Barangay branding
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Barangay branding

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Barangay branding Barangay branding Presentation Transcript

  • Circa 1986
  • B 1990 1991 1995PUBLIC SCHOOLS
  • Spot the Not!
  • 1999
  • MatangLawin- ABS CBN
  • RADIO DRAMA
  • BUBU CHACHA
  • KURO CHAN
  • MICHAELANGELO
  • CORAN - VOLTRON
  • STARSCREAM -CYBERTRON
  • BERG KATSE –GATCHAMAN
  • GUILMON
  • WHAT IS?
  • Branding Because of branding, you likely have certain images that comes to mind when you think of these products A brand is a tool that is used in the business world to describe all the information or perceptions that are connected with a product or service.
  • What Do We Mean By Branding?  Branding is…  An image created in someone’s mind  It’s both tangible and intangible characteristics of a product or service that make it unique  Products that are branded are often chosen over similar products because they somehow have a perceived value of being ‘better’
  •  Branding is not just for products anymore… Use branding concepts for yourself. In this program you will learn how to establish a career brand for yourself, starting your own business “You and Me, Inc.”
  • People Can Brand Themselves Too  Think about the way the following people have branded themselves:  Michael Jordan  Kris Aquino  Manny Pacquiao  Various political leaders  Manny Villar  Loren Legarda  Chiz Escudero  Noynoy Aquino
  • PINOY PERSONAL BRANDS
  • Getting Started:7 Steps to Building yourBarangay Brand 1. Self-reflection 2. Continuous Learning 3. Prepare marketing strategy 4. Build relationships 5. Prepare marketing pieces 6. Develop your pitch 7. Follow up
  • Step 1: Self-reflection  Before you start, you need to know what you’re beginning with.  Self-reflection will help you identify the tools you have and the areas you need to improve.
  • Step 2: ContinuousLearning It is imperative that you regularly benchmark your skills against others and develop a plan to keep your skills on the cutting edge Continuous learning is essential to build your brand.  Add a Degree (majors/minors) or certificate  Attend conferences and workshops  Spend time spent with a mentor
  • Step 3: Prepare MarketingStrategy•Mission statements are the backbone of acompany •By creating a mission statement for You and Me, Inc., you will have direction for where you want your brand to go. •Mission statements are short, descriptive statements of the common objective and focus of the organization. •Keep your mission statement to no more than two or three sentences, or about 30 words.
  • Step 4: Build Relationships  network is defined as: group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)  Networking tips:  Word of mouth is powerful; what are people saying about you?  Keep in good contact with your network  Always make sure your network knows of any recent successes
  • Step 5: Prepare Marketing Pieces  Your promotional pieces should include:  Cover Letter  Resume  Personal References  Consider how you will incorporate your mission/vision into your promotional pieces  Consider how you will distribute these pieces  Job search engines  Distribute to family and friends  Directly apply to an organization
  • Step 6: Develop your pitch  A formal interview is your opportunity to pitch your brand: You and Me, Inc.  Tips:  Practice makes perfect (take advantage of the Mock Interview program)  Dress appropriately and professionally  Prepare (research the company and reflect on your skills and abilities)  Don’t be too modest (you’re selling your product and you don’t want to sell yourself short)  Consider how you will incorporate your personal mission/vision statements into the conversation
  • Step 7: Follow up  Good follow-up communication will assist in creating a positive association with your brand  Return employers’ calls immediately (establishes trust)  Respond to all requests (shows responsibility)  Write a thank you note after interview (associates courtesy with your work)  Write acceptance/decline letter upon accepting a job  Keep in touch with your network
  • Number 1 in GoogleKeyword: Voice Talent
  • Number 1 in GoogleKeyword: Voice Talent Philippines
  • TV AND RADIOAPPEARANCES
  • FELIPE GOZONOF GMA 7
  • GABY LOPEZ OF ABS-CBN
  • MANNY V. PANGILINAN –PLDT/TV 5/MERALCO
  • FERNANDO ZOBEL DE AYALA
  • DOLPHY
  • MIKE ENRIQUEZ AND VICKY MORALES
  • HILARIO DAVIDE
  • SEC. JESLI LAPUS OF DEP ED
  • IMEE MARCOS
  • SEN. EDGARDO ANGARA
  • MIKE DEFENSOR
  • MIGS ZUBIRI
  • JOKER ARROYO
  • PING LACSON
  • JOHN OSMENA
  • TESSIE AQUINO-ORETA
  • BAYANI FERNANDO
  • CHIZ ESCUDERO
  • PETER CAYETANO
  • KIKO PANGILINAN
  • ADEL TAMANO
  • BONG BONG MARCOS
  • HERBERT BAUTISTA
  • RAUL ROCO
  • MAYOR JOJO BINAY
  • RICHARD GORDON ANDBAYANI FERNANDO
  • EDU MANZANO
  • GIBO TEODORO
  • LOREN LEGARDA
  • FIRST FILIPINO WHO WAS AWARDED INWASHINGTON D.C., U.S.A. BY THE INTERNATIONALYOUTH FOUNDATION
  • YOUNGEST ENTREPRENEUR FROM BATAAN WHOWAS AWARDED BY THE PRESIDENT OF THEPHILIPPINES
  • MOTTO:THE GREATESTABILITY IN THIS WORLD IS:AVAILABILITY
  • MOTTO: JUST BELIEVE IN YOURSELF THEN YOU CAN DO EVERYTHING!
  • ADD US: Pocholo GonzalesCreatiVoices Productions
  • CONTACT US  CREATIVOICES PRODUCTIONS  1745 Dian St., Palanan,  Makati City  +6322396468  info@creativoices.com  creativoices dot com  www.pochology.com  +639062143888
  • WATCH and LISTEN  CREATIVE BUSINESS TV GLOBAL NEWS NETWORK CHANNEL 1 DESTINY FRIDAYS 10:30 AM TEKTOK TV DZME 1530KHZ SUNDAYS 9 – 11 AM
  • THANK YOUVERY MUCH! MABUHAY ANG PALAWAN