PlayScience - Families and eBooks - Digitial Book World Webcast
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PlayScience - Families and eBooks - Digitial Book World Webcast Presentation Transcript

  • 1. J. Alison Bryant, Ph.D.
  • 2. Kids &Tablets Today
  • 3. Quick Facts •  About 1/3 of kids in the USA have access to a tablet device (and that is growing daily) •  In homes where an iPad is present, 90% of parents allow use •  Kids use tablets at least weekly, if not daily •  100 million tablets in circulation by year end, and this will be doubling in the next two years Sources:  Futuresource  Consul/ng  (2012),  PlayScience  (2011)  
  • 4. How often kids use touch devices (That their parents know about!) 24%   1  to  3  Times/Week   40%   4  to  6  Times/Week   36%   Every  day  60% report use 4 or more times a week (This is only going to increase!)
  • 5. Kids are downloading apps 29%   Yes   71%   No  Almost 30% of parents allowed kids to download apps on their own.
  • 6. Kids &E-Reading
  • 7. What kids do on touch devices 98%   76%   79%   63%   47%   Play  games   Read  or  listen  to   Look  at  pictures   Watch  videos   Look  at  websites   stories  63% reported their 4-8 year-olds reads or listens to stories on touch deices.
  • 8. eBook Adoption for Kids
  • 9. How do parentsdefine“educational”in apps?
  • 10. Interactive educationalcontent is important for 83% of parents
  • 11. Educational factors for parents 81%   74%   73%   66%  Problem  solving  skills   Encourage  crea/vity   Teach  topics  in  a   Focused  on  specific   subject  area   skills   This is a non-traditional view of Education, focusing on 21st century skills.
  • 12. What features are least important to parents 29%   25%   22%   18%   18%   4%  Mul/ple  choice   Tests  or   Accredited  by   Relate  to   Endorsed  by   No  games  /   ques/ons   assessments   teachers   current  lesson   schools   entertainment   plans   Educational apps can have games (Parents OK’d) Test and endorsements are not necessary
  • 13. What do parents want to know? Know  their  child’s  reading  level   84%  Know  the  reading  fundamentals  children   81%   should  be  mastering  at  their  age   Equipped  to  assess  child’s  reading   74%   progress  Important  for  apps  to  measure  it  outside   70%   of  the  classroom   Even knowing & having access to kids reading level, 70% of parents think it is important for an app to measure it.
  • 14. Kids’ E-BookBest Practices
  • 15. Context is Key Solo  Reading   Co-­‐Reading   Bed/me     Reading  
  • 16. What Parents are looking for in e-books for their kids Re-­‐read/play-­‐ Interac/vity   Customiza/on   ability  •  Integrated  into   •  Based  on  child’s   •  Ac/vi/es  (games,   story   age/development     coloring  pages,  •  Educa/onal  is  ideal   •  Creates   music,  etc.)  adds   empowerment  and   value   ownership   •  Extends  experience   (and  therefore   value)  
  • 17. E-Book Design “Need-to-Knows” Iconography   “In-­‐Story”  Interac/vity     Use  universally  recognized  symbols   This  type  of  interac/vity   for  your  eBook  app  icons  and   occurs  during  the  story  and   consider  adding  text  to  make  it   makes  the  story  come  to   easier  for  parents  to  iden/fy  them.     life.  It  asks  the  child  to   par/cipate  in  the  story   narra/ve  or  gives  the  child   the  opportunity  to  watch   Story  Narra/on   the  story  narra/ve  unfold   Producing  different  voices  for  the   through  anima/ons.   characters  increases  their  child’s   engagement  and  interest  in  the   story  and  improves  their  story   comprehension.  When  there  is   Visual  Appeal   only  one  voice  telling  the  story,   Kids  are  drawn  to  app   parents  thought  it  might  be  hard   experiences  with  strong   for  their  child  to  tell  who  is   visual  appeal.  This   talking.   includes  rich,  bright  colors   and  detailed  anima/ons.  
  • 18. E-Book Navigation “Need-to-Knows” Text  Highligh/ng     Interruptability   eBooks  for  younger  kids  should   Kids  (and  parents)  want  to  be  in  control  of  the   have  text  highligh/ng  to  help   naviga/on  experience,  which  means  that  they  have   their  child  follow  along  with  the   to  be  able  to  move  forward  in  the  story  when  they   story.  The   -­‐by-­‐ want  to.  Otherwise,  frustra/on  ensues….   approach  to  highligh/ng  is  ideal.   Moving  through  the  Story:  Tap  vs.  Swipe   Menu  &  Ac/vity  Accessibility   Younger  children  and  children  with  less  experience   E-­‐book  apps  should  be  designed   on  touch  devices  prefer  to  tap  to  turn  the  page,  and   with  an  easily  accessible  menu   benefit  from  the  extra  guidance  of  a  “next”  arrow.   that  includes  the  index,  key   Older  and  more  experienced  users,  however,   ac/vi/es,  and  main  seeng   mature  into  “swipers.”     op/ons.    Access  should  be     Parents  want  a  seengs  op/on  that  permits  them  to   afained  through  a  one-­‐step   turn  the  tap/swipe  feature  on  and  off.  In  many   process  that  doesn’t  require   current  eBook  apps,  this  can  take  the  form  of  a   users  to  leave  the  current   Young  Reader  (YR)  seeng,  with  the  YR  mode   screen.  Users  should  also  have   providing  arrows  to  tap.  Addi/onally,  parents  want   the  ability  to  jump  to  any  page  in   the  ability  to  navigate  both  forward  and  backward   the  eBook.   in  the  story.    
  • 19. Plus,  thinking  about  kid-­‐specific:   •  Mechanics   •  GUI   •  Instruc/ons/Hints   •  “Leveling”   •  Curriculum  Integra/on   •  And  so  on….    
  • 20. Thank You! Let’s  Play!     J.  Alison  Bryant  alison@playsciencelab.com   www.playsciencelab.com     Sign  up  for  LabNotes  @  playsciencelab.com/labnotes/