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iMade ws2-1-jan-leyssens
 

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    iMade ws2-1-jan-leyssens iMade ws2-1-jan-leyssens Presentation Transcript

    • WorkShop #2 Duurzame Business Modellen
    • ?
    • Free cars! Is that possible?
    • How to make money with a basic problem
    • - Meet 2TheLoo, a concept store in shopping streets - a new chain of ‘public’ toilets. First in Amsterdam (next: Poland, Belgium,...) Special Design toilets & branding
    • - Meet 2TheLoo, a concept store in shopping streets - a new chain of ‘public’ toilets. Business facts - People pay premium prices: €1 Instant discount - extra shop included Linked with SCA - sponsor deal
    • What’s innovative about this product?
    • What’s innovative about this product?
    • What’s innovative about this product? Introducing consumables
    • What’s innovative about this product? Introducing consumables Taking away consumables
    • An inspiring workshop about Business Models!
    • An inspiring workshop about Business Models!
    • An inspiring workshop about Business Models! Innovative business models Workshop & feedback 5 Guest Speakers
    • Today
    • Today Duurzame Business Modellen
    • iMade - A new Digital Factory VS
    • iMade - A new Digital Factory VS FabLab Low Entry Point
    • iMade - A new Digital Factory VS FabLab Low Entry Point CleanRoom Quality Production
    • iMade - A new Digital Factory
    • Lokale marktvraag iMade - A new Digital Factory
    • Lokale marktvraag iMade - A new Digital Factory Industriële, op maat gemaakte, kleine volumes
    • Do you remember? Foundations of iMade
    • KMOs in Vlaanderen De focus voor iMade ligt op de KMO maakindustrie in Vlaanderen!
    • 90% van productie mogelijk iMade vormt een centrale plek waar 90% van de productie mogelijk moet kunnen zijn.
    • Digitaal gestuurde productietechnieken De toekomstige iMade “Fabriek" betreft niet enkel 3D printing. Het gaat om digitaal gestuurde productietechnieken, nét omdat deze technieken lokale productie toegankelijker maken.
    • Focus op kleine series In de iMade “Fabriek" worden kleine series gemaakt. Geen enkele stuks en geen massaproducties.
    • Laagdrempelige instap, hoogwaardige afwerking De instap voor de KMO moet laagdrempelig genoeg blijven, al mag de kwaliteit van het product hierdoor niet negatief beïnvloed worden.
    • Competitief met traditionele markt Producten gemaakt in de iMade fabriek moeten competitief zijn met traditioneel vervaardigde producten, zowel op vlak van prijs, kwaliteit als beleving.
    • Geen duurzaamheidslabel iMade wil niet gelijkstaan aan een duurzaamheidslabel. Wel kunnen producten gemaakt in de iMade fabriek een soort van iMade “stempel” krijgen, te vergelijken met “Made in Belgium”.
    • Hoogwaardig gesloten kringloop iMade producten moeten passen binnen een hoogwaardig gesloten kringloop. Materialen moeten op een bepaalde manier terugkomen en/of terugvloeïen.
    • Design principles Door het vooropstellen van “design principles”, moet de KMO aan der lijve de duurzame en innovatieve aspecten als meerwaarde ondervinden.
    • Sector overschrijdend Het iMade project heeft als doel sectoroverschreidende samenwerking te bemoedigen. Hierdoor is de iMade fabriek “open” van structuur.
    • The quest for a new business model Workshop 2 Business Models Kick-Off 5 SepMei Workshop 3 Gedeelde Infrastructuur 17 Dec Workshop 1 Duurzaam Materialenbeheer 31 Mei Oplevering Q1/2014 Business Model Development Interviews
    • The quest for a new business model Workshop 2 Business Models Kick-Off 5 SepMei Workshop 3 Gedeelde Infrastructuur 17 Dec Workshop 1 Duurzaam Materialenbeheer 31 Mei Oplevering Q1/2014 Business Model Development Interviews
    • Why?
    • Rudy, Angry Belgian
    • Steak Friet €2.5
    • 15 years ago - 1 dominant business model
    • Today, battle of concepts!
    • Itunes, pay per song
    • Spotify, subscription on music
    • SonicAngel, Invest in new Artists
    • Other ways people could use the crowd?
    • Upstart: Invest in people’s career
    • Pave: Invest in people’s career
    • of ideas come from analogy thinking 80% G. Jucevičius, 2009
    • Business models change... Telecom Transport Publishing Banking Health ...
    • What about iMade?
    • 1st Speaker Annelies Geerts - INCENTIM
    • 2nd Speaker Maka De Lameillieure - Flanders Inshape
    • Jurgen Ceuppens- IDC 3rd Speaker
    • What? what is a business model?
    • Business Models
    • Business Models - More than money transactions -
    • Business Models - More than money transactions - Explore alternative distribution options, pricing tactics, partnerships, emotions,...
    • In a nutshell An organization’s logic of creating, delivering and capturing value.
    • Visual!
    • Why work with a visual language Bird
    • Why work with a visual language Bird 10% remembers
    • Why work with a visual language Bird 10% remembers 65% remembers
    • Why work with a visual language Bird Blue Big eyes Big head... Pictures communicate a more complete idea.
    • Why work with a visual language Bird Images help groups move faster together.
    • Generate ideas!
    • Make ideas tangible?
    • Rationalize & verify?
    • Product vs Business innovation Product Innovation Business Innovation
    • Product vs Business innovation Product Innovation Business Innovation
    • Product vs Business innovation Product Innovation Business Innovation ?
    • Product vs Business innovation Product Innovation Business Innovation ?
    • www.boardofinnovation.com
    • Remember?
    • Remember?
    • Remember? company company customer1 customer3 supplier1 supplier2 NGO government customer2 supplier3
    • Consumer 6 Stakeholders
    • 10 objects to exchange between these stakeholders
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Kickstarter : Crowdfunding your project
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure 3D printing products
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure 3DHubs - Community 3D Printing
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Runkeeper: running as a social experience
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure ZombiesRun: running as a game
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Techshop: Hackerspace via subscription
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Rights: Franchising Models
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Patents: Exclusivity right to exploit a service
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure OpenDesk: Open Source Furniture, made locally
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure OpenDesk: Open Source Furniture, made locally
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Klout: Online influence as reputation
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Klout: Online influence as reputation
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Fourquare : game tactics used for reputation
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Fourquare : Become Mayor!
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Bitcoin : digital currency
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Changers : From Eco-Power to Changer credits
    • Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Pay with the value of your social network
    • Example
    • Transactions
    • Example: iMade IncIncIncInc KMO+ Machine Producent Supplier iMade Samenwerkingsmodel IncIncHQHQ iMade Beschutte WPs IncIncIncInc Productie/ Assembly Machines Leads 5 Less Money IncIncIncInc KMO IncIncIncInc Start-Up IncIncIncInc Freelancers Product Product Service License to Use 5 ++ 5 + Product Gebruiker Product Eigenaar5 Money Used Product ?Credits? Product 5 Money Used Product ? Rec. Material OVAM 5 Money Recycled Material Material 5 Less Money Used (iMade) Products ?Credits? ? Waste? 5 €? ?Credits?
    • Feedback?
    • Feedback?
    • 4rd Speaker Andries Vaneycken - Nearly New Office Facilities
    • 5th Speaker Frederic Vermeiren - Colruyt Group
    • BREAK 15 min.
    • of ideas come from analogy thinking 80% G. Jucevičius, 2009
    • Business Model Analogies
    • Aux Raus = McDonalds for Music
    • 24symbols = Spotify for Books
    • Chemical Leasing = Leasing chemicals like Cars
    • How can we boost the iMade Business Model?
    • 4 working groups x 2 analogies #1#1 #1#2 #1#3 #1#4 If you get stuck on an analogy, you can choose between the other ones
    • Example: 3DHubs
    • Example: 3DHubs
    • Example: 3DHubs
    • Example: 3DHubs
    • Business Model Analogies THINK
    • Make 2 new iMade Concepts
    • Next Workshop
    • Next Workshop 17 december 2013 Gedeelde Infrastructuur
    • +32484 960 793 manu@boardofinnovation.com Many thanks! Questions, just ask.