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MPL's Tech Connect: Blogging Basics

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Transcript

  • 1. Blogging Basics Connect & Engage with your Customers –
    MPL’s Tech Connect!!
  • 2. What is a Blog?!?
  • 3. A Blog is:
     noun ˈblȯg, ˈbläg
    Definition of BLOG
    : a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site
    Info/Photo Blog
    Personal Blog
    Business Blog
    Basic parts of a blog post
  • 4. Before You Begin…
  • 5. Some Things to Think About
    • Purpose of your blog
    • 6. Why are you writing?
    • 7. Who is your audience?
    • 8. Show your personality.
    • 9. A blog can establish you or your company as an ‘expert’.
  • Setting Up Your Blog
  • 10. Hosted vs. Free
    -A hosted blog is simply a blog on your website
    • MPL
    -A free blog is hosted by the free site.
    RSS – Really Simple Syndication
  • 13. Blog Content
  • 14. General Blog Writing Tips
    • Catchy Title to draw in a reader
    • 15. Put your main point at the top
    • 16. Use clear, concise language
    • 17. Keep it Short
    • 18. SEO
    • 19. Call to Action
    • 20. Comments
  • Formatting Your Blog Posts
    Formatting
    • “Chunks of Content”
    • 21. Paragraph Titles
    • 22. Bullet Points
    Adding Images
    • A picture is worth a thousand words….
    • 23. “Creative Commons” is your friend…
  • How Do You Start? …or, How Do You Keep Writing?
    Content Calendars / Posting Schedules
  • 24. How Do You Start?
    …or, How Do You Keep Writing?
    • Categories/Types of Posts
    • 25. Idea Lists within
    • 26. Series of Posts
    • 27. Add to your calendar
    • 28. Contests
    • 29. Read OTHER blogs
  • Blog Promotion
  • 30. Your blog is “out there”….
    Now what do you do?
    Make it easy to subscribe
    • Feedburner
    Add your URL to EVERYTHING!
    List your blogonpromotionalsites
    Comment on other Blogs
    Extra Credit: Link your blog to your Facebook Business Page
  • 31. Mancos Public Library’s
    Tech Connect Series
    “Helping Small Businesses & Non-Profits Connect with their Customers”
    Blogging Basics
    Victoria Petersen
    MPL Technology Manager
    Next Month: Buzztown is Back!!