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12 Tips To Make Your Online Marketing Mobile-Friendly
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12 Tips To Make Your Online Marketing Mobile-Friendly


Have you been hearing a lot about mobile marketing? Do you want to start using mobile marketing to reach more customers? …

Have you been hearing a lot about mobile marketing? Do you want to start using mobile marketing to reach more customers?

The problem is there is a massive shift in the way people are making buying decisions and finding businesses online. While this is great for consumers, it is forcing businesses to learn and grow or get left behind. You need to start thinking about how your mobile customers are viewing you from their devices or risk loosing countless opportunities.

To help you get started on the right path we wanted to share some of our mobile marketing expertise by sharing these 12 tips that will help you enhance your online marketing and start catering to your mobile audience.

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  • 5. Understand Mobile Users1• They have a very short attention span.• They love large images. (Think mobile Facebook or Pinterest feed)• Watches a lot of short video clips. (Vimeo & YouTube)• Will not read long winded headlines, descriptions or captions.• Slow-loading website will be abandoned. (5 seconds is the average cutoff)• Can make buying decision research from anywhere, anytime.• Highly influenced by online and social trends.
  • 6. 2 Use Visual ContentWithin the realm of visual content, there are a ton of different formsyou can use. With videos you can create explainer videos, interviews,product demos, behind the scenes tours and how-tos. With imagesyou can create infographics, memes, SlideShare presentations, comics,animated GIFs and more! We love visual content because it is fun tocreate and people love to share it for us.
  • 7. 3 Use Less WordsYour website and emails should not look like textbooks when opened.Be sure to focus on "scanability" and how it looks on mobile devicesbecause many times they will only briefly scan through your website,email or social network. Only include crucial info and avoid loosingtheir interest by using too many words. Did you even read this wholedescription? Probably not…
  • 8. 4 Use Actions WordsWhen "creating" (not writing) words online, be sure to always askyour self, "what action do I want them to take?" Using phrasessimilar to "Like this if..." "Tell us what..." "Tap this to receive..." issimple phycology and by simply asking or telling them to dosomething, you can get customers to take the next step.
  • 9. Use Mobile Social Networks5Social networks like Instagram and Vine are built specifically for an usedon mobile devices. They are wildly popular and users will come backmany times in one day. The great part about these social networks isyou can use them to build a mobile audience and at the same timeshare the engaging content you created, to your other social networkslike Twitter and Facebook.
  • 10. 6 Mobile Landing PagesIf you are sending your customers out of a social network oremail to your website, a landing page, third-party app, sure these are mobile-friendly. 61% of customers whovisit a mobile unfriendly site are likely to go to acompetitor’s site.
  • 11. Use Push Notifications7Your mobile customers are always connected and that means you shouldbe as well. You can pick and choose when to receive notifications on yoursmartphone or tablet so you can hop into a conversation on your socialnetworks anywhere, anytime. Being able to quickly respond and engagecustomers in real time and knowing that they will receive your feedbackinstantly is a powerful tool for businesses.
  • 12. 8 Encourage “Check-Ins”If you have a business where customers come and stay to shop, eat orvisit you need to encourage those people to "check-in." It will helpbuild brand awareness and help new customers discover you. Somebusinesses offer incentives for people to check in, but at the very leastyou should use some sort of paper poster or flyer to let them knowthey can "check-in" to your business.
  • 13. Target Your Ads9Also, all of the major online advertising companies have a place for youto target mobile customers and ensure your ad populates the correctcustomers mobile device. Some new additions to Google Place andGoogle Adwords specifically focus on finding a mobile audience.
  • 14. Engage Offline10Whether it is an incentive to check-in, a QR code to receive a deal, anInstagram contest using a specific Hashtag ( # ) to enter and share, oreven a simple offer like online coupons that can only be revealed instores, you need to ensure that your customers are aware you have amobile presence so that they will interact with you again once they haveleft your business or event.
  • 15. Measure Your Efforts11It is crucial that you are measuring your marketing efforts so that youunderstand what is working and what is not. Using powerful, free tools likeGoogle Analytics and Simply Measured you can see which social networksare sending users to your site, which pages they landed on, what kind ofdevice they are using and much more! This is a crucial step in setting andreaching your mobile marketing goals."If you do not have a goal, you cant score."
  • 16. 12 Keep LearningMobile marketing will always continue to change and grow, it isimportant that you keep your self up to date with the latest trends.Those who can keep up and understand how to effectively use thesenew trends will separate the good online marketers from the great.
  • 17. EngageCustomersBuildLoyaltySocial &MobileContentAnywhereMobileAnalyticsAppAutomationALL-IN-ONE APP SOLUTIONEverything your business needs to own an app.• Be with your customers everywhere they go.• Track performance with our in-depth analytics.• You do not have to build, design or manage yourapp, we take care of everything.www.pocketyourshop.combrought to you by Pocket Your Shop