On October 23rd, 2014, we updated our
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Quick Facts • About 1/3 of kids in the USA have access to a tablet device (and that is growing daily) • In homes where an iPad is present, 90% of parents allow use • Kids use tablets at least weekly, if not daily • 100 million tablets in circulation by year end, and this will be doubling in the next two years Sources: Futuresource Consul/ng (2012), PlayScience (2011)
How often kids use touch devices (That their parents know about!) 24% 1 to 3 Times/Week 40% 4 to 6 Times/Week 36% Every day 60% report use 4 or more times a week (This is only going to increase!)
Kids are downloading apps 29% Yes 71% No Almost 30% of parents allowed kids to download apps on their own.
What kids do on touch devices 98% 76% 79% 63% 47% Play games Read or listen to Look at pictures Watch videos Look at websites stories 63% reported their 4-8 year-olds reads or listens to stories on touch deices.
eBook Adoption for Kids
How do parentsdefine“educational”in apps?
Interactive educationalcontent is important for 83% of parents
Educational factors for parents 81% 74% 73% 66% Problem solving skills Encourage crea/vity Teach topics in a Focused on speciﬁc subject area skills This is a non-traditional view of Education, focusing on 21st century skills.
What features are least important to parents 29% 25% 22% 18% 18% 4% Mul/ple choice Tests or Accredited by Relate to Endorsed by No games / ques/ons assessments teachers current lesson schools entertainment plans Educational apps can have games (Parents OK’d) Test and endorsements are not necessary
What do parents want to know? Know their child’s reading level 84% Know the reading fundamentals children 81% should be mastering at their age Equipped to assess child’s reading 74% progress Important for apps to measure it outside 70% of the classroom Even knowing & having access to kids reading level, 70% of parents think it is important for an app to measure it.
Kids’ E-BookBest Practices
Context is Key Solo Reading Co-‐Reading Bed/me Reading
What Parents are looking for in e-books for their kids Re-‐read/play-‐ Interac/vity Customiza/on ability • Integrated into • Based on child’s • Ac/vi/es (games, story age/development coloring pages, • Educa/onal is ideal • Creates music, etc.) adds empowerment and value ownership • Extends experience (and therefore value)
E-Book Design “Need-to-Knows” Iconography “In-‐Story” Interac/vity Use universally recognized symbols This type of interac/vity for your eBook app icons and occurs during the story and consider adding text to make it makes the story come to easier for parents to iden/fy them. life. It asks the child to par/cipate in the story narra/ve or gives the child the opportunity to watch Story Narra/on the story narra/ve unfold Producing diﬀerent voices for the through anima/ons. characters increases their child’s engagement and interest in the story and improves their story comprehension. When there is Visual Appeal only one voice telling the story, Kids are drawn to app parents thought it might be hard experiences with strong for their child to tell who is visual appeal. This talking. includes rich, bright colors and detailed anima/ons.
E-Book Navigation “Need-to-Knows” Text Highligh/ng Interruptability eBooks for younger kids should Kids (and parents) want to be in control of the have text highligh/ng to help naviga/on experience, which means that they have their child follow along with the to be able to move forward in the story when they story. The -‐by-‐ want to. Otherwise, frustra/on ensues…. approach to highligh/ng is ideal. Moving through the Story: Tap vs. Swipe Menu & Ac/vity Accessibility Younger children and children with less experience E-‐book apps should be designed on touch devices prefer to tap to turn the page, and with an easily accessible menu beneﬁt from the extra guidance of a “next” arrow. that includes the index, key Older and more experienced users, however, ac/vi/es, and main seeng mature into “swipers.” op/ons. Access should be Parents want a seengs op/on that permits them to afained through a one-‐step turn the tap/swipe feature on and oﬀ. In many process that doesn’t require current eBook apps, this can take the form of a users to leave the current Young Reader (YR) seeng, with the YR mode screen. Users should also have providing arrows to tap. Addi/onally, parents want the ability to jump to any page in the ability to navigate both forward and backward the eBook. in the story.
Plus, thinking about kid-‐speciﬁc: • Mechanics • GUI • Instruc/ons/Hints • “Leveling” • Curriculum Integra/on • And so on….
Thank You! Let’s Play! J. Alison Bryant firstname.lastname@example.org www.playsciencelab.com Sign up for LabNotes @ playsciencelab.com/labnotes/