About I try to make sense out of why some advertising is great and others suck. Or,why some products you can’t live without while others you can’t live with. I really dig consumers and enjoy getting in their heads. I do it in rather unorthodox ways--ways that help me get a little closer to the truth, what ever that is.
Specialties: Ethnography, investigation, interviews, rendition, seance, tarot cards, tea leaves, ouija board, chicken entrails, disambiguation, defenestration, oracles, and all forms of common and uncommon qualitative research.