MPL's Tech Connect: Blogging Basics

Blogging Basics Connect & Engage with your Customers –
MPL’s Tech Connect!!

What is a Blog?!?

A Blog is:
noun ˈblȯg, ˈbläg
Definition of BLOG
: a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site
Info/Photo Blog
Personal Blog
Business Blog
Basic parts of a blog post

Before You Begin…

Some Things to Think About
Purpose of your blog
Why are you writing?
Who is your audience?
Show your personality.
A blog can establish you or your company as an ‘expert’.

Setting Up Your Blog

Hosted vs. Free
-A hosted blog is simply a blog on your website
MPL
-A free blog is hosted by the free site.
Blogger
Wordpress
Typepad
RSS – Really Simple Syndication

Blog Content

General Blog Writing Tips
Catchy Title to draw in a reader
Put your main point at the top
Use clear, concise language
Keep it Short
SEO
Call to Action
Comments

Formatting Your Blog Posts
Formatting
“Chunks of Content”
Paragraph Titles
Bullet Points
Adding Images
A picture is worth a thousand words….
“Creative Commons” is your friend…

How Do You Start? …or, How Do You Keep Writing?
Content Calendars / Posting Schedules

How Do You Start?
…or, How Do You Keep Writing?
Categories/Types of Posts
Idea Lists within
Series of Posts
Add to your calendar
Contests
Read OTHER blogs

Blog Promotion

Your blog is “out there”….
Now what do you do?
Make it easy to subscribe
Feedburner
Add your URL to EVERYTHING!
List your blogonpromotionalsites
Comment on other Blogs
Extra Credit: Link your blog to your Facebook Business Page

Mancos Public Library’s
Tech Connect Series
“Helping Small Businesses & Non-Profits Connect with their Customers”
Blogging Basics
Victoria Petersen
MPL Technology Manager
Next Month: Buzztown is Back!!

MPL's Tech Connect: Blogging Basics

by Victoria Petersen on Jan 19, 2011

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MPL’s Tech Connect: Blogging Basics — Presentation Transcript