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AboutPlatform
 

AboutPlatform

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  • PLATFORM is: The only major animation festival in the United States A meeting place for animation professionals, artists, students, and public The only multi-platform animation event in the world The first PLATFORM took place in June 2007 in Portland, Oregon: 2,000 films were entered 8,000 tickets sold More than 800 pass holders from 15 countries 44 accredited press The next PLATFORM will be in June 2009
  • Portland was chosen because it is: A beautiful city with a vibrant arts and youth culture matching the festival’s demographic Located in the spectacular Pacific North West; it is easy to walk around, with many attractions from Powell’s bookstore and Oregon Museum of Science and Technology, to the nearby Columbia River Gorge, Mount Hood, Mount St. Helens and the Oregon coast. It has the ideal facilities for a festival, including a world class downtown theater complex, a wide range of hotels and restaurants nearby, great food, local wines and beers A well-known center for animation Conveniently located for other for animation on the West Coast
  • The festival is a multi-platform event reflecting the recent diversification of animation across different platforms, including new as well as traditional media PLATFORM is the only animation festival in the world incorporating a range of platforms from internet and cell phone animation, indoor and outdoor installations, to traditional theatrical and television animation formats It is a literal platform for artists
  • The festival center is Portland Center for the Performing Arts (PCPA) in Downtown Portland, a multi-level, purpose-built arts complex with three theaters, seating 880, 340, and 200, plus: Two bars and a restaurant, plus an outdoor terrace Many meeting and networking spaces A central atrium is an excellent location for parties; in 2007 this included the festival opening and closing events It is surrounded by hotels and restaurants
  • PLATFORM’s international competition includes categories for animated shorts, tv cartoons, internet and cell phone animation and animated installations. At our first PLATFORM: - Out of 2,000 entries, 106 theatrical and tv films were selected, 21 films for the internet, 18 films for mobile devices, and 18 installations. 23 awards were given, including: cash prizes; a trophy specially designed by British artist James Jarvis; animation software and equipment Prizes were presented at a closing night gala Awards Show with animation celebrities, followed by the Closing Night Party
  • PLATFORM also offers a packed program of rare screenings and retrospectives: Premieres in 2007 including of the Japanese feature ‘Tekkon Kinkreet’, and Pixar Studio’s animated short ‘Lifted” introduced by its director, 7 times Academy Award winner Gary Rydstrom Rare historical films, which in 2007 included a 70th anniversary screening of Walt Disney’s ‘Snow White and the 7 Dwarfs’, with guest appearance by Marge Champion, the original model for Snow White Aardman Animations founders Peter Lord and David Sproxton A slate of renowned international artists presenting their work.
  • Cell phone animation was viewed in custom ‘Phone Booths’ in the Festival Center, PCPA The program included a cell phone animation competition, with public voting by cell phone using a special code (instructions provided on the wall) Additional cell phone animation was provided by presenting sponsor, Cartoon Network
  • PLATFORM included a daily slate of panels, seminars, masterclasses and presentations aimed at professionals, students, and public, covering subjects from the impact of new media, to how to get a job. Some of the biggest names in the industry participated, from directors Henry Selick , Aardman’s Peter Lord to comics guru Scott McCloud, plus representatives from major studios including Pixar, Disney, Laika, Electronic Arts, plus the major US and Canadian television networks.
  • キ  PLATFORM includes exhibitions on animation and its influences. In 2007 these included: キ  British photojournalist Robbie Cooper’s portraits of people and their 2 nd Life avatars, from his forthcoming book Alter Ego; キ  Mid-20 th century illustrator and Oregon native Basil Wolverton, curated by artist Kenny Scharf - Pictoplasma, the Berlin-based movement for character design and art
  • キ  PLATFORM includes exhibitions devoted to animation and related art forms, to broaden awareness of the art and artists who contribute to the art form and inspire animators. In 2007 these included: キ  British photojournalist Robbie Cooper’s portraits of people and their 2 nd Life avatars, from his forthcoming book Alter Ego; キ  Mid-20 th century illustrator and Oregon native Basil Wolverton, curated by artist Kenny Scharf
  • Social networking is a major reason why people come to festivals, and PLATFORM is no exception. The festival offered a daily program of parties and events including: Opening and Closing Night parties at the festival center, sponsored by Cartoon Network An afternoon picnic outside Portland on Sauvie Island on the Willamette River, with barbecue and bluegrass music, hosted by Laika A children’s dance party A ‘Drinking and Drawing’ party hosted by Channel Frederator, at the Someday Lounge A Friday Night multi-venue block party in Portland’s Old Town, including a video gaming lounge and music by dj Johnny Colt
  • Social networking is a major reason why people come to festivals, and PLATFORM is no exception. In addition to hanging out between events, the festival offered a daily program of parties and other events. These included: Opening and Closing Night parties at the festival center hosted by Cartoon Network An afternoon picnic outside Portland on Sauvie Island on the Willamette River, with barbecue and bluegrass music, hosted by Laika A children’s dance party A ‘Drinking and Drawing’ party hosted by Channel Frederator, at the Someday Lounge A Friday Night multi-venue block party in Portland’s Old Town, including a video gaming lounge and music by dj Johnny Colt
  • The PLATFORM website, averaging 80,000 hits per month, features graphics and animation by top designers from Adult Swim, securing our brand identity as hip and edgy Supplemental web pages were created on MySpace and Wikipedia Wider online marketing in 2007 included an integrated strategy of ad-buys, email newsletter blasts to 22,000 subscribers, affiliate marketing, viral marketing and creative advertising on animation, art and general websites Promotional contests in animation blogs and magazines challenged participants to create animated drawings, winners receiving passes to the festival
  • The PLATFORM website, averaging 80,000 hits per month, features graphics and animation by top designers from Adult Swim, securing our brand identity as hip and edgy Supplemental web pages were created on MySpace and Wikipedia Wider online marketing in 2007 included an integrated strategy of ad-buys, email newsletter blasts to 22,000 subscribers, affiliate marketing, viral marketing and creative advertising on animation, art and general websites Promotional contests in animation blogs and magazines challenged participants to create animated drawings, winners receiving passes to the festival

AboutPlatform AboutPlatform Presentation Transcript

  •  
  • OVERVIEW
    • PLATFORM is the only major international animation festival in the United States and the only multi-platform animation festival in the world.
    • It is a gathering place for animation industry professionals, artists, students, fans and the public
    • The first PLATFORM took place in June 2007 in Portland, Oregon.
    • 2,000 films were entered, 8,000 tickets sold, with over 800 pass holders from 15 countries, and 44 accredited press
    • The next PLATFORM event will be an independent animated feature showcase in July 2010 with plans for a full PLATFORM festival in 2011.
    Platform Festival Presentation
  • WHY PORTLAND?
    • Portland was chosen because it is:
    • A beautiful city with a vibrant arts and youth culture matching the festival’s demographic
    • Located in the spectacular Pacific Northwest; easy to walk around, with many attractions, from Powell’s bookstore and Oregon Museum of Science and Technology, to the nearby Columbia River Gorge, Mount Hood, Mount St. Helens, wine country, and the Oregon coast
    • A well-known center for animation
    • Conveniently located for other animation hubs on the West Coast
    • It has the ideal facilities for a festival, including a world class downtown theater complex, a wide range of hotels and restaurants nearby, great food, local wines and beers
    Platform Festival Presentation
  • WHY ‘PLATFORM’
    • The festival is a multi-platform event reflecting the diversification of animation across different platforms, new as well as traditional media
    • PLATFORM is the only animation festival in the world incorporating a range of platforms from internet and cell phone animation, indoor and outdoor installations, to traditional theatrical and television animation formats
    • It is a literal platform for artists
    Platform Festival Presentation
  • THE FESTIVAL HEADQUARTERS
    • The festival center is Portland Center for the Performing Arts (PCPA) in Downtown Portland, a multi-level, purpose-built arts complex with three theaters, seating 880, 340, and 200, plus:
    • Many meeting and networking spaces
    • A central atrium which is an excellent location for parties; in 2007 this included the festival opening and closing events
    • It is surrounded by hotels and restaurants
    • Two bars and a restaurant, plus an outdoor terrace
    Platform Festival Presentation
  • THE FESTIVAL HEADQUARTERS Platform Festival Presentation
  • SCREENINGS
    • PLATFORM’s international competition includes categories for animated shorts, tv cartoons, internet and cell phone animation and animated installations. At our first PLATFORM:
      • Out of 2,000 entries, 106 theatrical and tv films were selected, 21 films for the internet, 18 films for mobile devices, and 18 installations.
      • 23 awards were given, including: cash prizes; a trophy specially designed by British artist James Jarvis; animation software and equipment
      • Prizes were presented at a closing night gala Awards Show with animation celebrities, followed by the Closing Night Party
    Platform Festival Presentation
  • SCREENINGS (contd.)
    • PLATFORM also offers a packed program of rare screenings and retrospectives:
      • Premieres in 2007 including of the Japanese feature ‘Tekkon Kinkreet’, and Pixar Studio’s animated short ‘Lifted” introduced by its director, 7 times Academy Award winner Gary Rydstrom
      • Rare historical films, which in 2007 included a 70th anniversary screening of Walt Disney’s ‘Snow White and the 7 Dwarfs’, with guest appearance by Marge Champion, the original model for Snow White
      • Aardman Animations founders Peter Lord and David Sproxton
      • A slate of renowned international artists presenting their work.
    Platform Festival Presentation 8
  • CELL PHONE ANIMATION
    • Cell phone animation was viewed in custom ‘Phone Booths’ in the Festival Center, PCPA
    • The program included a competition, with public voting by cell phone using a special code (instructions provided on the wall)
    • Additional cell phone animation was provided by presenting sponsor, Cartoon Network
    Platform Festival Presentation
  • CELL PHONE COMPETITION Platform Festival Presentation 2007 Winner: Best Film for Mobile Devices Office Buddies: Stapler Face-off Dirs. Dan and Jason
  • INSTALLATIONS
    • Animated installations represent a highly innovative art form, occurring at the intersection of animation with other arts, technology and/or science.
    • Some are viewed indoors, in galleries or other buildings; or outdoors on the sides of buildings, through windows or even projected from a moving car.
    • This section of PLATFORM was staged in Portland’s reclaimed industrial Pearl district, adjoining downtown
    Platform Festival Presentation
  • INTERIOR INSTALLATIONS Platform Festival Presentation
  • EXTERIOR INSTALLATIONS Some installations are created for outdoor spaces, taking the festival out into the city… Platform Festival Presentation
  • PANELS & PRESENTATIONS
    • PLATFORM includes a daily slate of panels, seminars, masterclasses and presentations aimed at professionals, students, and public, covering subjects from the impact of new media, to how to get a job.
    • Some of the biggest names in the industry participated in 2007, from directors Henry Selick, Aardman’s Peter Lord to comics guru Scott McCloud, plus representatives from major studios including Pixar, Disney, Laika, Electronic Arts, plus the major US and Canadian TV networks.
    Platform Festival Presentation
  • EXHIBITIONS
      • PLATFORM includes exhibitions on animation and its influences. In 2007 these included:
        • British photojournalist Robbie Cooper’s portraits of people and their 2 nd Life avatars, from his forthcoming book Alter Ego
        • Mid-20 th century illustrator and Oregon native Basil Wolverton, curated by artist Kenny Scharf
        • Pictoplasma, the Berlin-based movement for character design and art
    Platform Festival Presentation
  • OTHER EVENTS
        • Vinyl toy painting
        • Technology demos
        • Daily ‘Meet the Filmmakers’ breakfasts
    Platform Festival Presentation
  • PARTIES & NETWORKING
    • Social networking is a major attraction, and PLATFORM offers many opportunities; in addition to hanging out between events, the festival offers a daily program of parties and other events. In 2007 these included:
      • Opening and Closing Night parties at the festival center
      • An afternoon picnic outside Portland on picturesque Sauvie Island on the Willamette River, with barbecue and bluegrass music, hosted by Laika
      • A children’s dance party
      • A ‘Drinking and Drawing’ party hosted by Channel Frederator, at the Someday Lounge
      • A Friday Night multi-venue block party in Portland’s Old Town, including a video gaming lounge and music by DJ Johnny Colt
    Platform Festival Presentation
  • PARTIES & NETWORKING Platform Festival Presentation
  • PRESS QUOTES
    • “ Platform Starts out at Platinum- Platform International Animation Festival, the 1 st anything-goes show in Portland simply rocks.” (Shawn Levy, oregonlive.com)
    • “… the mood was vibrant, funky and fun. Much like the overall identity branding…” (Ward Jenkins, AWN)
    • “ The Platform Festival is helping to widen how the audience thinks about animation and looks at its use beyond traditional platforms of the television and big screen. ….it was notable that they included a competition specifically for mobile devices and jaw-dropping installations.” (Jas, fpsmagazine.com)
    • “ I mean, I've been here for four days and the city's alphabetical streets and crunchy, slapdash fashion misfires have totally won me over. Never in my life have I used the word "delightful"   so many times when describing a city...” (C. Edwards, New York Press)
    Platform Festival Presentation
  • ONLINE MARKETING
        • The PLATFORM website, averaging 80,000 hits per month, features graphics and animation by top designers from Adult Swim, securing our brand identity as hip and edgy
        • Supplemental content on MySpace, Facebook and Wikipedia
        • Wider online marketing in 2007 included an integrated strategy of ad-buys, email newsletter blasts to 24,000 subscribers, affiliate marketing, viral marketing and creative advertising on animation, art and general websites
        • Promotional contests in animation blogs and magazines challenged participants to create animated drawings, winners receiving passes to the festival
    Platform Festival Presentation
  • PUBLIC RELATIONS
    • For the launch of our first festival in 2007, public relations targeted creative, animation and entertainment publications and blogs, and the Oregon media market. We succeeded in reaching our target audience of :
        • Trend setting artists, students, anime fans, and animators
        • Animation and comic enthusiasts
        • General “hip” young adults 18 to 34 years old
        • Influencers and decision makers in the animation, film and art worlds
    Platform Festival Presentation
  • SPONSORSHIP OPPORTUNITES
    • PLATFORM offers many sponsorship opportunities at all levels that can be adapted to your company’s needs:
        • Presenting Sponsor/Festival Partner
        • Platinum, Gold, and Silver Sponsor
        • Contributing Sponsor
        • Also, consider becoming a specific Event Sponsor: the festival’s screenings, panels, workshops parties and awards are all available as sponsorship items
        • Becoming a Festival Patron is a cost-effective way for companies to show their support for the festival
        • Sponsorship-in-Kind/ Official Supplier is also a valuable contribution to the festival
    For more details please contact Festival Director Irene Kotlarz, 310 455 1005 irene@platformfestival.com Platform Festival Presentation
  • SPONSORSHIP BENEFITS
    • Recognition on festival website and online newsletters, with links to your company website
    • Recognition in Platform marketing including posters, print ads, flyers, on-site banners signage and official program
    • On screen sponsors roll at every screening, plus verbal recognition at screenings and other events
    • Sponsors may insert material and giveaways in pass-holder bags
    • Facilities can be made available for recruitment, demonstrations, and other on-site needs
    • For more details please contact Festival Director Irene Kotlarz, 310 455 1005 irene@platformfestival.com
    Platform Festival Presentation