Managing Your Online Presence 2010.12

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Presentation by Back Alley Concepts for MPL's Brown Bag Tech Series, 2010.12

Presentation by Back Alley Concepts for MPL's Brown Bag Tech Series, 2010.12

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  • 1. Managing your Online Presence
    Back Alley Concepts
    135 Bauer Ave
    Mancos, CO 81328
    backalleyconcepts.com
    Perry D. Lewis
  • 2. Managing your Online Presence
    Take control of your Online Presence
    Information is already online
    Manta, Yelp, ZoomInfo
    Claim your listing
    Some may have basic information already
    Update with latest contact information
    Address
    Phone
    Internet Presence
    Website, LinkedIn, Facebook, Twitter
  • 3. Managing your Online Presence
    Establish your Google identity
    Shows up in searches
    Create Google profile
    Yahoo, Bing, Ask, AltaVista
    Create Profiles
  • 4. Managing your Online Presence
    Sold! Buy your name
    Website
    Blog
    Social Networking sites
  • 5. Managing your Online Presence
    Social Media sites
    LinkedIn
    LinkedIn is a professional network with over 65 million members
    Facebook
    Fact or Fiction – Facebook is Social Media
    TBD
    Twitter
    Are you a Tweeter?
    Flicker
    Picture sharing site
  • 6. Managing your Online Presence
    Parking your Profile
    LinkedIn and Flicker allow unique url’s flicker.com/Perrydlewis
    Builds upon your SEO rankings
    You Don’t have to be active to benefit, but it helps
  • 7. Managing your Online Presence
    Engage the voices
    Leave comments on blogs
    Write articles (establish your authority)
    Guest blog
  • 8. Managing your Online Presence
    All Roads lead Home
    Company or personal website
    Brick and Mortar for your Internet presence
    Blog
    Marketing and PR
    Technical Support links
    Link social networking sites on your website
    Central distribution of information
  • 9. Managing your Online Presence
    Be careful what you post
    Personal and business are becoming more and more blurred.
    It’s forever out there to bite you in the butt
    Good News! There are ways to help “push” down bad or slanderous comments.