Plastic Surgery Content Marketing
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Plastic Surgery Content Marketing

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Plastic surgery practices must start implementing content marketing strategies to attract new patients, and to achieve high rankings in google. ...

Plastic surgery practices must start implementing content marketing strategies to attract new patients, and to achieve high rankings in google.

Content marketing is the "new" SEO!

If your content doesn't educate, inform and resonate with your prospects, they will not hire your practice for any procedures.

The cosmetic surgeon who provides valuable content in the form of articles (text), video and even audio will dominate their locale.

They will be the perceived "authority" on plastic surgery in the area.

If you want to implement a high ROI content marketing campaign for your plastic surgery practice, contact us today at 866-620-2646 or visit us at http://www.StrategicMedica.com

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    Plastic Surgery Content Marketing Plastic Surgery Content Marketing Presentation Transcript

    • PRESENTS
    • HOW TO GET YOUR CONTENT TO ENTICE VISITORS TO TAKE ACTION ON YOUR WEBSITE
    • THE AUTHOR Mike Pedersen Founder, StrategicMedica.com Internet Marketing Strategist For Plastic Surgeons 866-620-2646
    • Wouldn’t you like the woman above to be calling your plastic surgery practice after reading the content on your website?
    • I have spoken to dozens and dozens of frustrated plastic surgeons regarding their ineffective websites… to help them better understand what they need to do moving forward to fix it.
    • This is a critical number as it tells you if your content is resonating with your visitor. Find out how one blogger gets visitors to stay on his site for over 40 minutes. Click here to read the blog
    • So many times I talk with plastic surgeons and their content is all about them and not their reader. x ✓
    • You’re making a huge mistake if you don’t have a strategic plan regarding content marketing for plastic surgeons. A great read to help you with this is Epic Content Marketing By Joe Pulizzi. Click here to read the blog
    • In the following post I’m going to show you how to make the most of your content, get your visitors to stick around longer and take action, and create raving fans for your plastic surgery practice. Ones that will keep coming back, and more importantly tell all their friends.
    • So what will you get out of reading this article, and creating magnetic content on your own website? Achieving your goals, whether it be call your practice for a consultation, or sign up for your email content. A dramatic increase in engagement Increased rankings in google and other search engines. More people coming back to your site and consuming your content.
    • Lets get on with it!
    • You Have A Golden Opportunity I have reviewed hundreds upon hundreds of plastic surgery websites, and I can assure you over 90% of them are not getting it!
    • This is your opportunity to dominate your locale with strategically written content on your website that informs, educates and engages your website visitors.
    • Every WORD on your website should be for the… benefit of your READER …period. If you want to see it in action, Ryan Hanley has rocked the Insurance world with his excellent content marketing approach.
    • When you write new content, evaluate every word, every sentence… to see if it is of high value to your reader.
    • Does it connect with them emotionally? Does it have an empathetic tone to it? Are you addressing all their concerns and emotions?
    • As you go along, if you can say it does, you now will be viewed as the “authority” in your marketplace.
    • According to Hubspot, one of the industries top content marketing software companies, 61% of people feel better about a company that delivers custom content and are more likely to buy from that company.
    • Another interesting study by Hubspot showed, 73% of people prefer to get information about an organization through a series of articles rather than in a traditional advertisement.
    • As you can see, with the proper content marketing strategy, you can virtually ensure the success of your website…resulting in more scheduled consultations, and ultimately patients.
    • Your Content Should Answer Your Patients Most Pressing Questions
    • A good theme throughout your website should be to answer all the cosmetic surgery questions you’ve ever heard during a consultation. Commonly referred to as FAQ’s or Frequently Asked Questions.
    • Just imagine all the content you could come up with regarding all the questions for each and every procedure you do in your practice. You’re talking hundreds if you get really specific with each procedure, and plan it out strategically.
    • Every procedure has post op issues that are critical for someone to know ahead of time.
    • Then you’ve got “are you a candidate for… [fill in the blank]?” That’s another few dozen or so. It can go on-and-on. I know what you’re thinking… “there is no way I or my staff has the time to do this huge undertaking!”
    • Fear No More
    • best plastic surgery content writers on our We have the team. We can take this off your hands completely.
    • We will produce, unique (not copied anywhere on the web) and valuable content your visitors will consume, and more importantly take action on.
    • And, equally important, we will promote it on all social media channels, and repurpose it, to leverage on many other authority websites, giving you a wider spread, and stronger search engine presence.
    • We will also show you simple strategies to speed up this process and still produce world class plastic surgery content for your website.
    • If You Want To Go It Alone
    • If you are either on a tight marketing budget, or have someone on staff that wants to undertake this plastic surgery content marketing strategy, just do a search in google for content marketing, and you’ll have your hands full!
    • Most Marketing Agencies Have It Wrong! They Don’t Focus On Lifetime Value Of EVERY Patient “Past And Present.”
    • Getting new patients is critical, but equally as important is increasing the lifetime value of each patient; and turning them into raving fans of your practice. We can help you achieve both to maximize your ROI. Click here to schedule your STRATEGY SESSION today!