reputational risk4. Extend to a global brand and market = Online Brand Reputation Management Build. Protect. Preserve.
  3. 3. WHAT DO THESE ATHLETES HAVE IN COMMON?All have made more money from their brand and personality than from their sports ability, despite being called over-ratedMatthew Hayden, David Beckham, Freddy Couples, & Greg Norman Key Brand Benefits For Sponsors Clear consistent brand image across products, market & reputation Measurable ROI through online community Their reputation precedes them Build. Protect. Preserve.
  4. 4. MANAGING RISKKey component to guard your sponsorship asset - Protecting Downsides VS Classified A - Asset Classified L - Liability Who would you rather sponsor ? Do your current athletes, protect their online reputation ? DO YOU WANT YOUR ATHLETES TO BE ASSETS OR LIABILITIES ? Build. Protect. Preserve.
  5. 5. MATTHEW HAYDEN - CASE IN POINTQuick Facts Playing ability was declining at end of his career. (Didn’t pass 15 runs in 9 innings.) The media and fans were calling him to quit.Problem: SolutionHe wanted to sustain his earnings past Hayden used his personality leverage to a createhis athletic career a brand & company based heavily online; “The Hayden Way” (31/07/2009). Build. Protect. Preserve.
  6. 6. HOW WAS THIS DONE?1. Clear consistent brand, values, beliefs2. Built a visible & vibrant online community3. Proactive brand management to maintain and increase brand4. Associated himself with charities & other key people5. Developed a strategy to demonstrate measurable brandvalue to sponsorsThe strategy results in:Increased media coverage, a global brand & measurablebrand value to sponsors Build. Protect. Preserve.
  7. 7. OUTCOME FOR SPONSORS Increase your sponsorship value, extend the life and value of your sponsorships,expand your target audience, and increase opportunities & guard your business assets = maximise your sponsorships Leveraging sports brands & personalities online to maximise revenue/sponsorship value during and after sport is a new industry Do you want to: Act Now - early adopter will receive the most benefit long-term Fast Follower - gain benefit, but not as significant as early adopter Laggard - dollar short, day late Do you want to be ahead of the game and in control? Build. Protect. Preserve.
  8. 8. WHY PODIUM RGM?Who we have and are working with… As seen in Build. Protect. Preserve.
  9. 9. CONTACT PODIUM RGM TO GET AHEAD OF THE GAME AND BE IN CONTROLJake Allan (Managing Director)Mobile: +61 412 973 192Email: jake@podiumrgm.comWeb: http://podiumrgm.com
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