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Editor's Notes
- PLATFORM is: The only major animation festival in the United States A meeting place for animation professionals, artists, students, and public The only multi-platform animation event in the world The first PLATFORM took place in June 2007 in Portland, Oregon: 2,000 films were entered 8,000 tickets sold More than 800 pass holders from 15 countries 44 accredited press The next PLATFORM will be in June 2009
- Portland was chosen because it is: A beautiful city with a vibrant arts and youth culture matching the festival’s demographic Located in the spectacular Pacific North West; it is easy to walk around, with many attractions from Powell’s bookstore and Oregon Museum of Science and Technology, to the nearby Columbia River Gorge, Mount Hood, Mount St. Helens and the Oregon coast. It has the ideal facilities for a festival, including a world class downtown theater complex, a wide range of hotels and restaurants nearby, great food, local wines and beers A well-known center for animation Conveniently located for other for animation on the West Coast
- The festival is a multi-platform event reflecting the recent diversification of animation across different platforms, including new as well as traditional media PLATFORM is the only animation festival in the world incorporating a range of platforms from internet and cell phone animation, indoor and outdoor installations, to traditional theatrical and television animation formats It is a literal platform for artists
- The festival center is Portland Center for the Performing Arts (PCPA) in Downtown Portland, a multi-level, purpose-built arts complex with three theaters, seating 880, 340, and 200, plus: Two bars and a restaurant, plus an outdoor terrace Many meeting and networking spaces A central atrium is an excellent location for parties; in 2007 this included the festival opening and closing events It is surrounded by hotels and restaurants
- PLATFORM’s international competition includes categories for animated shorts, tv cartoons, internet and cell phone animation and animated installations. At our first PLATFORM: - Out of 2,000 entries, 106 theatrical and tv films were selected, 21 films for the internet, 18 films for mobile devices, and 18 installations. 23 awards were given, including: cash prizes; a trophy specially designed by British artist James Jarvis; animation software and equipment Prizes were presented at a closing night gala Awards Show with animation celebrities, followed by the Closing Night Party
- PLATFORM also offers a packed program of rare screenings and retrospectives: Premieres in 2007 including of the Japanese feature ‘Tekkon Kinkreet’, and Pixar Studio’s animated short ‘Lifted” introduced by its director, 7 times Academy Award winner Gary Rydstrom Rare historical films, which in 2007 included a 70th anniversary screening of Walt Disney’s ‘Snow White and the 7 Dwarfs’, with guest appearance by Marge Champion, the original model for Snow White Aardman Animations founders Peter Lord and David Sproxton A slate of renowned international artists presenting their work.
- Cell phone animation was viewed in custom ‘Phone Booths’ in the Festival Center, PCPA The program included a cell phone animation competition, with public voting by cell phone using a special code (instructions provided on the wall) Additional cell phone animation was provided by presenting sponsor, Cartoon Network
- PLATFORM included a daily slate of panels, seminars, masterclasses and presentations aimed at professionals, students, and public, covering subjects from the impact of new media, to how to get a job. Some of the biggest names in the industry participated, from directors Henry Selick , Aardman’s Peter Lord to comics guru Scott McCloud, plus representatives from major studios including Pixar, Disney, Laika, Electronic Arts, plus the major US and Canadian television networks.
- ｷ PLATFORM includes exhibitions on animation and its influences. In 2007 these included: ｷ British photojournalist Robbie Cooper’s portraits of people and their 2 nd Life avatars, from his forthcoming book Alter Ego; ｷ Mid-20 th century illustrator and Oregon native Basil Wolverton, curated by artist Kenny Scharf - Pictoplasma, the Berlin-based movement for character design and art
- ｷ PLATFORM includes exhibitions devoted to animation and related art forms, to broaden awareness of the art and artists who contribute to the art form and inspire animators. In 2007 these included: ｷ British photojournalist Robbie Cooper’s portraits of people and their 2 nd Life avatars, from his forthcoming book Alter Ego; ｷ Mid-20 th century illustrator and Oregon native Basil Wolverton, curated by artist Kenny Scharf
- Social networking is a major reason why people come to festivals, and PLATFORM is no exception. The festival offered a daily program of parties and events including: Opening and Closing Night parties at the festival center, sponsored by Cartoon Network An afternoon picnic outside Portland on Sauvie Island on the Willamette River, with barbecue and bluegrass music, hosted by Laika A children’s dance party A ‘Drinking and Drawing’ party hosted by Channel Frederator, at the Someday Lounge A Friday Night multi-venue block party in Portland’s Old Town, including a video gaming lounge and music by dj Johnny Colt
- Social networking is a major reason why people come to festivals, and PLATFORM is no exception. In addition to hanging out between events, the festival offered a daily program of parties and other events. These included: Opening and Closing Night parties at the festival center hosted by Cartoon Network An afternoon picnic outside Portland on Sauvie Island on the Willamette River, with barbecue and bluegrass music, hosted by Laika A children’s dance party A ‘Drinking and Drawing’ party hosted by Channel Frederator, at the Someday Lounge A Friday Night multi-venue block party in Portland’s Old Town, including a video gaming lounge and music by dj Johnny Colt
- The PLATFORM website, averaging 80,000 hits per month, features graphics and animation by top designers from Adult Swim, securing our brand identity as hip and edgy Supplemental web pages were created on MySpace and Wikipedia Wider online marketing in 2007 included an integrated strategy of ad-buys, email newsletter blasts to 22,000 subscribers, affiliate marketing, viral marketing and creative advertising on animation, art and general websites Promotional contests in animation blogs and magazines challenged participants to create animated drawings, winners receiving passes to the festival
- The PLATFORM website, averaging 80,000 hits per month, features graphics and animation by top designers from Adult Swim, securing our brand identity as hip and edgy Supplemental web pages were created on MySpace and Wikipedia Wider online marketing in 2007 included an integrated strategy of ad-buys, email newsletter blasts to 22,000 subscribers, affiliate marketing, viral marketing and creative advertising on animation, art and general websites Promotional contests in animation blogs and magazines challenged participants to create animated drawings, winners receiving passes to the festival