Erasing the “Fuzzy” from the From the Front End of Innovation

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Many people believe that innovation is a form of art, and solely occurs in creativity sessions among Post-it notes, squishy toys, and beanbag chairs. While this may be true in the ideation process, innovation successes are in fact driven by structure, metrics and methodology. An effective innovation program combines the art and the science, which can sometimes make understanding the front end of the process… a little fuzzy.

Learn how you can take your innovation program to the next level by leveraging best practices from leading global companies that have successfully balanced art and science when it comes to innovation.

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  • Watch the webcast: http://bit.ly/fuzzy-frontend
  • Erasing the “Fuzzy” from the From the Front End of Innovation

    1. 1. Erasing the “Fuzzy” from the Front End of Innovation #FuzzyInnovation
    2. 2. Presenters Kristen Jordan Fotter Senior Innovation Consultant Brightidea Carrie Nauyalis NPD Solution Evangelist Planview #FuzzyInnovation
    3. 3. Increase the success of your innovation program by balancing the art and the science of innovation. #FuzzyInnovation
    4. 4. Eight Best Practices #FuzzyInnovation
    5. 5. #1 – Identify the Problem/Opportunity Listen and have authentic dialogue with your customers or internal employees. #FuzzyInnovation
    6. 6. #2 – Engagement: Attracting People Identify and understand your audience and how they feel about innovation and collaboration. #FuzzyInnovation
    7. 7. #3 – Engagement: Enticing People Motivate people via recognition to drive long-term commitment to innovation. #FuzzyInnovation
    8. 8. #4 – Idea Generation/Collection Share ideas and allow those ideas to mix and mingle, that’s where brilliant innovations come from. Steven Johnson: http://bit.ly/1cRL3F9 #FuzzyInnovation
    9. 9. #5 – Idea Evaluation: SME Scorecarding Engage subject matter experts to answer a few questions about the ideas so you can narrow them down. #FuzzyInnovation
    10. 10. #6 – Idea Evaluation: Gate 0 Criteria The art is about picking which criteria you need per campaign to decide what types of things should go through for a business case. Financial: • • • • • Impact On: • • • • • NPV Revenue Cost Margin Units Sold #FuzzyInnovation Brand Competitor Earth Customers Employees
    11. 11. #7 – Workflow This is the critical element that ensures that your front end connects smoothly with the back end of the innovation process. #FuzzyInnovation
    12. 12. #8 – Ideation Customer ROIs Talk about what you’re trying to achieve with each campaign and what you want that outcome to be. #FuzzyInnovation
    13. 13. Dive in Deeper Watch the webcast now Watch the webcast: http://bit.ly/fuzzy-frontend #FuzzyInnovation

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