Blogging Basics  Connect & Engage with your Customers – <br />                                                            ...
What is a Blog?!?<br />
A Blog is:<br /> noun ˈblȯg, ˈbläg<br />Definition of BLOG<br />: a website that contains an online personal journal with...
Before You Begin…<br />
Some Things to Think About<br /><ul><li>Purpose of your blog
Why are you writing?
Who is your audience?
Show your personality.
A blog can establish you or your company as an ‘expert’.</li></li></ul><li>Setting Up Your Blog<br />
Hosted vs. Free<br />-A hosted blog is simply a blog on your website<br /><ul><li>MPL</li></ul>-A free blog is hosted by t...
Wordpress
Typepad</li></ul>RSS – Really Simple Syndication<br />
Blog Content<br />
General Blog Writing Tips<br /><ul><li>Catchy Title to draw in a reader
Put your main point at the         top
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MPL's Tech Connect: Blogging Basics

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MPL's Tech Connect: Blogging Basics

  1. 1. Blogging Basics Connect & Engage with your Customers – <br /> MPL’s Tech Connect!!<br />
  2. 2. What is a Blog?!?<br />
  3. 3. A Blog is:<br /> noun ˈblȯg, ˈbläg<br />Definition of BLOG<br />: a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site<br />Info/Photo Blog<br />Personal Blog<br />Business Blog<br />Basic parts of a blog post<br />
  4. 4. Before You Begin…<br />
  5. 5. Some Things to Think About<br /><ul><li>Purpose of your blog
  6. 6. Why are you writing?
  7. 7. Who is your audience?
  8. 8. Show your personality.
  9. 9. A blog can establish you or your company as an ‘expert’.</li></li></ul><li>Setting Up Your Blog<br />
  10. 10. Hosted vs. Free<br />-A hosted blog is simply a blog on your website<br /><ul><li>MPL</li></ul>-A free blog is hosted by the free site.<br /><ul><li>Blogger
  11. 11. Wordpress
  12. 12. Typepad</li></ul>RSS – Really Simple Syndication<br />
  13. 13. Blog Content<br />
  14. 14. General Blog Writing Tips<br /><ul><li>Catchy Title to draw in a reader
  15. 15. Put your main point at the top
  16. 16. Use clear, concise language
  17. 17. Keep it Short
  18. 18. SEO
  19. 19. Call to Action
  20. 20. Comments</li></li></ul><li>Formatting Your Blog Posts<br />Formatting<br /><ul><li>“Chunks of Content”
  21. 21. Paragraph Titles
  22. 22. Bullet Points</li></ul>Adding Images<br /><ul><li>A picture is worth a thousand words….
  23. 23. “Creative Commons” is your friend…</li></li></ul><li>How Do You Start? …or, How Do You Keep Writing?<br />Content Calendars / Posting Schedules<br />
  24. 24. How Do You Start?<br />…or, How Do You Keep Writing?<br /><ul><li>Categories/Types of Posts
  25. 25. Idea Lists within
  26. 26. Series of Posts
  27. 27. Add to your calendar
  28. 28. Contests
  29. 29. Read OTHER blogs</li></li></ul><li>Blog Promotion<br />
  30. 30. Your blog is “out there”…. <br />Now what do you do?<br />Make it easy to subscribe<br /><ul><li>Feedburner</li></ul>Add your URL to EVERYTHING!<br />List your blogonpromotionalsites<br />Comment on other Blogs<br />Extra Credit: Link your blog to your Facebook Business Page<br />
  31. 31. Mancos Public Library’s <br />Tech Connect Series<br />“Helping Small Businesses & Non-Profits Connect with their Customers”<br />Blogging Basics<br />Victoria Petersen<br />MPL Technology Manager<br />Next Month: Buzztown is Back!!<br />
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