27 Examples Of Brilliant Mobile App Features For Hotels
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27 Examples Of Brilliant Mobile App Features For Hotels 27 Examples Of Brilliant Mobile App Features For Hotels Presentation Transcript

  • 27   Examples  Of  Brilliant  Mobile   App  Features  For  Hotels  Pocket  Your  Shop   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   227  Examples  of  Brilliant  Mobile   App  Features  For  Hotels   This  ebook  was  created  by  MaE  AgosGno.   MaE  is  a  Project  Manager  for  Pocket   Your  Shop  with  over  3  years  of  mobile   markeGng  experience.   maE@pocketyourshop.com   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3TABLE  OF  CONTENTS  04          INTRODUCTION  08        ESSENTIAL  FEATURES  19        CLEVER  FEATURES  29        ADVANCED  FEATURES  38        7  THINGS  TO  AVOID  46        CONCLUSION   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   4Part  1  INTRODUCTION   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   5 70%   Of  travelers  who  book  rooms  within  a  24     hour  period,  are  using  a  mobile  device.   &60 %   Will  download  a  new  app     for  their  upcoming  trip.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   6With  so  many  of  your  guests  now  using  smartphones,  it  has  never  been  more  important  for  your  hotel  to  have  a  mobile  presence.  You  need  to  capture  your  guests’  aEenGon  on  the  devices  they  use  and  trust  most.    Many  travelers  have  become  accustomed  to  using  to  their  smartphones  as  a  travel  companion.  Guest’s  use  mobile  apps  to  learn  about  their  surroundings,  get  direcGons,  and  most  importantly,  stay  connected.    You  can  use  a  mobile  app  and  create  a  “mobile  concierge”  that  engages  and  informs  your  guests.  Apps  create  a  fun  and  convenient  service  that  enhances  your  guests  experience.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   7Having  an  app  alone  isn’t  the  key  to  mobile  markeGng  results.  Instead,  it’s  turning  that  app  into  an  unique,  helpful  and  memorable  service  for  guests.  It  needs  to  aEract  potenGal  guests  and  keep  loyal  ones  coming  back.      So,  what  does  it  take  to  create  a  great  mobile  app  for  your  property?    Our  mobile  markeGng  experts  selected  27  features  you  can  refer  to  when  you  start  creaGng  an  app  for  your  hotel.    Enjoy!       www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   8Part  2  ESSENTIAL  FEATURES   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   91   Analy(cs   While  this  is  not  a  feature   your  guests  will  interact   with,  analyGcs  collect  and   organize  data  on  how  your   app  is  being  used.     This  is  crucial  if  you  want  to   learn  about  your  mobile   audience  and  how  they  are   using  your  app.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   102   Hotel  Contacts   Create  a  secGon  where   users  can  quickly  contact   the  front  desk  and  your   staff  to  request  services  or   ask  quesGons.     Telephone  numbers  and   emails  are  basic  funcGons   that  all  guests  will  expect  in   your  app.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   113   Social  Networks   To  keep  your  guests   connected  with  your  hotel,   centralize  all  your  social   networks  into  a  single  place   within  your  app.     This  makes  it  easy  for   guests  to  follow,  like,  and   interact  with  you  on  their   favorite  social  networks.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   124   Ameni(es   Inform  your  current  guests   and  enGce  potenGal  ones  by   showcasing  what  makes   your  property  unique  and   the  services  that  you  can   provide  for  your  guests.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   135   In-­‐Hotel  Ac(vi(es   Some  hotels  offer  unique   acGviGes  like  yoga,  wine  tasGngs,   and  dance  classes.  However,   some  guests  may  not  be  aware   of  these.     Ensure  to  include  descripGons,   locaGons  and  Gmes  in  your  app   for  guests  to  find  a  place  on  your   property  that  interests  them.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   146   In-­‐Hotel  Dining   Invite  your  guests  out  to  dine   at  the  restaurants  associated   with  your  hotel  or  ones  you   have  partnerships  with.     Be  sure  to  provide  guests   with  informaGon,  contacts   and  menus  of  the   restaurants.     www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   157   In-­‐Hotel  Shopping   If  your  hotel  has  places  to   shop,  don’t  leave  them  out!     Assist  your  guests  find   shops  they  are  interested   in,  while  driving  traffic   through  the  doors.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   168   FAQ   Save  your  guests  and  staff   Gme  with  the  useful  feature.     A  FAQ  is  a  great  way  to  relay   important  informaGon  to   guests.  What  Gme  is  check   out?  Where  do  I  go  for   shuEle  service?  etc.     www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   179   Event  Space   Guests  who  are  planning  an   event  or  meeGng  will  find  it   helpful  to  see  what  event   space  opGons  you  offer.     Easy  access  to  reservaGon   informaGon  and  room   layouts  can  make  your  hotel   the  go  to  place  for  your   guests’  events.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   1810   Splash  Screen   The  splash  screen  is  the  first   thing  guests  will  see  when  they   download  your  hotel’s  app.     The  first  impression  is   important,  so  make  it  count.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   19Part  3  CLEVER  FEATURES   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2011   Room  Layouts   Detailed  descripGons  and   pictures  of  the  different   room  layouts  are  helpful  to   potenGal  guests.     Being  able  to  visualize  what   different  opGons  they  have   will  help  them  make  more   informed  decisions.     www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2112   Local  Dining   Not  all  of  your  guests  will   have  their  own  car.  Showing   which  places  are  within   walking  distance  can  be   very  helpful.     It  is  also  a  nice  touch  to   highlight  for  guests  which   restaurants  offer  delivery   service  to  your  hotel.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2213   Find  Closest   Building  on  top  of  the  last   feature,  using  an  interacGve   map  to  show  exact  locaGons   of  all  nearby  venues  is  a   great  tool  for  your  guests.     They  can  figure  out  what   they  want  to  do  and  how  to   get  there.     www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2314   Local  Shopping   Shopping  hotspots  like   malls  and  outlets  can  be   helpful  for  guests  looking  to   get  out  and  shop.     Similar  to  restaurants  and   aEracGons,  give  guests   direcGons,  contact,  hours   and  informaGon  for  each   locaGon.       www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2415   Transporta(on   Giving  your  guests  different   transportaGon  opGons  let’s   them  decide  which  fits  their   needs  best.     Providing  details  about  local   transportaGon  services  near   your  hotel  can  prove  to  be  a   very  helpful  and  thoughjul   feature.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2516   Local  Coupons   Everybody  loves  to  save  a   liEle  money.  Giving  guests   coupons  for  restaurants  or   aEracGons  gives  them   reasons  to  explore  the  area   around  your  hotel.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2617   Things  To  Do   Showing  guests  what  local   aEracGons  there  are  around   your  hotel  is  great  for   keeping  them  engaged.     Providing  all  of  this  local   travel  informaGon  will  keep   them  coming  back  to  your   app.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2718   Local  Events   Guests  are  oken  interested   in  aEending  local  events,   especially  at  extended  stay   properGes.     Highlight  the  sociable   events  like  local  wine  walks,   swap  meets,  farmers   markets,  etc.  This  also  gives   previous  guests  a  few   reasons  to  visit  again.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   2819   Kids  Corner   Hotels  that  focus  more  on   families  should  include  a   secGon  for  children  and   parents  to  explore.     Highlight  some  fun  kid-­‐ friendly  acGviGes  to  do   around  in  and  around  your   hotel.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   29Part  4  ADVANCED  FEATURES   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3020   Mobile  Booking   Because  of  booking  apps   like  KAYAK  and  Hotel   Tonight,  most  guests  will   likely  book  their  first  stay   through  one  of  these   services.       Return  guests  who  were   saGsfied  with  their  stay  and     the  app  will  likely  book  their   next  stay  through  your  app.     www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3121   Mobile  Checkout   Being  able  to  check  out   through  your  phone  is  not   only  convenient  for  guests,   this  also  means  less   checkouts  that  the  front   desk  has  to  aEend  to.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3222   Exclusive  Rates   Having  exclusive  rates  for   your  app  users  will  increase   the  likelihood  of  guests   returning  to  your  property.     It  adds  more  value  to  both   your  app  and  your  hotel   because  you  are  recognizing   them  for  using  your  hotel’s   app.     www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3323   Loyalty  Program   Having  access  to  your  hotels   loyalty  program  in  the  app   is  very  helpful  for  returning   guests  and  keeps  them   coming  back  to  increase   their  points  and  rewards.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3424   Feedback   Having  a  place  for  guests  to   leave  feedback  is  a  great   way  for  you  to  see  some   tangible  ROI  for  your  app   while  gaining  insight  from   your  guests.     www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3525   Hotel  Reviews   Word  of  mouth  is  one  of  the   oldest  and  most  powerful   forms  of  adverGsing.     Showcase  your  TripAdvisor   and  Yelp  accounts  in  your  app   so  saGsfied  guests  leave   reviews  for  the  world  to  see.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3626   Room  Service   Being  able  to  order  room   service  from  an  app  is  a   feature  that  stands  out  and   immediately  impresses   guests.     It  also  increases  the  likelihood   of  guests  ordering  in-­‐room   services.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   3727   Room  Control   While  this  feature  requires   more  Gme  and  effort  to   implement  then  others,   controlling  your  room  from   your  phone  is  another   feature  that  has  that  wow   factor.       Having  this  feature  is  a   unique  perk  your  guests  will   not  soon  forget.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   38Part  5  7  THINGS  TO  AVOID   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   391   Over  50MB  in  Size   Apps  over  50MB  require  a   Wi-­‐Fi  connecGon  in  order  to   be  downloaded.       This  is  a  major   inconvenience  that  will   result  in  fewer  downloads   no  maEer  how  robust  it’s   features  might  be.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   402   Needless  Features   Don’t  waste  money  on   features  like  games  or   notepads.  Guests  who  are   interested  in  these  already   have  apps  dedicated  for   these  funcGons.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   413   HTML  5   Apps  using  HTML  5  oken  lack   solid  design  or  user  interface.     When  working  with  a   developer  ensure  the  app  will   be  wriEen  in  that  operaGng   system’s  naGve  code   language.     www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   424   Low-­‐Res  Images   Since  most  guests  will  have   smartphones  with  high   resoluGon  screens,  your   app’s  images  need  to  scale   accordingly.     Images  with  a  lower   resoluGon  look  blurred  and   fuzzy.  Users  will  be   disappointed  and  likely  not   use  the  app.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   435   Dead  Links   Links  that  do  not  work  or  go   to  a  non-­‐existent  page  are   very  frustraGng  for  guests.     If  not  managed  correctly,   links  that  are  changed   might  result  in  problems   with  your  app.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   446   Confusing  Design   Design  is  a  criGcal  part  of   app  development.  If  your   app  looks  like  this,  you  will   confuse  your  guests.     Even  an  app  with  the  best   contest  in  the  world,  will   loose  countless  users  if  it  is   poorly  designed.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   457   Dead  Ends   This  is  probably  the  biggest   mistake  you  can  make  when   creaGng  app,  you  send  the   user  to  a  place  they  can’t   get  back  from  and  it  renders   your  app  useless.     There  always  needs  to  be  a   back  buEon  of  some  kind   that  is  easy  to  locate.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   46Part  6  CONCLUSION   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   47A  mobile  app  may  be  the  most  important  factor  in  your  mobile  markeGng  strategy,  but  to  truly  be  effecGve,  your  app  needs  to  be  engaging,  convenient  and  most  importantly,  reach  your  potenGal  and  current  customers.    ImplemenGng  most  of  these  features  will  give  your  app  the  strength  to  reach  it’s  full  potenGal.      If  you  are  interested  and  want  to  learn  more  about  mobile  markeGng,  don’t  hesitate  to  check  out  our  free  mobile  markeGng  resources  and  blog  for  more  great  ebooks,  insight  and  advice.   www.pocketyourshop.com  
  • 27  Examples  Of  Brilliant  Mobile  App  Features  For  Hotels   48THANK  YOU!  Hope  you  enjoyed  this  ebook,  but  don’t  say  goodbye!  Learn  more  about  mobile  markeGng  and  explore  our  other  free  ebooks,  webinars  and  arGcles  in  our  resource  center.    If  you  enjoyed  this  ebook  be  sure  to  download  a  copy  to  keep  for  future  reference.    Thanks  for  reading.   Download  Ebook   Resource  Center   www.pocketyourshop.com