Content Plan Platform? Hosted/Self Hosted? Site possibilities? SEO
Different local, internation al and vertical strategies. Excellent promo tool for your blog and vice versa.
Facebook for Business, with $$$ involved. Connect forever with everyone you meet (and like) in business. Access to folks you couldn’t otherwise get to. Ridiculously powerful if you use it proactively (1/2 – 1 hour/week).
B2C? ◦ Make your customers look great and give them a way to show the rest of the world (newsfeed). ◦ Engage and invite feedback. ◦ Incentivize engagement ONLY with relevant rewards and reward the behaviours you want to see. ◦ Keep it simple.
Typical user has well over 150 friends. Having 10 photos from an event tagged on your Facebook page can mean 1500+ impressions to the Friends of your tagged subjects.
Still a tiny fraction of the ad click volume of Google (think maybe 5% at the top end). Not highly practical for B2B. Fantastic demographic targeting. Great opportunities for B2C.
What’s the value of reaching your own portfolio of relevant niches for a few dollars a day vs paying $500-$5000 on a one-time, untargeted print ad?
Limited volume for broader offerings. Fantastic targeting for B2B. Overall, generally cost effective. Accessible through other channels as well...