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Blurts - PluggedInNYC011210
 

Blurts - PluggedInNYC011210

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    Blurts - PluggedInNYC011210 Blurts - PluggedInNYC011210 Presentation Transcript

    • buzzd january 2010
    • about buzzd buzzd (“your city, real time”) is the award-winning, real-time social city guide for your mobile device.  Delivers up-to-the-minute reviews and ratings from friends, buzzd members, and other real-time content from twitter, gowalla, foursquare, loopt, brightkite, etc.  Aggregates static content feeds from zagat, flavorpill, citysearch, metromix, upcoming, and many more  Real-time activity drives users to view and act upon local inventory  Featured by Apple, BlackBerry & Android, as high as #2 top overall app for BlackBerry and #64 top free app for Apple, featured free app for Android on Verizon VCAST
    • buzzd products Android, BlackBerry, iPhone, mobile and wired web
    • competitive landscape (LBS) company founded raised VCs UU/mo 09 est rev 8/07 $26mm DFJ, NEA 1mm $750k-1mm 1/08 $3.2mm BBPF, QCV, 500k $500k Monitor, Greycroft 1/09 $1.35mm USV 300k $50k 8/07 $10mm Greylock, 100k N/A Shasta 1/05 $14mm Sequoia, 1.2mm $500k-750k NEA 7/08 $15mm KPCB, 250k N/A Bezos, Trilogy
    • key strengths  Sentiment stream aggregation and contextual indexing (e.g. “buzzdmeter”)  Content management (venue/event databases + UGC)  Rapid mobile application development & distribution (BlackBerry, Apple, Android, Nokia, AT&T, Boost/Sprint, Cricket, metroPCS, T-mobile, USCellular, Verizon)  Monetization through targeted display & local CPC advertising  $500k in 2009 with run rate of $100k in Jan 2010, est 2010 revenue > $2mm  Marketing (mobile/fixed web SEO, SEM)
    • buzzd partners content operators strategic
    • team  Kevin Bradshaw / CEO  Board Directors :  15 yrs digital/mobile content  Nihal, Kevin experience including i-play (Digital  Fern Mandelbaum (Monitor Bridges), PlayPhone, LimeWire Ventures)  Raised > $100MM VC  Jean-David Begin (BlackBerry  Nihal Mehta / President, Partners Fund) Chairman  Board Observers:  12 yrs, 3 startups in mobile  Patrick Eggen (Qualcomm  Founder/CEO ipsh! (2001) sold to Ventures) Omnicom Group (NYSE: OMC)  Ian Sigalow (Greycroft Partners)  Deepen Shah / CTO  Founder eztxtmsg (2002) sold to ipsh!  Architect of revolutionary real-time client/server platform
    • buzzd metrics 500k+ total installs, 500k+ UU/month in Jan 2010 Uniques Downloads Revenues 500.0 500K 450K 400K 350K 300K 269.7 269.7 250K 236.4 193.0 193.8 200K 143.9 138.8 144.1 150K 126.2 125.4 110.3 $100.0 100K 77.3 $62.6 56.2 $60.9 $48.7 $46.2 45.0 50K 36.7 $39.8 $35.9 31.1 $24.2 21.9 $16.3 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10
    • recent v2.0 product launches (dec 09) Buzzd Brings Its Social City Guide To Android (12/23/09) “The app‟s „buzzdmeter‟ gives you a real-time measure of activity at popular bars, restaurants and nightclubs in your city, users can see the places with the most real-time activity (the buzz) in their city…” Twitter's Mixer Labs Buy Puts LBS in the Spotlight (12/24/09) “With buzzd, you can track what other users are saying about a particular place on Twitter to get a feel for the hottest places in your area on any given night.” Android This Week: Google’s Phone Gets Buzz (12/26/09) “…lots of people welcomed the Android version of Buzzd, the social city and nightlife mobile app. It culls data from Twitter and shows graphical views of which locations in a given area are being talked about.”
    • product roadmap 2010-2012  2010 Q1 Complete buzzd 2.x  2010 Q2 Prototype buzzd 3.x (application network/framework)  2010 H2 Begin release of components of buzzd 3.x,  2011 Prototype new applications, begin rollout (+3 apps in 2011)  2012 Complete rollout of new applications (+4 Apps in 2012)