iMade ws2-1-jan-leyssens

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iMade ws2-1-jan-leyssens

  1. 1. WorkShop #2 Duurzame Business Modellen
  2. 2. ?
  3. 3. Free cars! Is that possible?
  4. 4. How to make money with a basic problem
  5. 5. - Meet 2TheLoo, a concept store in shopping streets - a new chain of ‘public’ toilets. First in Amsterdam (next: Poland, Belgium,...) Special Design toilets & branding
  6. 6. - Meet 2TheLoo, a concept store in shopping streets - a new chain of ‘public’ toilets. Business facts - People pay premium prices: €1 Instant discount - extra shop included Linked with SCA - sponsor deal
  7. 7. What’s innovative about this product?
  8. 8. What’s innovative about this product?
  9. 9. What’s innovative about this product? Introducing consumables
  10. 10. What’s innovative about this product? Introducing consumables Taking away consumables
  11. 11. An inspiring workshop about Business Models!
  12. 12. An inspiring workshop about Business Models!
  13. 13. An inspiring workshop about Business Models! Innovative business models Workshop & feedback 5 Guest Speakers
  14. 14. Today
  15. 15. Today Duurzame Business Modellen
  16. 16. iMade - A new Digital Factory VS
  17. 17. iMade - A new Digital Factory VS FabLab Low Entry Point
  18. 18. iMade - A new Digital Factory VS FabLab Low Entry Point CleanRoom Quality Production
  19. 19. iMade - A new Digital Factory
  20. 20. Lokale marktvraag iMade - A new Digital Factory
  21. 21. Lokale marktvraag iMade - A new Digital Factory Industriële, op maat gemaakte, kleine volumes
  22. 22. Do you remember? Foundations of iMade
  23. 23. KMOs in Vlaanderen De focus voor iMade ligt op de KMO maakindustrie in Vlaanderen!
  24. 24. 90% van productie mogelijk iMade vormt een centrale plek waar 90% van de productie mogelijk moet kunnen zijn.
  25. 25. Digitaal gestuurde productietechnieken De toekomstige iMade “Fabriek" betreft niet enkel 3D printing. Het gaat om digitaal gestuurde productietechnieken, nét omdat deze technieken lokale productie toegankelijker maken.
  26. 26. Focus op kleine series In de iMade “Fabriek" worden kleine series gemaakt. Geen enkele stuks en geen massaproducties.
  27. 27. Laagdrempelige instap, hoogwaardige afwerking De instap voor de KMO moet laagdrempelig genoeg blijven, al mag de kwaliteit van het product hierdoor niet negatief beïnvloed worden.
  28. 28. Competitief met traditionele markt Producten gemaakt in de iMade fabriek moeten competitief zijn met traditioneel vervaardigde producten, zowel op vlak van prijs, kwaliteit als beleving.
  29. 29. Geen duurzaamheidslabel iMade wil niet gelijkstaan aan een duurzaamheidslabel. Wel kunnen producten gemaakt in de iMade fabriek een soort van iMade “stempel” krijgen, te vergelijken met “Made in Belgium”.
  30. 30. Hoogwaardig gesloten kringloop iMade producten moeten passen binnen een hoogwaardig gesloten kringloop. Materialen moeten op een bepaalde manier terugkomen en/of terugvloeïen.
  31. 31. Design principles Door het vooropstellen van “design principles”, moet de KMO aan der lijve de duurzame en innovatieve aspecten als meerwaarde ondervinden.
  32. 32. Sector overschrijdend Het iMade project heeft als doel sectoroverschreidende samenwerking te bemoedigen. Hierdoor is de iMade fabriek “open” van structuur.
  33. 33. The quest for a new business model Workshop 2 Business Models Kick-Off 5 SepMei Workshop 3 Gedeelde Infrastructuur 17 Dec Workshop 1 Duurzaam Materialenbeheer 31 Mei Oplevering Q1/2014 Business Model Development Interviews
  34. 34. The quest for a new business model Workshop 2 Business Models Kick-Off 5 SepMei Workshop 3 Gedeelde Infrastructuur 17 Dec Workshop 1 Duurzaam Materialenbeheer 31 Mei Oplevering Q1/2014 Business Model Development Interviews
  35. 35. Why?
  36. 36. Rudy, Angry Belgian
  37. 37. Steak Friet €2.5
  38. 38. 15 years ago - 1 dominant business model
  39. 39. Today, battle of concepts!
  40. 40. Itunes, pay per song
  41. 41. Spotify, subscription on music
  42. 42. SonicAngel, Invest in new Artists
  43. 43. Other ways people could use the crowd?
  44. 44. Upstart: Invest in people’s career
  45. 45. Pave: Invest in people’s career
  46. 46. of ideas come from analogy thinking 80% G. Jucevičius, 2009
  47. 47. Business models change... Telecom Transport Publishing Banking Health ...
  48. 48. What about iMade?
  49. 49. 1st Speaker Annelies Geerts - INCENTIM
  50. 50. 2nd Speaker Maka De Lameillieure - Flanders Inshape
  51. 51. Jurgen Ceuppens- IDC 3rd Speaker
  52. 52. What? what is a business model?
  53. 53. Business Models
  54. 54. Business Models - More than money transactions -
  55. 55. Business Models - More than money transactions - Explore alternative distribution options, pricing tactics, partnerships, emotions,...
  56. 56. In a nutshell An organization’s logic of creating, delivering and capturing value.
  57. 57. Visual!
  58. 58. Why work with a visual language Bird
  59. 59. Why work with a visual language Bird 10% remembers
  60. 60. Why work with a visual language Bird 10% remembers 65% remembers
  61. 61. Why work with a visual language Bird Blue Big eyes Big head... Pictures communicate a more complete idea.
  62. 62. Why work with a visual language Bird Images help groups move faster together.
  63. 63. Generate ideas!
  64. 64. Make ideas tangible?
  65. 65. Rationalize & verify?
  66. 66. Product vs Business innovation Product Innovation Business Innovation
  67. 67. Product vs Business innovation Product Innovation Business Innovation
  68. 68. Product vs Business innovation Product Innovation Business Innovation ?
  69. 69. Product vs Business innovation Product Innovation Business Innovation ?
  70. 70. www.boardofinnovation.com
  71. 71. Remember?
  72. 72. Remember?
  73. 73. Remember? company company customer1 customer3 supplier1 supplier2 NGO government customer2 supplier3
  74. 74. Consumer 6 Stakeholders
  75. 75. 10 objects to exchange between these stakeholders
  76. 76. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Kickstarter : Crowdfunding your project
  77. 77. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure 3D printing products
  78. 78. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure 3DHubs - Community 3D Printing
  79. 79. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Runkeeper: running as a social experience
  80. 80. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure ZombiesRun: running as a game
  81. 81. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Techshop: Hackerspace via subscription
  82. 82. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Rights: Franchising Models
  83. 83. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Patents: Exclusivity right to exploit a service
  84. 84. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure OpenDesk: Open Source Furniture, made locally
  85. 85. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure OpenDesk: Open Source Furniture, made locally
  86. 86. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Klout: Online influence as reputation
  87. 87. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Klout: Online influence as reputation
  88. 88. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Fourquare : game tactics used for reputation
  89. 89. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Fourquare : Become Mayor!
  90. 90. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Bitcoin : digital currency
  91. 91. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Changers : From Eco-Power to Changer credits
  92. 92. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Pay with the value of your social network
  93. 93. Example
  94. 94. Transactions
  95. 95. Example: iMade IncIncIncInc KMO+ Machine Producent Supplier iMade Samenwerkingsmodel IncIncHQHQ iMade Beschutte WPs IncIncIncInc Productie/ Assembly Machines Leads 5 Less Money IncIncIncInc KMO IncIncIncInc Start-Up IncIncIncInc Freelancers Product Product Service License to Use 5 ++ 5 + Product Gebruiker Product Eigenaar5 Money Used Product ?Credits? Product 5 Money Used Product ? Rec. Material OVAM 5 Money Recycled Material Material 5 Less Money Used (iMade) Products ?Credits? ? Waste? 5 €? ?Credits?
  96. 96. Feedback?
  97. 97. Feedback?
  98. 98. 4rd Speaker Andries Vaneycken - Nearly New Office Facilities
  99. 99. 5th Speaker Frederic Vermeiren - Colruyt Group
  100. 100. BREAK 15 min.
  101. 101. of ideas come from analogy thinking 80% G. Jucevičius, 2009
  102. 102. Business Model Analogies
  103. 103. Aux Raus = McDonalds for Music
  104. 104. 24symbols = Spotify for Books
  105. 105. Chemical Leasing = Leasing chemicals like Cars
  106. 106. How can we boost the iMade Business Model?
  107. 107. 4 working groups x 2 analogies #1#1 #1#2 #1#3 #1#4 If you get stuck on an analogy, you can choose between the other ones
  108. 108. Example: 3DHubs
  109. 109. Example: 3DHubs
  110. 110. Example: 3DHubs
  111. 111. Example: 3DHubs
  112. 112. Business Model Analogies THINK
  113. 113. Make 2 new iMade Concepts
  114. 114. Next Workshop
  115. 115. Next Workshop 17 december 2013 Gedeelde Infrastructuur
  116. 116. +32484 960 793 manu@boardofinnovation.com Many thanks! Questions, just ask.

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