DJ Mixer iPhone App




Aviv Eyal, Founder, Musicsoft Arts
        http://djmixer.fm
          ae@djmixer.fm
Musicsoft Arts
•   Founded 9/09
•   NYC based
•   Self funded
•   Very low overhead
•   Focus is mobile music software and...
DJ Mixer - The Problem
• What is DJing?
  Selecting and playing great music to people in
  a social setting. Cool?
• Why i...
DJing = complicated, expensive, hard
The Vision
• Make DJing affordable, easier, casual and fun
• Let music fans DJ with their mobile phones and MP3
  players....
Target Market
• Active music fans with an iPhone or iPod Touch
• 25M iPhones and iPod Touches sold in 2009
• 15M-30M iPhon...
DJ Mixer Demo




   Simple mode - Playing music for friends
Advanced mode - Interactive mixing at a party
Business Model
•   Paid mobile Apps + a companion Web App
•   $9.99 entry price point down from $900-$3,000
•   Marketing ...
The first 3 weeks
• 130,000 Lite Apps installed
• DJ Mixer Lite #14 most popular free music App in
  the App Store
• 180,0...
Technology
• Cutting-edge audio processing server
  Musical structure analysis. BPM detection. Beats, measures and
  loudn...
Announcing Music Clips
• Watch a video channel that plays music
  videos of songs in your iPod library
• Personal MTV for ...
Thank You
   DJ Mixer App - http://djmixer.fm
Music Clips App - http://musicclipsapp.tv

        Aviv Eyal, ae@djmixer.fm
DJMixer - PluggedIn NYC011210
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DJMixer - PluggedIn NYC011210

  1. 1. DJ Mixer iPhone App Aviv Eyal, Founder, Musicsoft Arts http://djmixer.fm ae@djmixer.fm
  2. 2. Musicsoft Arts • Founded 9/09 • NYC based • Self funded • Very low overhead • Focus is mobile music software and services • DJ Mixer is our first App • Other Apps are in development
  3. 3. DJ Mixer - The Problem • What is DJing? Selecting and playing great music to people in a social setting. Cool? • Why is DJing limited to a selected few?
  4. 4. DJing = complicated, expensive, hard
  5. 5. The Vision • Make DJing affordable, easier, casual and fun • Let music fans DJ with their mobile phones and MP3 players. There are millions out there • Let music fan become more creative with their music and play their music in a social settings • Create a mobile platform for distributing dance music tracks in a new mixable format • Make an easy to use App that packs 3 turntables, a multi-channel mixer and a record crate
  6. 6. Target Market • Active music fans with an iPhone or iPod Touch • 25M iPhones and iPod Touches sold in 2009 • 15M-30M iPhones 2010 sales estimate Millions of potential customers worldwide who already start getting into the habit of buying mobile music Apps
  7. 7. DJ Mixer Demo Simple mode - Playing music for friends Advanced mode - Interactive mixing at a party
  8. 8. Business Model • Paid mobile Apps + a companion Web App • $9.99 entry price point down from $900-$3,000 • Marketing - free Lite Mixer Apps and free music • Sell music in a new mixable format • Sell optional advanced Apps features
  9. 9. The first 3 weeks • 130,000 Lite Apps installed • DJ Mixer Lite #14 most popular free music App in the App Store • 180,000 free promo tracks downloaded • DJ Mixer Pro is the top selling music App in the $9.99 price point • More than 100 Pro Apps sold every day
  10. 10. Technology • Cutting-edge audio processing server Musical structure analysis. BPM detection. Beats, measures and loudness detection and visualization. File formats conversion. Audio Normalization. • High-performance iPhone audio mixing engine Real-time time-stretching and pitch shifting. Multi-channel audio mixer. Auto-mixing tech. Mix effects engine, beat-synced loops and seeks. Real-time touch-enabled visual mixing. Effects engine and better EQ - in development.
  11. 11. Announcing Music Clips • Watch a video channel that plays music videos of songs in your iPod library • Personal MTV for the 21st century • Fun, simple and easy-to-use App for millions of music fans worldwide • Music videos search engine under the hood • Launching today in the App Store for $.99 – http://musicclipsapp.tv
  12. 12. Thank You DJ Mixer App - http://djmixer.fm Music Clips App - http://musicclipsapp.tv Aviv Eyal, ae@djmixer.fm

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