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Have you ever tried to motivate someone and wondered why that didn't seem to work?
Have you listened to a motivational CD or attended a program with a motivational speaker and been charged up and ready to take on the world, only to forget what that program told you by the next day?
Motivating is not something one person can do to another. That's because true motivation is an internal force within each of us. No one can truly motivate another person. Sure, a leader can cause people to do what that leader wants, but that's behavior modification, not motivation.
It's only when leaders understand how to help others achieve the needs that motivate them that they will achieve much greater success.