My6Sense - PluggedIn NYC011210
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My6Sense - PluggedIn NYC011210

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My6Sense - PluggedIn NYC011210 My6Sense - PluggedIn NYC011210 Presentation Transcript

  • my6sense – Your Digital Intuition
  • Hyper - Personalized streams
  • Demo
  • Translating User Actions Into “Digital Intuition” model Context Content Components Community and Friends
  • Why Implicit Feedback? Implicit feedback Explicit feedback No Extra User Effort Substantial User Effort Reflects user behavior Limited and unstable
  • Why Relative Feedback? Understanding Relative feedback the Small Absolute feedback Nuances Color: Grayscale Color: Black & White
  • your Brand’s world of information
  • your User’s world of information
  • myBrandsense Touch your users with personal broadcasts Relevant content reaches the relevant user  In the right context  No need to customize or target Continuous presence  integrated into your user’s personal world of information
  • Thank you Avinoam@my6sense.com  @Avinoam