Information is transmitted rapidly across smart phones, Internet connections and social media. Utilized correctly, these technologies can greatly enhance brand recognition and expand public awareness.

1. Information is transmitted rapidly across smart phones, Internet connections and
social media. Utilized correctly, these technologies can greatly enhance brand
recognition and expand public awareness. If mishandled, new media can ruin a
cultivated brand image. It’s a balancing act best left to the services of a competent
tech PR agency
The PMBC Group is a Los Angeles public relations firm, which integrates traditional
PR tactics with modern communication technology. Time-honored tactics like press
outreach and public events are paired with social media, blogging, and online
newsfeeds to create effective tech PR strategies.
The result is smart and effective campaigns, which can target specific public
segments instead of broad strokes. Technology is put to work to generate results-
oriented campaign payouts the clients of the PMBC Group have come to expect.
Social media tools of all types are utilized to build awareness and in turn positively
influence audience behavior.
Balanced Tech PR From The PMBC Group

2. Good tech PR acknowledges the importance of social media in achieving good
results for any client campaign. Along with go-to outlets like Facebook, Twitter,
Linkedin, emergent social media sites have also been added to the roster including
Instagram, Reddit, and Pintrest. Wherever there is an opportunity or tool for
capturing the public’s attention, the PMBC Group seems to be already making use
of it.

3. Communication technology provides the edge, but ultimately the people behind it
provide the edge, making this tech PR possible. They’re talented media
professionals who love what they do. The creative thinkers of the PMBC Group
know their way around new media and technology to deliver great results on any
campaign being worked on.
The human talent paired with modern technology is what makes the PMBC Group
the tech PR experts they’ve become. Look no further than intelligent campaigns
launched into the public consciousness on their client’s behalf. Their campaign
success isn’t measured as much in followers or “likes” but rather the quality and
permanence of influence exerted over their clients target audience.
In sum, good tech PR strikes a fair balance between modern communications
technology and proven PR methodology. Los Angeles’ PMBC Group has shown their
proficiency at both, allowing them to take on any campaign from a small website
launch to a national product unveiling. If you want good tech PR, they are the ones
to contact.