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Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
Marketing portfolio
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Marketing portfolio

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Marketing professional portfolio

Marketing professional portfolio

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  • 1. STRATEGIC MARKETING MARKETING TACTICS Sergej Shevchenko Professional portfolio
  • 2. <ul><li>I am an economist </li></ul><ul><ul><li>It means, I am looking in a future, for the measurable results, effective and efficient solution </li></ul></ul><ul><li>I am a marketer </li></ul><ul><ul><li>As a result I am seeking to improve people live, help them meet the goals and satisfy their needs </li></ul></ul><ul><li>I am a manager </li></ul><ul><ul><li>My aim is to listen and understand people, manage them and run the project within time and budget limits </li></ul></ul><ul><li>I am a man </li></ul><ul><ul><li>With own philosophy, habits, principles and style </li></ul></ul>Bachelor Master Work
  • 3. Strategic marketing <ul><li>Marketing audit </li></ul><ul><li>Marketing strategy </li></ul><ul><li>Marketing plan </li></ul><ul><li>New brand development </li></ul>
  • 4. Strategic marketing <ul><li>Task: re - branding of bookkeeping company </li></ul><ul><li>What I have done within the project : </li></ul><ul><ul><li>Participated in marketing strategy and plan creation </li></ul></ul><ul><ul><li>Made local accounting market research </li></ul></ul><ul><ul><li>Created logo for the new brand </li></ul></ul><ul><ul><li>Tactical marketing </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>22% rise in sells of bookkeeping services </li></ul></ul><ul><ul><li>15% rise in sell of new companies registration service </li></ul></ul>Year 2010
  • 5. Strategic marketing <ul><li>Task: House projecting company want to creation additional brand for passive houses projects and market it </li></ul><ul><li>What I have done within the project : </li></ul><ul><ul><li>Participated in marketing strategy and plan creation </li></ul></ul><ul><ul><li>Positioning and media planning </li></ul></ul><ul><ul><li>Tactical marketing </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Sales generation for new brand, 10% sales rise for the main brand </li></ul></ul>Year 201 1
  • 6. Strategic marketing <ul><li>Task: create position and marketing plan for dental clinic, additional brand creation for new branch </li></ul><ul><li>What I have done within the project : </li></ul><ul><ul><li>Marketing strategy and plan creation for two brands </li></ul></ul><ul><ul><li>Positioning of two brands </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Two brands oriented on two different market segments with unique position s and marketing plan for 2012 </li></ul></ul>Year 201 1-2012
  • 7. Marketing tactics <ul><li>Website creation </li></ul><ul><li>Copywriting </li></ul><ul><li>Internet marketing </li></ul><ul><li>SEO </li></ul><ul><li>Marketing consulting </li></ul><ul><li>Marketing effectiveness analysis </li></ul>
  • 8. Marketing tactics <ul><li>Client: leading veterinary clinic in Klaipeda (Lithuania) </li></ul><ul><li>Analytics: </li></ul><ul><ul><li>Marketing activity and instrument analysis (every quarter). </li></ul></ul><ul><ul><li>Introduction of new „EKOVET“ brand from March 2011 </li></ul></ul><ul><ul><li>Search for advertisement possibilities, negotiations with advertisement providers, advertisement instruments evaluation </li></ul></ul><ul><li>Internet marketing </li></ul><ul><ul><li>Administration of website s , new website creation ; </li></ul></ul><ul><ul><li>SEO optimization (in Google Top 10 by all the relevant keywords ) ; </li></ul></ul><ul><ul><li>SMO – social media accounts administration </li></ul></ul><ul><ul><li>SEM – Google Adwords management, contextual advertisement. </li></ul></ul><ul><ul><li>Creation of conception, design and content for newsletter , banners </li></ul></ul><ul><li>PR </li></ul><ul><ul><li>Organization of a number of advertisement campaigns , articles </li></ul></ul>
  • 9. Marketing tactics <ul><li>Client: chain of veterinary clinic s in Vilnius (Lithuania) </li></ul><ul><li>Analytics: </li></ul><ul><ul><li>Marketing activity and instrument analysis (every quarter) </li></ul></ul><ul><ul><li>Database of all Vilnius region nursery creation, loyalty program introduction </li></ul></ul><ul><ul><li>Follow-up strategy implementation. </li></ul></ul><ul><li>Internet Marketing </li></ul><ul><ul><li>Administration of www.veterinaras.com website; creation of advertisement banners; </li></ul></ul><ul><ul><li>SEO optimization (in Google Top 10 by all the relevant keywords); </li></ul></ul><ul><ul><li>SMO – attraction of target audience from social media; </li></ul></ul><ul><ul><li>SEM – Google Adwords management, contextual advertisement. </li></ul></ul><ul><ul><li>Internet advertisement campaigns management for veterinary products. </li></ul></ul>
  • 10. Marketing tactics <ul><li>Client: luxury security company in London </li></ul><ul><li>New website creation: </li></ul><ul><ul><li>Web analysis, </li></ul></ul><ul><ul><li>Conception for website, </li></ul></ul><ul><ul><li>Programming and designing </li></ul></ul><ul><ul><li>Copywriting, </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><li>Marketing consulting </li></ul>
  • 11. Marketing tactics <ul><li>Client: house projection company in Klaipeda (Lithuania) </li></ul><ul><li>Marketing activities: </li></ul><ul><ul><li>Creation of a website for subsidiary, specializing in passive house projecting </li></ul></ul><ul><ul><ul><li>Designing </li></ul></ul></ul><ul><ul><ul><li>Programming </li></ul></ul></ul><ul><ul><ul><li>Copywriting </li></ul></ul></ul><ul><ul><ul><li>SEO </li></ul></ul></ul><ul><ul><ul><li>Advertising </li></ul></ul></ul><ul><ul><li>Direct marketing: business letters campaign </li></ul></ul><ul><ul><li>Search for advertisement possibilities, negotiations with advertisement providers, advertisement instruments evaluation </li></ul></ul><ul><ul><li>Preparation for construction fair </li></ul></ul><ul><ul><li>Marketing consulting </li></ul></ul>
  • 12. Marketing tactics <ul><li>Client: bookkeeping company in Kaunas (Lithuania) </li></ul><ul><li>New website creation: </li></ul><ul><ul><li>Web analysis, </li></ul></ul><ul><ul><li>Conception for website, </li></ul></ul><ul><ul><li>Programming and designing </li></ul></ul><ul><ul><li>Copywriting, </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><li>Marketing activities: </li></ul><ul><ul><li>SEM , </li></ul></ul><ul><ul><li>Follow-up strategy, </li></ul></ul><ul><ul><li>Personal business letters’ campaign, </li></ul></ul><ul><ul><li>Telemarketing strategy </li></ul></ul>
  • 13. Marketing tactics <ul><li>Clients: construction mediator in Klaipeda (Lithuania) </li></ul><ul><li>New website creation: </li></ul><ul><ul><li>Web analysis, </li></ul></ul><ul><ul><li>Conception for website, </li></ul></ul><ul><ul><li>Programming and designing, </li></ul></ul><ul><ul><li>Copywriting, </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Website administration </li></ul></ul><ul><li>Brand brochure creation </li></ul>
  • 14. Marketing tactics <ul><li>Clients: rehabilitation centre in Klaipeda (Lithuania) </li></ul><ul><li>New website creation: </li></ul><ul><ul><li>Web analysis, </li></ul></ul><ul><ul><li>Conception for website, </li></ul></ul><ul><ul><li>Programming and designing </li></ul></ul><ul><ul><li>Copywriting, </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><li>Re - branding consulting </li></ul>
  • 15. Marketing tactics <ul><li>Clients: bookkeeping company & commercial archaeology companies in Klaipeda, medieval furniture manufacturer in Taurage (Lithuania) </li></ul><ul><li>Marketing activities: </li></ul><ul><ul><li>Copywriting </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Marketing consulting </li></ul></ul><ul><ul><li>Google Adwords administration </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>Archaeology company have won 45 000 EUR project </li></ul></ul><ul><ul><li>Bookkeeping company have increased sales by 15% </li></ul></ul><ul><ul><li>Furniture manufacturer website visits increased by 75% </li></ul></ul>
  • 16. Sergej Shevchenko +46 765 941704 [email_address] Marketing strategy Marketing plan Marketing tactics: Marketing analysis Internet marketing Direct marketing Marketing consulting

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