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The winners and losers of social
            media
“Just do this.
Improve the viral factor”
The eco system
The Facebook agenda
1. Get users
2. Get social graph
3. Get user actions across the web

why?
Facebook Connect
(share is great but it’s not enough)
Referral Traffic:
                                Social Networks vs. Google




Source: Compete, January 2010
Underdogs need to work harder
Thanks, but we need




Traffic
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2010: the year of the rain
Facebook   Search

   Revenue

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