Het nieuwe kamperen       Mini symposium      27 september 2012
Whirlpool EMEAStrategy and Vision
AGENDA   Who We Are   Whirlpool Europe Strategy   Whirlpool Nederland project markt                                    ...
World Leader in Domestic Appliances                       WHIRLPOOL CORPORATION                                           ...
Whirlpool Corporation TodayThe world’s leading manufacturer and marketer of major home appliancesProducts: Full line of ma...
Whirlpool History    1911 - 1948           1948 - 1980                                               1980s         1990sSi...
Whirlpool Europe5 Market Operations Consolidating 34 markets14 Production sites3 Tech centers out of 11N 1 brand in Eu...
Our European Position Originates from a Steady Pace of Growth                                                             ...
Whirlpool Europe Strategy              Strictly Confidential – Not to be copied or distributed
2010 – 2014 – Purpose, Vision, Mission   PURPOSE                  VISION                                           MISSION...
Four Pillars to Meet Our Strategy       A recognized winning and admired organization       Beyond industry boundaries    ...
2009 WER                                                          STRATEGY REVIEW                                         ...
INNOVATE Everywhere          Innovations are the lifeblood of our brands          Global technology leverage          I...
INNOVATE Everywhere TODAY‟S INNOVATION                             TOMORROW‟S INNOVATION                                  ...
Initiatives Recognized by Institutions               Industria 2015                                                       ...
July 28 2009               WhirlpoolStrictly Confidential – Not to be copied or distributed
A Well Balanced Brand Portfolio the Most Focused in EMEASuper Premium        >150%     Premium        125%         Mass   ...
KITCHENAID : Brand History & Key Dates       First home Mixer Launch                                            1919      ...
2009 WER                                                          STRATEGY REVIEW                                         ...
Whirlpool EMEA - Where We Manufacture                       Norrköping, Sweden:                        B-I Microwave ovens...
The Global Platform with Local FlexibilityWhirlpool with 3 of Europe‟s 7 largest factories with a total of 14  • 48% of Fo...
2009 WER                                                          STRATEGY REVIEW                         WhirlpoolStrictl...
WhirlpoolTrade & Market Growth Partnering with the winners in Retail & Kitchen industry Dedicated capabilities:  • Sales...
Whirlpool Nederland BV                         Strictly Confidential – Not to be copied or distributed
Organisatie•       Whirlpool Nederland BV is formeel importeur van Kitchen Aid, Bauknecht, whirlpool en Ignis•       Aanta...
Logistiek•   Nieuwbouw 2009, 45.000M2•   Oud-gastel (R‟daal)•   Volledige benelux belevering•   Aanlevering per spoor moge...
Ledenvergadering                                        Vereniging                                       Comfortabel      ...
Strictly Confidential – Not to be copied or distributed
Strictly Confidential – Not to be copied or distributed
FIVE YEAR GOALS 2010 - 2015         Marktleider in het inbouwsegment         Beste kwaliteit in de markt in elke product c...
Whirlpool Partnership with Trade- We Have Strong Aspirations   2010                                                       ...
ONZE DOELGROEPEN Silvia        Ela         Sophie    Anne                               Agata                             ...
Whirlpool Ontzorgingsconcept: We Care Pro- volledige ontzorging tot 20 jaar- vaste bezoektijden van onze monteur- training...
Never out of stock- Speciale range apparaten gegarandeerd altijd op voorraad,  herkenbaar aan het logo ‘Never out of stock...
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Patrick Nolsen - Whirlpool presentatie

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Patrick Nolsen - Whirlpool presentatie

  1. 1. Het nieuwe kamperen Mini symposium 27 september 2012
  2. 2. Whirlpool EMEAStrategy and Vision
  3. 3. AGENDA Who We Are Whirlpool Europe Strategy Whirlpool Nederland project markt Strictly Confidential – Not to be copied or distributed
  4. 4. World Leader in Domestic Appliances WHIRLPOOL CORPORATION ‚At Home„ in overOperates in 130 60% bigger than 100 years specialist 200,000,000 countries nearest competitor in Home Appliances households worldwide Every second, a customer chooses one of our branded products Strictly Confidential – Not to be copied or distributed
  5. 5. Whirlpool Corporation TodayThe world’s leading manufacturer and marketer of major home appliancesProducts: Full line of major home appliances2010 sales: $18.4 billion2010 net earnings: $ 619 million2010 units shipped: 54,000,000Manufacturing: 13 countries in 4 continentsMarketing: 130 countriesEmployees: approximately 71,000 worldwideBrands: Compelling portfolio of consumer preferred brands Strictly Confidential – Not to be copied or distributed
  6. 6. Whirlpool History 1911 - 1948 1948 - 1980 1980s 1990sSingle Product, Single Multi-Product and Multi-Brand, Globalization Customer, Whirlpool Brand International Expansion No Brand Strictly Confidential – Not to be copied or distributed
  7. 7. Whirlpool Europe5 Market Operations Consolidating 34 markets14 Production sites3 Tech centers out of 11N 1 brand in EuropeApproximately 2,6 billion € in revenues14,000 employeesLEADING BRANDS: Strictly Confidential – Not to be copied or distributed
  8. 8. Our European Position Originates from a Steady Pace of Growth Joint Venture with Philips First manufacturer in “Eastern Europe” Launch of European “Fantastic World” advertising Whirlpool : Best sold brand across Europe Polar acquisition (Poland) Acquisition Maytag 2005 KitchenAid MDA 2006 Launch 2007 JV Elica 2008 Strictly Confidential – Not to be copied or distributed
  9. 9. Whirlpool Europe Strategy Strictly Confidential – Not to be copied or distributed
  10. 10. 2010 – 2014 – Purpose, Vision, Mission PURPOSE VISION MISSION Why? Where? What? Best consumer “Every Loyal products Home, Customers company Everywhere” for Life Strictly Confidential – Not to be copied or distributed
  11. 11. Four Pillars to Meet Our Strategy A recognized winning and admired organization Beyond industry boundaries Strictly Confidential – Not to be copied or distributed
  12. 12. 2009 WER STRATEGY REVIEW July 28 2009 WhirlpoolStrictly Confidential – Not to be copied or distributed
  13. 13. INNOVATE Everywhere  Innovations are the lifeblood of our brands  Global technology leverage  Innovation definition at Whirlpool:  Unique and compelling solutions valued by our customers and aligned to our brands  Create competitive advantage and/or is a part of our sustainable migration path  Create differentiated Shareholder value Strong & Constant Growth of innovation revenues 23% (€M and % of Net 17% Sales) 14% 6TH SENSE Induction hob VBL Cooling Range iXelium Hob 12% City Collection6TH SENSE Colours Washer 554 500 6% 400 326 3% 170 Max 100 86 Green Generation 6TH SENSE Glamour Oven 6TH SENSE Dryer 5l Dishwasher 2004 2005 2006 2007 2008 2009 Strictly Confidential – Not to be copied or distributed
  14. 14. INNOVATE Everywhere TODAY‟S INNOVATION TOMORROW‟S INNOVATION FUTURE EXPLORATION Top Loader with ZEN technology • The quietest top loader on the market thanks to unique ZEN technology: H2O Induction • Best care for your fabrics with the quietest washing and spinning. • Water Saving up to 300 ltr x yr • Energy Saving 200Kwh x yr 0°C Compartment • Patented • Fish and meat stored around 0°C Induction Oven preserve their nutritional values, Fireplace their freshness and their color and • Energy consumption (40 to 50%) taste for longer. • Time saving 25% vs traditional 6lt Green Generation Dishwasher • Only consumes 6 lt of water in the Normative Program (Eco program) • Ensured water purity thanks to filtration and automatic water drain after expiration date SmartClean Oven • Cavity and inner door surface stay shiny and flawless over time Fresh Connect • Easy to clean by using only water • up to 350€ saving per year and natural detergent (no need of chemicals) Strictly Confidential – Not to be copied or distributed
  15. 15. Initiatives Recognized by Institutions Industria 2015 Gran Prix de Confindustria premio all‟innovazione l’Innovation – Foire de Paris Strong leadership in eco- conception management Strictly Confidential – Not to be copied or distributed
  16. 16. July 28 2009 WhirlpoolStrictly Confidential – Not to be copied or distributed
  17. 17. A Well Balanced Brand Portfolio the Most Focused in EMEASuper Premium >150% Premium 125% Mass 100% Value 90% Selected Markets EMEA Strictly Confidential – Not to be copied or distributed
  18. 18. KITCHENAID : Brand History & Key Dates First home Mixer Launch 1919 & Trademark Registration KD10 home dishwasher 1949 Whirlpool Corporation acquire KitchenAid 1986 1994 Belgium SDA European Headquarter KitchenAid 1999 Launch of Blenders 2003 Launch of Artisan Range 2007 Launch of Majors 2009 Brand 90th Anniversary Strictly Confidential – Not to be copied or distributed
  19. 19. 2009 WER STRATEGY REVIEW July 28 2009 WhirlpoolStrictly Confidential – Not to be copied or distributed
  20. 20. Whirlpool EMEA - Where We Manufacture Norrköping, Sweden: B-I Microwave ovens Schondorf, Germany: Front loaders Amiens, France: Dryers Wroclaw, Poland: refrigerators, dishwashers, B/I hobs and ovens Cassinetta, Italy:Refrigerators, B/I ovens and hobs, Poprad, Slovakia: Special machinery Top and front loaders moulds and dies Trento, Italy: B/I and freestanding refrigerators and upright freezers Siena, Italy Chest freezers Isithebe, South Africa: Naples, Italy: Refrigerators and freezers Front loaders Strictly Confidential – Not to be copied or distributed
  21. 21. The Global Platform with Local FlexibilityWhirlpool with 3 of Europe‟s 7 largest factories with a total of 14 • 48% of Footprint migrated to Low Cost CountriesGlobal Product Development – 2500 Engineers ca. 500 dedicated to BI • 2 Technology Centers – Cooking Based in Europe (Italy) • 2 Global Design Centers – European GCD based in ItalyBest-in-class technology, quality and costs with Design Expertise Quality is the Core of our Footprint Investments Strictly Confidential – Not to be copied or distributed
  22. 22. 2009 WER STRATEGY REVIEW WhirlpoolStrictly Confidential – Not to be copied or distributed
  23. 23. WhirlpoolTrade & Market Growth Partnering with the winners in Retail & Kitchen industry Dedicated capabilities: • Sales & Marketing Central and Local Teams • Order-to-delivery systems centered on full commission availability and delivery Source: Central Ceced Sell-In Strictly Confidential – Not to be copied or distributed
  24. 24. Whirlpool Nederland BV Strictly Confidential – Not to be copied or distributed
  25. 25. Organisatie• Whirlpool Nederland BV is formeel importeur van Kitchen Aid, Bauknecht, whirlpool en Ignis• Aantal medewerkers 149• Activiteiten vanuit Breda: • Sales • Marketing • Service • Finance • Debiteuren administratie Strictly Confidential – Not to be copied or distributed
  26. 26. Logistiek• Nieuwbouw 2009, 45.000M2• Oud-gastel (R‟daal)• Volledige benelux belevering• Aanlevering per spoor mogelijk• In-out slag >1.000.000 eenheden per jaar• Voorraad +/- 100.000 stuksMarktpositie NL:• Inbouw >25%• Vrijstaand >12% Strictly Confidential – Not to be copied or distributed
  27. 27. Ledenvergadering Vereniging Comfortabel Wonen Patrick Nolsen Sales Manager Project MarketWHIRLPOOL EMEA  CONFIDENTIAL
  28. 28. Strictly Confidential – Not to be copied or distributed
  29. 29. Strictly Confidential – Not to be copied or distributed
  30. 30. FIVE YEAR GOALS 2010 - 2015 Marktleider in het inbouwsegment Beste kwaliteit in de markt in elke product categorie Leadership Innovatie Strictly Confidential – Not to be copied or distributed
  31. 31. Whirlpool Partnership with Trade- We Have Strong Aspirations 2010 2014 Speed & Innovation, Leadership, Strategic Partnership Strictly Confidential – Not to be copied or distributed
  32. 32. ONZE DOELGROEPEN Silvia Ela Sophie Anne Agata Angela Petra Kirsten Els Elisa Fabrice Home Practical Progressive Life Achiever Life Balancer Passionate GourmetBudget segment: Basis segment: Premium segment: Top segment:- Eenvoudige uitstraling - Voor elk wat wils - Duits merk - High end- Selectieve distributie - Internationaal merk en - Design - Zeer luxe uitstraling internationale aanwezigheid - Veel functiemogelijkheden - Oneindige mogelijkheden - Eenvoudig in gebruik - Uitgebreide bedieningsopties - Brede range - Volop combinatiemogelijk- - Goede prijs/kwaliteits- heden verhouding Strictly Confidential – Not to be copied or distributed
  33. 33. Whirlpool Ontzorgingsconcept: We Care Pro- volledige ontzorging tot 20 jaar- vaste bezoektijden van onze monteur- training van uw technische dienst- uitgekiende onderdelenpakket op locatie Strictly Confidential – Not to be copied or distributed
  34. 34. Never out of stock- Speciale range apparaten gegarandeerd altijd op voorraad, herkenbaar aan het logo ‘Never out of stock’- U bent ervan verzekerd dat u altijd dezelfde apparaten kunt toepassen- U weet zeker dat deze apparaten altijd per direct leverbaar zijn Strictly Confidential – Not to be copied or distributed

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