my6sense – Your Digital Intuition
Hyper - Personalized
            streams
Demo
Translating User Actions Into
  “Digital Intuition” model
                     Context
   Content
 Components




        ...
Why Implicit Feedback?
Implicit feedback         Explicit feedback




 No Extra User Effort     Substantial User Effort

...
Why Relative Feedback?
                Understanding
 Relative feedback the Small
                          Absolute feedb...
your Brand’s world of information
your User’s world of information
myBrandsense
       Touch your users with personal broadcasts

Relevant content reaches
the relevant user
   In the right...
Thank you
Avinoam@my6sense.com  @Avinoam
My6Sense - PluggedIn NYC011210
My6Sense - PluggedIn NYC011210
My6Sense - PluggedIn NYC011210
My6Sense - PluggedIn NYC011210
My6Sense - PluggedIn NYC011210
My6Sense - PluggedIn NYC011210
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My6Sense - PluggedIn NYC011210

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My6Sense - PluggedIn NYC011210

  1. 1. my6sense – Your Digital Intuition
  2. 2. Hyper - Personalized streams
  3. 3. Demo
  4. 4. Translating User Actions Into “Digital Intuition” model Context Content Components Community and Friends
  5. 5. Why Implicit Feedback? Implicit feedback Explicit feedback No Extra User Effort Substantial User Effort Reflects user behavior Limited and unstable
  6. 6. Why Relative Feedback? Understanding Relative feedback the Small Absolute feedback Nuances Color: Grayscale Color: Black & White
  7. 7. your Brand’s world of information
  8. 8. your User’s world of information
  9. 9. myBrandsense Touch your users with personal broadcasts Relevant content reaches the relevant user  In the right context  No need to customize or target Continuous presence  integrated into your user’s personal world of information
  10. 10. Thank you Avinoam@my6sense.com  @Avinoam

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